Weingut Johann Zaun
Product brand
UnclaimedA sixth-generation family winery and farm in Armsheim, Rheinhessen, known for wines, estate-grown hazelnuts, and creating Germany's first Traubensecco in 1996.
Last updated September 26, 2026
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Overview
Weingut Johann Zaun is a family-owned winery and agricultural estate based in Armsheim, in the Rheinhessen wine region of Germany. The Zaun family traces its winemaking heritage back to around 1600 in Udenheim, and in 1882 Philipp Peter Zaun IV took over a winery in Armsheim that was already more than 200 years old, bringing it to renewed prosperity. Since then the estate has remained in the family's possession, and it is now run by Johann Zaun, who represents the fifth generation to manage the business and the sixth generation of winemakers and farmers in Armsheim. The estate cultivates grapes and, for roughly the past decade, hazelnuts, all on its own land in Armsheim. Its vineyards benefit from the varied soils and the warm, dry microclimate of Rheinhessen, which give the grapes aromatic intensity and substance. Johann Zaun trained as a winemaker, agricultural manager, and winemaking master between 1985 and 1992, took over the parental estate in October 2001, and has since more than doubled its cultivated area. He farms sustainably with an eye to the next generation while remaining open to new approaches. The winery's signature innovation is Traubensecco, a sparkling grape beverage. In 1996 Johann Zaun and Heinfred Weber produced the first Traubensecco in Germany, creating a category that had not existed before and that has since become well established. The product is made from 100 percent juice with no added sugar, never fermented, and filled using cold sterile bottling to preserve the natural flavor of the grape; it is labeled at 0.0 percent alcohol by volume and sold in 0.75-liter bottles in two varieties, "Santé Blanc" and "Santé Rouge." The estate recommends serving it ice-cold on hot summer days. Hazelnuts are the estate's newest business line. The entire harvest stays on the farm and is processed directly there into oil, muesli, and roasted nuts, with cracking always done fresh. Alongside wine and Traubensecco, the hazelnut products form one of the family's three specialties. The operation is currently run by Johann and Debora Zaun, with their children David, Esther, and Christine also on the farm. As a private, family-owned business, Weingut Johann Zaun combines traditional winemaking with agricultural diversification and a pioneering product that has left a lasting mark on the German beverage market.
History
The Zaun family's winemaking history reaches back to around 1600, when the family already practiced the winemaker's craft in Udenheim. In 1882, Philipp Peter Zaun IV took over a winery in Armsheim that was already more than 200 years old and brought it to new prosperity. Since that time the estate has remained in the possession of the Zaun family, making it a long-standing family business in the Rheinhessen region. Johann Zaun grew up on the parental farm in Armsheim and completed his training as a winemaker, agricultural manager, and winemaking master between 1985 and 1992. In 1996, he and Heinfred Weber produced the first Traubensecco in Germany, a sparkling grape beverage category that had not existed before and that has since become a fixture in the market. This innovation marked the estate as a pioneer in the German beverage landscape. In October 2001, Johann Zaun took over the parental estate, which he has managed since then, representing the fifth generation to run the business and the sixth generation of winemakers and farmers in Armsheim. Under his management, the cultivated area has more than doubled. He farms sustainably and with a view to the next generation, while also being prepared to break new ground. About ten years ago, the estate added hazelnut cultivation as a second pillar. The entire hazelnut harvest remains on the farm and is processed directly there into oil, muesli, and roasted nuts, with cracking always done fresh. Today the farm is run by Johann and Debora Zaun, with their children David, Esther, and Christine also present on the farm. The winery's three specialties — wine, Traubensecco, and hazelnuts — all come from its own cultivation in Armsheim, reflecting a diversified family operation rooted in Rheinhessen's varied soils and warm, dry microclimate.
- 2001
Johann Zaun takes over the parental estate in October and later more than doubles the cultivated area.
- 1996
Johann Zaun and Heinfred Weber produce the first Traubensecco in Germany.
- 1882
Philipp Peter Zaun IV takes over a winery in Armsheim that is over 200 years old and brings it to new prosperity.
- 1600
The Zaun family is already practicing the winemaker's craft in Udenheim.
Hazelnut cultivation is added as a second business pillar about ten years ago.
Products and positioning
Traditional family winery with a pioneering spirit, combining estate-grown wine, Germany's first Traubensecco, and estate-processed hazelnuts.
Traubensecco "Santé Blanc"
Sparkling grape beverage made from 100% juice, no added sugar, never fermented, 0.0% alcohol, 0.75 l bottle.
Traubensecco "Santé Rouge"
Sparkling grape beverage made from 100% juice, no added sugar, never fermented, 0.0% alcohol, 0.75 l bottle.
Estate wines
Wines from the estate's own vineyards in Armsheim, Rheinhessen.
Hazelnut products
Estate-grown hazelnuts processed on the farm into oil, muesli, and roasted nuts.
Sources3 sources
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