White Rabbit Scientific

White Rabbit Scientific is a science and engineering company based in Palmerston North, New Zealand. It develops plug-and-play laboratory products that combine microfluidics, microscopy and automation, aiming to make advanced instrumentation simple to set up and operate. The company's public positioning is captured by its own tagline, "One pump. One cable. One minute." — a promise of fast, low-friction deployment for researchers who need reliable fluid handling and imaging tools without complex integration work. The product line centres on microfluidic syringe pumps for delivering fluids with high accuracy and high precision, and microfluidic chip temperature controllers capable of cooling and heating samples from -10 °C to over 200 °C. These two building blocks address core microfluidic workflow needs: precise, repeatable flow control and stable thermal control of lab-on-chip devices. White Rabbit Scientific also offers a 3D automated microscope platform with configurable options such as temperature control, light microscopy, multiple particle tracking micro-rheology, RAMAN spectroscopy, scanning of well plates, petri dishes and microscope slides, and laser speckle imaging. This modular approach lets customers tailor an instrument to their specific assay or imaging requirement rather than buying a fixed, single-purpose system. As a New Zealand startup company, White Rabbit Scientific operates in the research instrumentation and laboratory equipment space, serving academic, industrial and applied-science customers who work with microfluidics and advanced microscopy. Its emphasis on integrated, ready-to-use hardware reflects a broader trend in laboratory automation toward reducing setup complexity and improving reproducibility for non-specialist users. The company maintains an online presence at whiterabbitscientific.com, where it presents its product families and capabilities. Detailed corporate information such as founding date, ownership structure and executive team is not publicly documented in the available sources, and the company is best characterised as an early-stage, privately held New Zealand instrumentation developer.

White Rabbit Scientific is a New Zealand science and engineering company based in Palmerston North. It is described in public records as a New Zealand startup company, indicating an early-stage venture rather than an established, long-standing manufacturer. The company was formed to develop laboratory instrumentation that integrates microfluidics, microscopy and automation into products that are simple to deploy and operate. From its base in Palmerston North — a city with a strong university and research presence in New Zealand's Manawatū region — the company has focused on building a modular product family. Its earliest and most clearly documented offerings are microfluidic syringe pumps for high-accuracy, high-precision fluid delivery and microfluidic chip temperature controllers that can cool and heat samples from -10 °C to over 200 °C. These products address two fundamental requirements of microfluidic experimentation: controlled flow and controlled temperature. The company subsequently extended its platform concept to imaging with a 3D automated microscope. This system is offered with a range of potential options, including temperature control, light microscopy, multiple particle tracking micro-rheology, RAMAN spectroscopy, scanning of well plates, petri dishes and microscope slides, and laser speckle imaging. The modular, option-based design reflects the company's stated philosophy of plug-and-play products — instruments that can be configured to a customer's needs without extensive custom engineering. White Rabbit Scientific markets itself with the tagline "One pump. One cable. One minute." This encapsulates its value proposition: reducing the time and complexity required to get microfluidic and microscopy experiments running. The company maintains a website at whiterabbitscientific.com, which serves as its primary public channel for product information. Specific details of the company's founding date, founders, funding history, ownership and leadership are not documented in the available public sources. Its copyright notice references 2021, suggesting the website and possibly the company's public activity date from around that period. As of the available evidence, White Rabbit Scientific remains an active, privately held New Zealand startup operating in the research instrumentation and laboratory equipment sector.

• White Rabbit Scientific is documented as a New Zealand startup company based in Palmerston North.

• Company website copyright notice references 2021, indicating the period of its public online presence.

• Product line includes microfluidic syringe pumps and microfluidic chip temperature controllers (-10 °C to over 200 °C).

• Company offers a 3D automated microscope with configurable options such as temperature control, RAMAN, and laser speckle imaging.

Plug-and-play microfluidics, microscopy and automation instruments for research and laboratory users, emphasising simple setup and rapid deployment.

• Microfluidic syringe pumps

  Pumps for delivering fluids with high accuracy and high precision in microfluidic workflows.

• Microfluidic chip temperature controllers

  Devices for cooling and heating samples from -10 °C to over 200 °C.

• 3D automated microscope

  Automated microscope platform with potential options including temperature control, light microscopy, multiple particle tracking micro-rheology, RAMAN, scanning well plates, petri dishes and microscope slides, and laser speckle imaging.

1. 1White Rabbit Scientific Ltd. official websitewhiterabbitscientific.com
2. 2White Rabbit Scientific Ltd — Wikidatawikidata.org