White Horse Berhad

White Horse Berhad is a Malaysian public company whose core business is the manufacture and sale of ceramic and porcelain tiles. Its principal operating brand, White Horse Ceramic, is produced by White Horse Ceramic Industries Sdn Bhd, which was established in 1992 as a joint venture between three parties from Taiwan, Malaysia and Singapore. The company describes itself as one of the leading ceramic tile manufacturers in the Asia-Pacific region, drawing on more than 50 years of accumulated industry experience among its founders. White Horse Ceramic produces a broad range of tiles for residential and commercial interiors, including ceramic floor and wall tiles, glazed polished tiles, polished porcelain, porcelain wall tiles, porcelain stone tiles, decor tiles, and high-end multi-effect granite-look tiles, as well as borders and accessories. Products are offered in multiple sizes and finishes, from 150 x 900 mm to 600 x 1200 mm, and are marketed for living halls, kitchens, bedrooms, bathrooms, and outdoor and pool areas. The company emphasises continuous research and development, customisable options, and design-led collections such as Elcanto, Montes, Zebrino, Statuario, Bergstone, Carrara, Petra and Versare. In addition to manufacturing, White Horse operates Ceramic World showrooms in prominent locations, where customers can explore design ideas, obtain expert advice and access tile care guidance. The company states that its Ceramic World showroom is Malaysia's largest, as certified by the Malaysia Book of Records. White Horse Ceramic Industries Sdn Bhd holds ISO 9001, ISO 14001 and MS ISO 13006 certifications and has received honours including Super Brand Status, the Malaysia National Creativity and Innovation Award, and the Reader's Digest Platinum Trusted Brand Award from 2010 to 2025. White Horse Berhad is identified as a public company from Malaysia. Its tiles are certified by SIRIM and MS ISO 13006 for quality and reliability. The company positions itself around quality improvement, product innovation and trendsetting in interior design and decoration, and it continues to introduce new designs and collections to meet rising consumer demand for artistic and unique tile designs.

White Horse Berhad's operating history in ceramic tiles is closely tied to White Horse Ceramic Industries Sdn Bhd, which was formed in 1992. According to the company's own account, three parties from Taiwan, Malaysia and Singapore joined forces to create a new company intended to set the standard for the region's ceramic tile manufacturing industry. From this union emerged White Horse Ceramic Industries Sdn Bhd, which the company now describes as one of the leading ceramic tile manufacturers in the Asia-Pacific region. The founding parties brought with them over 50 years of accumulated experience, which the company says is reflected in every tile it produces. Over the following decades, White Horse Ceramic built a broad product portfolio spanning ceramic floor and wall tiles, glazed polished tiles, polished porcelain, porcelain wall tiles, porcelain stone tiles, decor tiles, high-end multi-effect granite tiles, and borders and accessories. The company invested in research and development to produce new designs and maintain high product standards, and it expanded its range of sizes and finishes to serve different rooms and applications, including living halls, kitchens, bedrooms, bathrooms, and outdoor and pool areas. A distinctive part of the company's development was its move into branded retail and design showrooms under the Ceramic World name. These showrooms, located in various prominent locations, allow visitors to explore design ideas, receive expert advice and learn about tile care. The company states that its Ceramic World showroom is Malaysia's largest, as certified by the Malaysia Book of Records. White Horse Ceramic Industries Sdn Bhd has accumulated certifications and awards over the years. It holds ISO 9001, ISO 14001 and ISO 13006 certifications, and its tile products are certified by SIRIM and MS ISO 13006 for consistent quality and reliability. Among its honours are Super Brand Status, the Malaysia National Creativity and Innovation Award, and the Reader's Digest Platinum Trusted Brand Award, which it states it received from 2010 to 2025. The company has also been recognised as a multi-award-winning tile manufacturer for excellence in quality and innovation. White Horse Berhad itself is identified as a public company from Malaysia. The group continues to position itself as a trendsetter for interior design and decoration, regularly introducing new designs and collections such as porcelain stone tile ranges with contemporary colours and refined textures. Its stated focus remains quality improvement, product innovation and maintaining a competitive edge in the market.

• 2025

  End of the Reader's Digest Platinum Trusted Brand Award recognition period cited by the company (2010–2025).

• 2010

  Start of the Reader's Digest Platinum Trusted Brand Award recognition period cited by the company (2010–2025).

• 1992

  White Horse Ceramic Industries Sdn Bhd is formed as a joint venture between three parties from Taiwan, Malaysia and Singapore.

Leading ceramic tile manufacturer in Malaysia and the Asia-Pacific region, focused on quality, innovation and design-led tile collections.

• Elcanto

• Montes

• Zebrino

• Statuario

• Bergstone

• Carrara

• Petra

• Versare

• Ceramic World showrooms

1. 1White Horse | White Horse Ceramicwhitehorse.my
2. 2Collections – White Horse | White Horse Ceramicwhitehorse.my
3. 3About Us – White Horse | White Horse Ceramicwhitehorse.my
4. 4All About Tiles – White Horse | White Horse Ceramicwhitehorse.my
5. 5White Horse Berhadwikidata.org