Well Told Story

Well Told Story is a communications research and production company based in Nairobi, Kenya, with activity in Kenya and Tanzania. The company is best known for creating and producing Shujaaz, a multimedia youth communications platform that combines entertainment, social research, and public-interest messaging. Shujaaz is associated with comic-book storytelling and other media formats designed to engage young audiences in accessible, participatory ways. Rather than operating primarily as a conventional broadcaster or advertising agency, Well Told Story has developed a model centered on audience insight, narrative production, and communication across several channels. Its work has used formats including comics, radio, digital video, mobile messaging, social media, and other forms of multimedia distribution. This approach allows a single story or campaign to reach audiences through the media platforms they use most frequently, while also supporting research into how young people interpret and respond to social messages. Shujaaz brought the company international recognition for innovation in media and communications. The platform received a One World Media Award in 2011 and International Emmy Awards in 2012 and 2014. These awards reflected the perceived originality and international relevance of its youth-oriented storytelling model. The company’s work was also discussed by international media and development organizations in relation to education, youth engagement, social change, and the use of popular culture to communicate with difficult-to-reach audiences. Well Told Story has also produced JongoLove, a Kenya-based story distributed through FM radio, YouTube, SMS, and Facebook. JongoLove received an International Emmy nomination and a One World Media Award in 2013. Its multi-channel design illustrates the company’s broader emphasis on connecting narrative content with the everyday media habits of its audience. Publicly available reference material provides limited information about Well Told Story’s incorporation date, ownership, senior leadership, financial performance, and corporate structure. The available record instead focuses on its communications work, media properties, partnerships, and awards. On that basis, the company is most clearly characterized as a Kenyan social-impact communications and production organization whose brand is strongly associated with youth media, multimedia storytelling, and research-informed audience engagement.

Well Told Story is a Nairobi-based Kenyan communications research and production company active in Kenya and Tanzania. Public accounts of the organization focus principally on its media projects rather than on its incorporation history, ownership, or internal management. The company’s public identity is closely connected to Shujaaz, a youth communications platform that uses narrative and entertainment formats to reach young audiences. Shujaaz is associated with comic-book storytelling and a wider multimedia model. Its communication approach has extended beyond print to channels such as radio, digital media, mobile messaging, and social platforms. The purpose of this structure is to make social and educational messages more accessible by embedding them in stories and formats familiar to young audiences. The company’s work has therefore been described in relation to youth engagement, education, social change, and development communications. The project’s awards established Well Told Story as an internationally visible media producer. Shujaaz received a One World Media Award in 2011 and International Emmy Awards in 2012 and 2014. Coverage and reference material have treated these recognitions as evidence of the platform’s innovation in multimedia storytelling rather than as conventional entertainment awards alone. Well Told Story also created JongoLove, a Kenyan story designed for distribution across FM radio, YouTube, SMS, and Facebook. The project received an International Emmy nomination and a One World Media Award in 2013. Its use of several distribution channels demonstrates the company’s interest in adapting storytelling to fragmented media environments and reaching audiences across both traditional and digital platforms. The organization’s work has been referenced by international media, development institutions, and partner organizations in discussions of youth communication and social-impact media. These references place Well Told Story within a broader East African ecosystem of organizations using research, popular culture, and communications technology to support public-interest engagement. The available source material does not establish a founding year, named founder, detailed corporate ownership, current executive team, financial results, or official website. Those items are consequently left unreported. Based on the documented projects and awards, Well Told Story is best understood as an active communications and media-production brand whose principal distinction is the combination of audience research, youth-oriented narrative content, and multi-platform distribution.

• 2014

  Shujaaz receives a second International Emmy Award

  [1]Well Told Storyen.wikipedia.org

  The platform receives another International Emmy Award for its contribution to innovative multimedia communication.

• 2013

  JongoLove receives awards recognition

  [1]Well Told Storyen.wikipedia.org

  JongoLove earns a One World Media Award and an International Emmy nomination for its cross-platform Kenyan storytelling.

• 2012

  Shujaaz wins an International Emmy Award

  [1]Well Told Storyen.wikipedia.org

  Shujaaz receives an International Emmy Award, raising Well Told Story’s international profile.

• 2011

  Shujaaz receives a One World Media Award

  [1]Well Told Storyen.wikipedia.org

  The Shujaaz youth communications platform earns international recognition for its innovative use of multimedia storytelling.

A research-informed communications and production company using popular, multi-platform storytelling to engage young audiences in Kenya and other East African markets.

• Youth multimedia communications platform

  Shujaaz

  Shujaaz is Well Told Story’s best-known youth communications platform. It uses comic-book characters and narrative storytelling alongside other media channels to engage young people with social, educational, and public-interest themes. The platform’s recognition reflects its integration of entertainment, audience insight, and multi-platform distribution rather than reliance on a single medium.

• Cross-platform narrative communications project

  JongoLove

  JongoLove is a Kenyan story produced for distribution through FM radio, YouTube, SMS, and Facebook. Its design demonstrates Well Told Story’s approach of adapting one narrative property to several communication environments so that audiences can encounter it through both broadcast and digital media. The project received a One World Media Award and an International Emmy nomination in 2013.

1. 1Well Told Storyen.wikipedia.org