Whip Media
Whip Media is a privately held media-technology company that combines entertainment audience data with enterprise software for content distribution and video-on-demand operations.
Last updated August 25, 2026
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Overview
Whip Media, also referred to as Whip Media Group, is a privately held American media-technology company operating at the intersection of entertainment data, audience intelligence, and enterprise content-distribution software. Its business has been built around collecting, organizing, and commercializing information about television and film consumption, while also providing tools intended to help entertainment companies manage the movement and performance of content across video-on-demand and other digital distribution channels. The company emerged from the consolidation of several media-data and software assets. A central component was TV Time, a consumer platform used to track television programs and films and to gather viewing-related user data. Whip Media also incorporated TheTVDB, a user-generated database focused on television and related mass-media information, and Mediamorph, a business-to-business software company that monitored content and supported distribution in the video-on-demand market. The consolidation followed the acquisition of Mediamorph by the parent company of TV Time in October 2019, creating the basis for the Whip Media Group structure. Whip Media's model has two connected sides. On the consumer-data side, platforms such as TV Time generated large-scale information about what audiences watched, followed, and discussed. On the enterprise side, the company developed products and services for studios, broadcasters, streaming services, and other content owners that needed to track titles, territories, rights, availability, distribution status, and performance. This combination positioned Whip Media as a data intermediary and software provider rather than as a conventional television network, streaming service, or production studio. The business expanded rapidly during the late 2010s and early 2020s. It raised approximately $65 million in venture financing before securing a further $50 million investment in January 2020 from Eminence Capital and Raine Ventures. The expansion was accompanied by a substantial increase in staff, with reported headcount growing from 35 employees in July 2018 to 155 in January 2020. Richard Rosenblatt served as chief executive when the consolidated company was established. Carol Hanley became chief executive in June 2023, followed by Welby Chen in February 2025. On February 19, 2025, Whip Media was acquired by Blue Torch Capital, a direct lender known for working with companies undergoing financial or operational transition. The transaction marked a change in ownership after a period of expansion and restructuring in the media-technology sector. The company’s consumer platform TV Time was subsequently reported as shut down on July 15, 2026, with the closure attributed to the financial difficulty of continuing to host and operate the service sustainably. That event affected a major public-facing component of the Whip Media ecosystem, although the available reference material does not establish that Whip Media itself ceased operating. Whip Media’s positioning therefore rests on the combination of entertainment-industry data, audience measurement, and workflow software. Its relevance comes from helping media companies understand audience behavior and manage increasingly complex, global content supply chains across linear television, transactional video, subscription streaming, and other digital channels.
History
Whip Media developed from the convergence of consumer entertainment tracking, television metadata, and enterprise content-distribution technology. Its corporate history is closely linked to TV Time, a platform through which users could track television shows and films. TV Time provided a consumer-facing interface as well as a source of information about viewing interests and entertainment engagement. The company also acquired or incorporated TheTVDB, a user-generated database containing television and mass-media information, giving the wider business access to a substantial metadata resource. Another important part of the group was Mediamorph, a company focused on business software for the video-on-demand market. Mediamorph’s technology addressed the operational problems created by distributing large catalogs of content across multiple digital services, territories, and commercial arrangements. Its capabilities complemented TV Time’s audience and consumer-data orientation. The parent company of TV Time acquired Mediamorph in October 2019, and the resulting consolidation formed the basis of Whip Media Group. The combined company pursued a model that connected audience intelligence with enterprise workflows. Entertainment companies increasingly needed to understand not only what viewers watched, but also where titles were available, how content moved through distribution channels, and whether contractual or operational requirements were being met. Whip Media’s strategy was to serve these needs through a mixture of data products, metadata, analytics, and software for content operations. The business expanded quickly during the late 2010s. Reference material describes approximately $65 million in venture-capital financing and reports that the workforce increased from 35 employees in July 2018 to 155 employees in January 2020. In January 2020, Whip Media raised another $50 million from Eminence Capital and Raine Ventures. The capital supported the company’s growth as streaming and video-on-demand made content distribution more fragmented and data-intensive. Richard Rosenblatt was chief executive when Whip Media was established. In June 2023, Carol Hanley succeeded him as chief executive. In February 2025, Welby Chen replaced Hanley. On February 19, 2025, Blue Torch Capital acquired the company. The buyer was characterized in the reference material as a direct lender to companies in transition, suggesting that the acquisition occurred in a context of financial or operational restructuring. The company’s consumer-facing TV Time service later reached a major turning point. According to the supplied reference material, TV Time shut down on July 15, 2026, because Whip Media said it could not continue hosting the service sustainably from a financial standpoint. The closure reduced the group’s visible consumer presence, but the available material does not state that the broader Whip Media enterprise was dissolved. Its remaining identity is primarily associated with media data and enterprise software for content distribution and operations. Whip Media’s history reflects a broader transformation in the entertainment industry. As television and film moved from relatively centralized broadcast and cable systems toward global, multi-platform distribution, companies needed better systems for managing title metadata, rights, availability, performance, and audience behavior. Whip Media assembled assets addressing these requirements, although its ownership change and the later TV Time shutdown indicate the financial pressure facing specialized media-technology businesses.
