Why of AI
AI consulting firm for mid-market companies, organized around the AI Clarity Framework™.
Last updated September 10, 2026
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Overview
Why of AI is an AI consulting firm that describes itself as an expert AI team for mid-market companies, organized around the AI Clarity Framework™. It states it is headquartered in Chicago with a branch in Austin, serving teams across the Greater Chicago Area, the Greater Austin Area, the United States, and Canada. It is SOC 2 certified. Alex Castrounis is the founder and CEO.
History
Why of AI is an AI consulting firm. Its official site states it is headquartered in Chicago with a branch in Austin, serving teams across the Greater Chicago Area, the Greater Austin Area, the United States, and Canada. Alex Castrounis founded Why of AI and serves as Founder & CEO; the site states he teaches AI on the faculty at Northwestern's Kellogg School, speaks at TEDx, and wrote a book on AI strategy. The firm describes itself as an expert AI team for mid-market companies, organized around the AI Clarity Framework™, and states it is SOC 2 certified.
Products and positioning
An expert AI team for mid-market companies; AI should serve the people doing the work and be their greatest advantage.
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