White Mountain Mall
An enclosed shopping mall serving Rock Springs and the wider southwestern Wyoming market.
Last updated August 26, 2026
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Overview
White Mountain Mall is an enclosed shopping center in Rock Springs, Wyoming, positioned near Interstate 80 and the U.S. Route 30/191 corridor. The property is one of only three enclosed malls in Wyoming and has historically served as a regional retail destination for Rock Springs and surrounding communities in southwestern Wyoming. Its tenant mix combines national off-price retailers, sporting-goods and ranch-supply stores, pet retail, footwear, apparel, entertainment, and food or service businesses. The mall was developed by Salt Lake City-based Price Development Corporation following plans announced in 1977. Charles Petersen, also of Salt Lake City, was identified as the project architect. The proposed development was designed as a substantial regional shopping facility, with JCPenney, Ernst Home Center, and Woolworth named as original anchor tenants. White Mountain Mall opened in 1978 as Wyoming's first enclosed shopping mall and also introduced the state’s first Herberger's location. Its opening reflected the era's regional-mall model: a climate-controlled retail environment organized around department-store anchors and a broad collection of smaller specialty tenants. The property’s tenant composition changed significantly over subsequent decades. The former Ernst Home Center space later housed Walmart and then Flaming Gorge Harley-Davidson before becoming a Ross Dress for Less location. JCPenney announced in January 2016 that its mall store would close in the spring of that year; the former department-store area was subsequently occupied by TJ Maxx and Petco. Herberger's closed on August 29, 2018, after its parent company, The Bon-Ton Stores, entered liquidation proceedings. The former Herberger's space was later redeveloped for Dunham's Sports, which opened in October 2021 as the chain's first Wyoming store. White Mountain Mall has also experienced operational disruption and ownership change. A burst water pipe caused flooding in September 2011 and temporarily closed the mall while repairs were completed. In December 2023, Brookfield Properties sold the property to Idaho-based Alturas Capital Partners, which owns and manages the mall. The current anchor lineup identified in reference material includes Star Stadium 11 + ARQ, Murdoch's Ranch & Home Supply, Ross Dress for Less, Shoe Dept. Encore, TJ Maxx, Petco, and Dunham's Sports. The mall has more than 40 stores and remains an active retail and entertainment complex rather than a defunct historical property. The closure of the mall’s Joann Fabrics location in May 2025, following the retailer’s bankruptcy, illustrates the continuing turnover affecting traditional shopping centers. White Mountain Mall’s current positioning therefore depends on maintaining a diversified tenant base, retaining destination-oriented anchors, and adapting former department-store space to newer retail and entertainment uses.
History
White Mountain Mall originated in a period when enclosed regional shopping centers were expanding beyond major metropolitan areas. Price Development Corporation of Salt Lake City announced plans for the Rock Springs project in 1977. The planned center was designed by architect Charles Petersen and was intended to provide the community with a sizable, climate-controlled retail complex anchored by established department and home-goods retailers. JCPenney, Ernst Home Center, and Woolworth were identified as the original anchors. The mall opened in 1978 and became the first enclosed shopping mall in Wyoming. Its opening also brought the first Herberger's store to the state. The center's location near Interstate 80 and the U.S. Route 30/191 corridor supported its role as a regional destination, allowing it to draw shoppers from Rock Springs and nearby communities. The original department-store configuration changed over time as retailers consolidated, restructured, or vacated traditional mall space. The former Ernst Home Center premises went through several uses. After Ernst, the space was occupied by Walmart and later by Flaming Gorge Harley-Davidson. It ultimately became a Ross Dress for Less location. JCPenney announced in January 2016 that its store would close in spring 2016. The former JCPenney area was subsequently divided or reused by TJ Maxx and Petco, replacing a traditional department-store anchor with multiple specialty and off-price tenants. Herberger's remained part of the mall's historical anchor lineup until the collapse of its parent company, The Bon-Ton Stores. The White Mountain Mall store closed on August 29, 2018. Its former premises were later selected for a major repositioning. Construction began in June 2021 to convert the space for Dunham's Sports, and the store opened in October 2021. The opening represented Dunham's first location in Wyoming and added a destination-oriented sporting-goods tenant to the center. The mall also experienced a physical disruption in September 2011, when a burst water pipe caused flooding. White Mountain Mall temporarily closed while the pipe and resulting damage were addressed. The incident was an operational interruption rather than a change in ownership or long-term status. Ownership changed again in December 2023, when Brookfield Properties sold White Mountain Mall to Alturas Capital Partners, an Idaho-based real-estate company. Alturas became the owner and manager. The current property profile includes more than 40 stores and a mix of entertainment, apparel, off-price, sporting-goods, ranch-supply, footwear, pet, and specialty retail tenants. Listed anchor or major tenants include Star Stadium 11 + ARQ, Murdoch's Ranch & Home Supply, Ross Dress for Less, Shoe Dept. Encore, TJ Maxx, Petco, and Dunham's Sports. Tenant turnover continued in 2025 when Joann Fabrics permanently closed its location in May after the retailer entered bankruptcy proceedings. Despite anchor departures and individual store closures, White Mountain Mall remains an active enclosed mall and one of only three such centers in Wyoming. Its evolution reflects the broader transition of traditional malls away from a department-store-centered model toward combinations of off-price retail, specialty merchants, practical regional goods, sporting products, and entertainment.
