WellStrategic

WellStrategic is an Australian virtual tour and virtual reality production company headquartered in Perth, Western Australia. Founded in 2011, the company describes itself as "Australia's leading virtual tour company," specialising in premium DSLR 360° virtual tours, Matterport 3D scans, accessible virtual tours and Google Street View experiences for businesses nationwide. It has completed more than 700 tours across tourism, hospitality, real estate, education and other sectors, and reports a 5.0 Google rating from 57 verified reviews. The company operates from multiple office locations across Australia and has been active for over a decade. WellStrategic takes a "DSLR-first" approach, using professional DSLR cameras and panoramic rigs with HDR bracketing and manual exposure control to produce 50+ megapixel stitched panoramas. The company positions this against consumer-grade automated cameras and phone panoramas, arguing that publication-grade imagery better represents client brands. Matterport 3D scanning is offered as an upgrade, but the core service remains bespoke, high-fidelity virtual tours. The company has scaled out video and drone work to focus exclusively on virtual tours. Its service lines include premium 360° tours captured with Insta360 Pro 2 cameras, VR experiences for Meta Quest 3 and Apple Vision Pro, accessible tours with audio descriptions and keyboard navigation, and Google Street View tours shot with Sony A7R and Canon fisheye equipment. A notable product is Access Tours, an accessibility overlay for existing Google Street View tours that adds voiceover, captions, keyboard control and access information (accessible parking, ramps, lifts and toilets) built to WCAG 2.2 AA guidelines. WellStrategic serves ten industries, including tourism and hospitality, education, real estate, construction, childcare and government facilities. The company was founded by Craig Wells, a former Google Trusted Photographer, and has grown from its Perth origins into a national operation with offices in three cities. It maintains a Knowledge Centre with virtual tour guides and research, and continues to focus on immersive, accessible and conversion-focused 360° experiences.

WellStrategic was founded in 2011 in Perth, Western Australia, with the stated mission of helping organisations showcase their spaces with clarity, confidence and professional quality. The company began as a virtual tour provider and grew into a national operation with offices across three cities and a portfolio of over 700 virtual tours. Its founder, Craig Wells, is described as a former Google Trusted Photographer who was photographed at Google HQ. From the outset, WellStrategic adopted a "DSLR-first" approach, using professional DSLR cameras and panoramic rigs rather than consumer-grade automated cameras. This philosophy emphasised superior image quality, detail and storytelling depth, with HDR bracketing, manual exposure control and meticulous stitching producing 50+ megapixel panoramas. Matterport 3D scanning was made available as an upgrade, but the company continued to lead with bespoke, high-fidelity virtual tours. Over time, WellStrategic expanded its service lines to include premium 360° tours captured with Insta360 Pro 2 cameras, VR experiences for Meta Quest 3 and Apple Vision Pro, accessible tours with audio descriptions and keyboard navigation, and Google Street View tours shot with Sony A7R and Canon fisheye equipment on panoramic heads. The company also developed Access Tours, a product that adds an accessibility overlay to existing Google Street View tours, featuring voiceover, captions, full keyboard navigation and clear access information such as accessible parking, ramps, lifts and toilets. The overlay is built using WCAG 2.2 AA guidelines. At some point, WellStrategic scaled out video and drone work to concentrate entirely on virtual tours. By its own account, it has completed 700+ tours across tourism, hospitality, real estate, education and other sectors, and maintains a 5.0 Google rating from 57 verified reviews. The company operates from four locations according to its homepage, or three office cities according to its About page, and has been active for 14+ years. It serves ten industries and maintains a Knowledge Centre with virtual tour guides and research.

• 2011

  WellStrategic founded in Perth, Western Australia.

• Company grows into a national operation with offices across three cities and 700+ virtual tours delivered.

• Launch of Access Tours, an accessibility overlay for Google Street View tours built to WCAG 2.2 AA guidelines.

Australia's leading virtual tour company, offering publication-grade DSLR 360° virtual tours and accessible immersive experiences for businesses nationwide.

• Premium 360° virtual tours

  Ultra high-resolution 8K panoramic experiences captured with Insta360 Pro 2, with custom branding, interactive hotspots and floor plans.

• VR experiences

  Immersive virtual reality for Meta Quest 3, Apple Vision Pro and all major headsets, with 8K stereoscopic 3D content.

• Accessible virtual tours

  Inclusive experiences with audio descriptions, keyboard navigation and screen reader support.

• Google Street View tours

  Tours shot with Sony A7R and Canon fisheye on panoramic heads, helping businesses get discovered on Google Maps and Search.

• Access Tours

  A WellStrategic product that adds an accessibility overlay to existing Google Street View tours, with voiceover, captions, keyboard control and access information, built using WCAG 2.2 AA guidelines.

• Matterport 3D scans

  Available as an upgrade, though the company leads with DSLR-first virtual tours.

1. 1Virtual Tours Australia | 360° Photography | WellStrategicwellstrategic.com.au
2. 2About WellStrategic | Australia's Virtual Tour Specialistswellstrategic.com.au
3. 3Virtual Tours by Industry Australia | WellStrategicwellstrategic.com.au
4. 4WellStrategic - Wikidatawikidata.org