Whitepoint Optics

Whitepoint Optics is a Finnish company founded in 2017 that designs and manufactures high-quality cinema lenses and provides professional rehousing services for vintage still and cinema lenses. The company was born out of conversations between lens engineer Timo Ala-Talkkari, who had previously worked at Zeiss, and colorist and post-production producer Jussi Myllyniemi. They met through marathon running and shared a vision of creating lenses that serve filmmakers' artistic interpretations rather than pursuing cold, realistic precision. The founding team was later strengthened by executive producer Turkka Syrjäläinen, who took the business development lead, and Jouko Manninen as Visual Director. Award-winning cinematographer Peter Flinckenberg joined shortly after the company's founding. Whitepoint Optics manufactures its own line of cine lenses, including the TS70 series, which uses the same glass as the legendary Apollo lenses. The company also rehouses vintage lenses, such as the Canon FD lineup, transforming them into cinema-ready tools while preserving their unique optical character. Their services include lens servicing and maintenance to ensure longevity and peak performance. The company operates globally, serving cinematographers in cinema, television, and commercials. Whitepoint Optics positions itself at the intersection of classic optics and modern cinematography, bridging the gap between vintage glass and contemporary filmmaking demands. They offer interest-free financing for catalogue products over 24 months and have introduced a new payment structure for rehousing projects. The company remains private and is based in Finland.

Whitepoint Optics was born while running, in 2016. The two founders, lens engineer Timo Ala-Talkkari and colorist and post-production producer Jussi Myllyniemi, met through marathon running, a shared hobby. Ala-Talkkari had worked as a Lens Engineer at Zeiss and had an ambition to design lenses that could generate flawless and clear images and capture the world as it is. Myllyniemi approached the matter from a different perspective: as a colorist, his work was to modify the image so that it becomes interesting – not just a realistic depiction of the world, but something more, something beyond realism. During their running exercises, they shared the realisation that filmmakers are usually not interested in shooting the world in a realistic way; they rather seek to distort the image to make it expressive and impressive. This gave rise to the idea of creating a new kind of film lens: one that does not seek ice-cold, realistic precision, but instead aims to serve the needs of filmmakers who want to present their own view and interpretation of the world. In 2017, it was time to stop running and start making film lenses. Jussi and Timo brought the spark to the parent company Whitepoint, and the founding team was strengthened by executive producer Turkka Syrjäläinen taking the business development lead and Jouko Manninen as the Visual Director. Whitepoint Optics was founded with the main focus of supporting cinematographers to tell better stories in cinema, television, and commercials. Soon the first lens, the TS70 series, was released to the market. The series uses the same glass that was used in Apollo lenses. Shortly after the company's founding, award-winning cinematographer Peter Flinckenberg joined the team. Among the team, they have over 50 years of experience in optical solutions and post-production. The company manufactures high-quality cinema lenses for the motion picture industry and also rehouses vintage cine lenses to meet modern standards and adapts still lenses for cinema use. The combination of their different backgrounds gives them a unique outlook on the rapidly emerging professional cinema tool market. Their goal is to be at the forefront of modern cine lens development, on both the artistic and technological sides. They are excited to see how new and developing technologies like virtual production are affecting the use of cinema glass. They are dedicated to producing innovative solutions, exceptional quality of service, and only use top quality raw materials. They highly respect the legacy of cine technology and constantly develop ways to make their products better and last longer in highly demanding environments.

• 2017

  Company founded; first lens series TS70 released.

• 2016

  Whitepoint Optics conceived during marathon runs by Timo Ala-Talkkari and Jussi Myllyniemi.

• Award-winning cinematographer Peter Flinckenberg joins the team.

• Introduction of interest-free financing for catalogue products over 24 months.

• New WPO 10/90 payment structure for catalogue rehousing projects announced.

High-end cinema lens manufacturer and vintage lens rehousing specialist, blending classic optics with modern cinematography.

• TS70 series

  Cine lenses using the same glass as Apollo lenses.

• WPO FF Vintage sets

  Rehoused vintage lenses based on the Canon FD lineup, including source lenses and lens case.

• Interest-Free Financing
• WPO 10/90 Payment Structure

1. 1High quality Movie & film camera objectives - Whitepoint Opticswhitepointoptics.com
2. 2Whitepoint Optics Teamwhitepointoptics.com
3. 3Whitepoint Optics Storywhitepointoptics.com
4. 4Interest-Free Financing for Our Catalogue Productswhitepointoptics.com