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WESTech

Retailer / private label

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Slovak Apple Premium Partner retailer operating the iStores network of Apple-focused stores and online shop.

Last updated September 27, 2026

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Overview

WESTech is a Slovak company that operates iStores, an Apple Premium Partner retail network in Slovakia. Through its online store at istores.sk and its physical locations, it sells the full range of Apple hardware — iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV and home products — together with accessories from Apple and third-party brands such as Epico, Zens and JBL. The product catalogue spans entry-level accessories from a few euros up to high-end configurations of Mac Studio and iPhone Pro models. Beyond straightforward retail, WESTech positions iStores as a full-service Apple destination. The website advertises in-store pickup of online orders within one hour, a device trade-in programme with a bonus of up to €60, student and teacher discounts on Mac and iPad, Apple solutions for businesses including Tap to Pay and custom financing, and an authorised Apple service centre where customers can book appointments. This combination of sales, trade-in, education pricing, B2B services and authorised repair is typical of an Apple Premium Partner rather than a general electronics retailer. The brand is aimed at consumers, students, families and business customers in Slovakia who want genuine Apple products with local warranty and service support. Its marketing leans on Apple's own product launches — the homepage highlights new models such as iPhone 18 Pro, Apple Watch Ultra 4, AirPods 5, Apple Watch Series 12, iPhone Duo, Mac mini and Mac Studio — and on service promises such as fast pickup and authorised repairs. WESTech is recorded as a Slovak company. Public information about its ownership structure, founding date and financial results is limited, and the brand is best known to Slovak customers through the iStores name and istores.sk domain rather than through broad international coverage.

History

WESTech is a Slovak company whose public profile is closely tied to its iStores retail brand. The company operates as an Apple Premium Partner in Slovakia, running the istores.sk online shop and a network of physical Apple-focused stores. Its business model centres on authorised Apple retail combined with value-added services. The iStores website presents a broad Apple catalogue: Mac computers starting from €799, iPhone from €689, iPad from €489, Apple Watch from €269, AirPods from €129, TV and home products from €229, accessories from €2.90 and AirTag from €35. New product launches are prominently featured, including iPhone 18 Pro, Apple Watch Ultra 4, AirPods 5, Apple Watch Series 12, iPhone Duo, Mac mini and Mac Studio, reflecting the company's role as a launch partner for Apple in the Slovak market. Alongside product sales, WESTech has built out a service layer. Customers can pick up online orders in store within one hour, trade in old devices for credit with an additional bonus of up to €60, and access discounts for students, their parents and teachers on Mac and iPad. For business customers, the company offers Apple devices with Tap to Pay, tailored financing and a two-year warranty. It also runs an authorised Apple service centre with appointment booking. The brand also sells accessories from third parties such as Epico, Zens and JBL, broadening its appeal beyond first-party Apple products. Detailed public information on WESTech's founding, ownership and corporate history is scarce; the available evidence identifies it simply as a Slovak company and documents its current retail and service operations through the iStores platform.

Products and positioning

Apple Premium Partner offering genuine Apple products, trade-in, education pricing, business solutions and authorised service in Slovakia.

  • iPhone

    Apple smartphones sold from €689, including new models such as iPhone 18 Pro and iPhone Duo.

  • iPad

    Apple tablets sold from €489.

  • Mac

    Apple computers sold from €799, including Mac mini and Mac Studio.

  • Apple Watch

    Apple smartwatches sold from €269, including Apple Watch Ultra 4 and Apple Watch Series 12.

  • AirPods

    Apple wireless earbuds sold from €129, including AirPods 5.

  • Apple TV and home products

    Apple TV and home category products sold from €229.

  • AirTag

    Apple item tracker sold from €35.

  • Accessories

    Apple and third-party accessories from €2.90, including Epico, Zens and JBL products.

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