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Western & Southern Financial Group

Western & Southern Financial Group is a Cincinnati-based financial services organization providing life insurance, retirement and investment solutions.

Last updated September 15, 2026

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Overview

Western & Southern Financial Group describes itself as a long-term financial services partner offering a wide range of insurance, investment and retirement solutions to individuals, families, businesses, foundations and nonprofits through an ever-growing distribution system. Its official site presents life insurance (whole, term and universal), retirement planning and investment offerings, and states that the company has been in business since 1888. The company reports 6.3 million clients, policyholders and account owners, $9.0 billion in total claims, benefits and dividends paid, 91,700 affiliated and independent agents, and 3,500 associates. It describes Cincinnati as its community and frames its mission as 'A Human Institution Serving Human Needs.'

History

Western & Southern Financial Group states that its history dates back to 1888, describing a legacy of 'people helping people' through events such as industrialization, depression, war and natural disasters. The company says it has over 135 years of helping to meet the financial stability needs of customers, and its 2024 Corporate Responsibility Report reflects on 137 years in business. Its organizing principle, 'A Human Institution Serving Human Needs,' is said to have united its founders and remains its mission today.

Products and positioning

A long-term financial services partner and 'A Human Institution Serving Human Needs,' emphasizing financial strength and a family of companies.

  • Life insurance

    Whole, term and universal life solutions to help protect a family's or small business' financial future.

  • Retirement planning

    Helping customers develop a plan that aligns with their financial goals in retirement.

  • Investments

    Smart investing strategies to help grow wealth and save for goals such as college or retirement.

  • Annuities

    Retirement planning solutions that can pave the way for a comfortable and secure retirement.

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