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White Essence

A professional teeth whitening chain in Japan with 344 clinics nationwide.

Last updated September 2, 2026

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Overview

White Essence is a professional teeth whitening brand operating 344 clinics across Japan as of the end of March 2026. It offers medical-based whitening and cleaning services, with a focus on safety and efficacy. The company was founded on October 7, 2003, and is headquartered in Shibuya, Tokyo.

History

White Essence began its service in 2001 and has expanded nationwide. The company was established on October 7, 2003. As of the end of March 2026, it operates 344 clinics and has accumulated 2.55 million whitening cases and 2.16 million cleaning cases.

Products and positioning

Premium yet accessible professional whitening with a focus on medical safety and relaxation.

  • Whitening treatment

    Medical whitening using a drug that decomposes internal discoloration.

  • Cleaning

    Removes stains and plaque before whitening.

  • Oral reflexology

    Massage of deep oral muscles for a firmer mouth area.

  • Hot lip esthe

    Lip treatment with mild peeling for hydration and fullness.

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