WenZhou Salami FoodStuff Co., Ltd.

Wenzhou Salami FoodStuff Co., Ltd. (brand name 萨啦咪 / Salami) is a Chinese processed-meat snack manufacturer headquartered at No. 100 Simingshan Road, Longwan Economic and Technological Development Zone, Wenzhou, Zhejiang. According to the company's own brand-origin page, the brand was established in Wenzhou in 1997, tracing its roasting craft to an 18th-century Bavarian-style barbecue tradition that a Chinese overseas returnee encountered in Europe and brought back to China, naming the resulting product line "salami·萨啦咪". The company operates in the Chinese leisure meat-snack category, selling roasted, braised, dried and prepared meat products. Its official product catalogue is organized into lines including roasted series (烤制系列), bulk/loose-pack series (散称系列), duck-tongue series (鸭舌系列), the Buer series (不二系列), light-roast series (微烤系列), e-commerce series (电商系列), fresh series (生鲜系列) and eggs. Representative items include roasted chicken wings, roasted small chicken legs, roasted whole wings, pipa wings, pork sausages and roasted pork jerky. Company materials state that after 28 years of development the brand has built a matrix of five sub-brands and more than 200 meat-product SKUs, spanning German-style roasting, Chinese-style braised (酱卤) products, pork and chicken jerky, prepared dishes, and premium gift boxes. The company says it runs three self-owned food industrial parks, located in Wenzhou and Fuding, with dedicated standardized production lines for German-style roasting, Chinese-style braising and gift-box packing, plus in-house flavour R&D and food-safety testing laboratories. Products are sold through supermarket chains, snack-collection chains, scenic-area specialty stores, e-commerce and livestreaming channels, corporate group-buying and wedding channels, and OEM/private-label arrangements. The brand is privately held and is not listed on a stock exchange. Its registered Chinese entity is 温州萨啦咪食品有限公司, with a service hotline (4008616060), a Wenzhou telephone number, and a WeChat official account as its main consumer touchpoints. The company's website carries a Zhejiang ICP filing (浙ICP备12015282号-1).

According to the brand-origin page on the company's official website, the roasting craft behind 萨啦咪 originated in an 18th-century Bavarian town in Germany, where distinctive roast-meat and roast-wing techniques spread across Europe. Toward the end of the last century, a Chinese overseas returnee tasted Bavarian barbecue meat and chicken wings, spent several years tracing and studying the craft, and brought it back to China, starting a Chinese-flavoured roasted-meat leisure snack line named "salami·萨啦咪". The company states that in 1997 the brand settled in Wenzhou, China. Wenzhou, in Zhejiang province, became the brand's home base and remains its registered headquarters at No. 100 Simingshan Road in the Longwan Economic and Technological Development Zone. Over the following decades the company expanded from roasted chicken products into a broader processed-meat portfolio. Company materials describe 28 years of R&D accumulation, resulting in a matrix of five independent sub-brands and more than 200 meat SKUs. These cover five segments: German-style roasting, Chinese-style braised products (酱卤), pork and chicken jerky (肉脯肉干), prepared dishes (预制菜肴), and premium gift boxes (高端伴手礼盒). A notable product-development thread is the Wenzhou duck-tongue line. The company says it created two original duck-tongue categories — 捞汁鸭舌 (sauce-marinated duck tongue) and 麻酱鸭舌 (sesame-paste duck tongue) — positioning duck tongue as a city souvenir product line alongside traditional braised duck items. To support multi-category production, the company built three self-owned food industrial parks in the Wenzhou and Fuding areas. Wenzhou hosts two parks that serve as core R&D and local-supply bases, handling new-product trials, East China orders and premium gift-box customisation, with flavour R&D laboratories and a flavour-evaluation centre. The Fuding park is described as a large-scale mass-production base with automated lines for mature best-selling SKUs, serving nationwide retail and OEM orders and absorbing peak-season demand. Each park is said to be divided into isolated functional zones — clean production, raw-material warehousing, finished-goods warehousing, R&D/quality control, and gift-box packing — with separate workshops for German-style roasting and Chinese-style braising to prevent flavour cross-contamination. The company describes a unified order-dispatch system that routes orders by category, destination and volume across the three bases, sharing a common raw-material supply chain, process archives and three-level quality-control standards so that the same SKU tastes consistent regardless of production site. The brand sells through supermarket chains, snack-collection chains, scenic-area specialty stores, e-commerce and livestreaming, corporate group-buying and wedding channels, and offers OEM/private-label production across its categories. It remains a privately held Chinese company; its website carries the Zhejiang ICP filing 浙ICP备12015282号-1 and a 2024 copyright notice.

• 1997

  Brand settles in Wenzhou, China, per the company's brand-origin page.

• Company states 28 years of R&D accumulation leading to five sub-brands and 200+ meat SKUs.

• Three self-owned food industrial parks established in Wenzhou and Fuding areas.

• Original 捞汁鸭舌 and 麻酱鸭舌 duck-tongue categories developed.

Chinese leisure meat-snack brand combining German-style roasting craft with Wenzhou-style braised specialties; positioned across everyday snacks to premium gift boxes, with OEM/private-label capability.

• Roasted series (烤制系列)

  German-style roasted items such as roasted chicken wings, roasted small chicken legs, whole roasted straight wing, pipa wings and roasted pork jerky, using a proprietary 360° oil-removing roasting process.

• Duck tongue series (鸭舌系列)

  Wenzhou-style duck tongue, including original 捞汁鸭舌 and 麻酱鸭舌, positioned as city souvenir products.

• Bulk/loose-pack series (散称系列)

  Loose-weight snack items suited to bulk retail and snack-collection channels.

• Buer series (不二系列)

  A branded product line listed in the official catalogue.

• Light-roast series (微烤系列)

  Lightly roasted meat snacks.

• E-commerce series (电商系列)

  Multi-spec combo packs designed for online retail and livestreaming.

• Fresh series (生鲜系列)

  Fresh/chilled meat products.

• Eggs (鸡蛋)

  Egg products listed in the official catalogue.

• Pork and chicken jerky (肉脯肉干)

  Pork jerky and air-dried chicken, suited to snack-collection circulation channels.

• Prepared dishes (预制菜肴)

  Standardized prepared braised cooked foods for home meals and foodservice.

• Gift boxes / souvenir hampers (礼盒伴手礼)

  Multi-tier combination gift boxes for weddings and corporate holiday group-buying.

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