WFJ Xiyue

WFJ Xiyue is the current identity of a shopping-mall property in Wangfujing, one of Beijing's best-known commercial districts. The property occupies the Phase II building of Beijing Hotel at 301 Wangfujing Street. Its earlier identity was Beijing Mall, known in Chinese as New Yansha Golden Street Shopping Mall. The mall was developed by New Yansha Group, a subsidiary of Beijing Tourism Group, and opened in July 2004. The property was conceived as a retail destination integrated into the central Wangfujing shopping area and connected with a prominent hotel and tourist-commercial setting. Its location places it within a dense concentration of department stores, shops, hospitality venues, restaurants, cultural attractions, and pedestrian-oriented retail activity. The available reference material identifies the site and its developer, but does not provide a reliable tenant directory, detailed floor plan, product mix, visitor figures, financial results, or current management information. Beijing Mall subsequently experienced operating difficulties. The property was closed in 2020 because of a deficit, marking the end of its original operating phase. It was renovated in 2023 and relaunched or reidentified as WFJ Xiyue. This transition represents a redevelopment and repositioning of an existing Wangfujing commercial property rather than the creation of a wholly separate site. Publicly available source material does not establish the exact reopening date, the full scope of the renovation, the current tenant portfolio, or whether the WFJ Xiyue name refers to the entire building or a particular retail concept within it. As a property brand, WFJ Xiyue is defined primarily by location, adaptive reuse, and its relationship to the Wangfujing retail environment. Its principal offering is physical commercial space for shopping and related visitor activities rather than a standalone consumer-goods product line. The brand's historical significance lies in its role as a centrally located Beijing shopping mall and in the conversion of the former Beijing Mall after the 2020 closure. Further information about its current operating company, commercial positioning, tenants, customer proposition, and performance requires additional authoritative sources.

The property now associated with WFJ Xiyue is located at 301 Wangfujing Street in Beijing. It uses the Phase II building of Beijing Hotel, placing the mall within the established Wangfujing commercial district. The site was developed by New Yansha Group, which is identified as a subsidiary of Beijing Tourism Group. The mall opened in July 2004 under the name Beijing Mall. Its Chinese name, 新燕莎金街购物广场, can be rendered as New Yansha Golden Street Shopping Mall. From its opening, the property formed part of the retail infrastructure of central Wangfujing, an area strongly associated with shopping, tourism, hotels, and pedestrian commercial activity. The available source does not document the mall's complete tenant roster, architectural program, sales performance, or detailed business strategy, so those aspects cannot be described reliably. Its known identity is principally that of a shopping mall operating from a prominent hotel-related building in a major Beijing retail district. The original mall operation ended in 2020, when the property was closed because it was running at a deficit. The closure was an important turning point: it separated the building's earlier Beijing Mall phase from its later redevelopment. In 2023, the property was renovated and became WFJ Xiyue. The available material characterizes this as a renovation of the former mall rather than as an unrelated new development. The sources do not specify the exact nature of the renovation, the date on which WFJ Xiyue began trading, its current operating entity, its tenant mix, or its financial results. They also do not identify individual executives or report a scandal, regulatory controversy, lawsuit, or ownership transaction connected with the property. Accordingly, WFJ Xiyue is best documented as the post-renovation identity of a Wangfujing shopping-mall property whose earlier Beijing Mall operation opened in 2004 and closed after a deficit in 2020.

• 2023

  Renovation as WFJ Xiyue

  [1]Beijing Mallen.wikipedia.org

  The former Beijing Mall property is renovated and identified as WFJ Xiyue.

• 2020

  Closure following deficit

  [1]Beijing Mallen.wikipedia.org

  The Beijing Mall operation closes because of a deficit.

• 2004

  Beijing Mall opens

  [1]Beijing Mallen.wikipedia.org

  The mall opens in July in the Phase II building of Beijing Hotel at 301 Wangfujing Street, Beijing.

A centrally located Wangfujing shopping-mall property focused on retail and commercial visitor activity, with its current identity established through the renovation of the former Beijing Mall.

• Retail real estate · 2023

  WFJ Xiyue shopping-mall complex

  The primary offering is a physical shopping-mall complex in Wangfujing, Beijing. The site occupies the Phase II building of Beijing Hotel and was renovated in 2023 after operating previously as Beijing Mall. Available references do not provide a verified list of current tenants, specific retail categories, or associated hospitality and entertainment facilities.

• 2023

  Redevelop the property as WFJ XiyueStrategy

  Background

  The former Beijing Mall site had been closed after its deficit-making operation.

  Action taken

  The property was renovated and given the WFJ Xiyue identity.

  Aftermath

  The Wangfujing property entered a new post-renovation phase under the WFJ Xiyue name.

  Source

• 2020

  Close the deficit-making mall operationStrategy

  Background

  The Beijing Mall operation was reportedly running at a deficit.

  Action taken

  The mall was closed in 2020.

  Aftermath

  The property later underwent renovation and was reidentified as WFJ Xiyue in 2023.

  Source

1. 1Beijing Mallen.wikipedia.org