- 2025
Joann Fabrics location closes
[1]The mall's Joann Fabrics store permanently closed in May following the retailer's bankruptcy.
- 2023
Alturas Capital Partners acquires the mall
[1]Brookfield Properties sold White Mountain Mall to Alturas Capital Partners in December.
- 2021
Dunham's Sports opens
[1]Dunham's Sports opened in the redeveloped former Herberger's space in October, marking the chain's first Wyoming location.
- 2018
Herberger's closes
[1]The Herberger's store closed on August 29 after The Bon-Ton Stores ceased operations.
- 2016
JCPenney departs
[1]JCPenney announced that its store would close in spring 2016; TJ Maxx and Petco later occupied space associated with the former anchor.
- 2011
Flooding temporarily closes the mall
[1]A burst water pipe flooded the property and led to a temporary closure while repairs were carried out.
- 1978
White Mountain Mall opens
[1]The mall opened as Wyoming's first enclosed shopping mall and included the state's first Herberger's location.
- 1977
Development plans announced
[1]Price Development Corporation announced plans for an enclosed shopping mall in Rock Springs, with Charles Petersen identified as architect and JCPenney, Ernst Home Center, and Woolworth planned as anchor tenants.
Products and positioning
A regional enclosed shopping center emphasizing practical retail, off-price shopping, sporting and ranch-oriented merchandise, and destination entertainment for southwestern Wyoming.
Shopping mall · 1978
Retail leasing and shopping-center experience
White Mountain Mall provides enclosed retail space for national chains, specialty merchants, services, and entertainment operators. Its tenant mix has included apparel, off-price goods, footwear, sporting products, ranch and home supplies, pet merchandise, and cinema entertainment. The property functions as a regional shopping destination rather than as a manufacturer of consumer products.
Entertainment
Star Stadium 11 + ARQ
A cinema and entertainment anchor associated with the mall's current major-tenant lineup. It broadens the property’s role beyond conventional retail by providing a destination leisure use.
Sporting goods · 2021
Dunham's Sports
Dunham's Sports occupies the redeveloped former Herberger's space. The store opened in October 2021 and added a large sporting-goods destination to the mall, serving as the retailer's first Wyoming location.
Ranch and home supplies
Murdoch's Ranch & Home Supply
Murdoch's Ranch & Home Supply is a major tenant aligned with the practical, rural, ranch-oriented needs of the surrounding Wyoming market. Its presence differentiates the mall from centers focused principally on fashion and department-store merchandise.
Off-price apparel
Ross Dress for Less
Ross Dress for Less occupies space that previously served several other large-format retail uses, including Ernst Home Center, Walmart, and Flaming Gorge Harley-Davidson. The off-price format contributes value-oriented apparel and general merchandise to the mall's tenant mix.
Off-price retail
TJ Maxx
TJ Maxx is part of the mall's post-JCPenney tenant configuration. Its off-price apparel, home, and accessory assortment supports the center's value-oriented shopping proposition.
Pet retail
Petco
Petco occupies part of the former JCPenney area and provides pet products and related retail services. Its presence adds a needs-based category that can generate visits independently of fashion or seasonal mall shopping.
Brand decisions
2023
Ownership transfer to Alturas Capital PartnersM&ABackground
White Mountain Mall changed ownership during a period of continued tenant turnover and repositioning across traditional enclosed shopping centers.
Action taken
Brookfield Properties sold the mall to Idaho-based Alturas Capital Partners in December 2023.
Aftermath
Alturas Capital Partners became the owner and manager of the active Rock Springs shopping center.
2021
Redevelopment of former Herberger's space for Dunham's SportsStrategyBackground
The closure of Herberger's in 2018 left a large former department-store space vacant. The mall pursued a new use aligned with regional demand for sporting and outdoor merchandise.
Action taken
Conversion work began in June 2021, and Dunham's Sports opened in October 2021 as the chain's first Wyoming store.
Aftermath
The project replaced a departed department-store anchor with a destination sporting-goods tenant and diversified the mall's customer draw.
Sources1 sources
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