What-Cha
What-Cha is a small independent tea business curating loose leaf tea from around the world.
Last updated September 1, 2026
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Overview
What-Cha is a small independent tea business started in 2014 by Alistair, with the goal of sharing his love of tea and its diversity. The business focuses on sourcing teas directly from producers where possible, aiming to support smaller farmers and regions.
History
What-Cha was started in 2014 by Alistair, a small independent tea business. The business aims to source teas directly from producers where possible, and to support smaller farmers and regions.
Products and positioning
Product categories. White Tea · Green Tea · Oolong Tea · Black Tea · Matcha · Scented Tea · Puerh Tea · Yellow Tea · Gift Cards · Mystery Tea
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