- 2026
TV Time closure
[1]TV Time was reported to have shut down on July 15 because the service was no longer financially sustainable to host.
- 2025
Blue Torch Capital acquisition
[1]Blue Torch Capital acquired Whip Media on February 19.
- 2023
Carol Hanley becomes CEO
[1]Carol Hanley succeeded Richard Rosenblatt as chief executive in June.
- 2020
Additional financing and workforce expansion
[1]Whip Media raised $50 million from Eminence Capital and Raine Ventures. The company was also reported to have grown from 35 employees in July 2018 to 155 in January 2020.
- 2019
Mediamorph acquisition and consolidation
[1]The parent company of TV Time acquired Mediamorph in October, bringing video-on-demand tracking and content-distribution software into the emerging Whip Media group.
- 2016
TV Time acquired
[1]The venture associated with Whip Media acquired TV Time, a platform for tracking television shows and films and collecting related audience data.
Products and positioning
A media-data and enterprise software provider for entertainment companies, combining audience intelligence with tools for content operations, distribution, and video-on-demand management.
Consumer entertainment tracking and audience data
TV Time
TV Time was a consumer platform for tracking television programs and films. Beyond its user-facing tracking functions, it formed part of Whip Media’s audience-data infrastructure by generating information about entertainment interests and engagement. The service was reported to have shut down on July 15, 2026, after the company concluded that continued hosting was not financially sustainable.
Television and media database
TheTVDB
TheTVDB is a user-generated database centered on television and related mass-media information. Within the Whip Media ecosystem, it represented a structured metadata resource that could support the identification, organization, and presentation of entertainment content across consumer and enterprise applications.
Enterprise video-on-demand and content-distribution software
Mediamorph
Mediamorph provided software for tracking content and supporting distribution in the video-on-demand market. Its capabilities addressed enterprise needs associated with managing titles across digital channels, making it a core technology component in Whip Media’s consolidation of audience data and content-operations tools.
Brand decisions
2026
Discontinuation of TV TimeStrategyBackground
The company stated that maintaining the consumer service was no longer financially sustainable.
Action taken
TV Time was shut down on July 15, 2026.
Aftermath
The shutdown ended a major consumer-facing part of Whip Media’s platform portfolio. The available material does not establish the status of the company’s enterprise products.
2025
Sale to Blue Torch CapitalM&ABackground
Whip Media changed ownership after a period of rapid expansion and continued pressure in the media-technology sector.
Action taken
Blue Torch Capital acquired Whip Media on February 19, 2025.
Aftermath
The acquisition placed Whip Media under a financial sponsor described as a direct lender to companies in transition. The available reference material does not provide further restructuring details.
2019
Consolidation of TV Time and MediamorphM&ABackground
The company sought to combine consumer entertainment data with enterprise software for video-on-demand and content distribution.
Action taken
The parent company of TV Time acquired Mediamorph in October 2019, forming the basis of Whip Media Group.
Aftermath
The consolidation created a broader media-technology business spanning audience data, metadata, and content-operations software.
Recent events
Whip Media appoints two executives[2]
Reported:
Whip Media announced that Joanna Wise joined as Senior Vice President of People and Patrick Kilkelly joined as Vice President of Customer Success.
Globo, VIX and Onza join Whip Media Exchange[3]
Reported:
Whip Media announced that Globo, Univision's VIX and Onza had joined the Whip Media Exchange. Globo will distribute selected content through the marketplace, Univision will acquire content for VIX, and Onza will sell content through it.
Whip Media promotes Carol Hanley to co-president[4]
Reported:
Whip Media announced the promotion of Carol Hanley, previously its Chief Revenue and Strategy Officer, to co-president.
Whip Media Group and BB announce global partnership[5]
Reported:
Whip Media Group announced a strategic global partnership with BB to provide real-time streaming availability information for television episodes and movies across platforms and countries. BB's data will be offered through Whip Media's Content Value Management Platform and integrated into its TV Time app.
Whip Media Group raises $50 million in Series D funding[6]
Reported:
Whip Media Group announced that it had raised $50 million in Series D funding led by Eminence Capital, with continued participation from Raine Ventures. The company said the funding would accelerate product development and expand its sales and data teams.
- Unconfirmed
TV Time acquires Mediamorph[7]
Reported:
TV Time acquired Mediamorph, a provider of entertainment content distribution and tracking services. The combined companies will operate under the name Whip Media Group.
Sources8 sources
- 1Whip Mediaen.wikipedia.org
- 2Whip Media 任命两名高管prweb.com
- 3Globo、VIX和Onza加入Whip Media Exchangeprnewswire.com
- 4Whip Media 擢升 Carol Hanley 为联席总裁prweb.com
- 5Whip Media Group与BB宣布全球合作prnewswire.com
- 6Whip Media Group完成5,000万美元D轮融资prnewswire.com
- 7TV Time收购Mediamorphvariety.com
- 8TV Time acquires Mediamorph | Advanced Televisionadvanced-television.com
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