Weinbau und Heuriger Der Stadlmann
A Viennese family wine estate and Heuriger in Liesing that sells estate-bottled wines, frizzante and grape juice direct from the farm.
Last updated September 27, 2026
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Overview
Weinbau und Heuriger Der Stadlmann is a small Viennese wine-growing estate and Heuriger (a traditional Austrian tavern licensed to serve its own wine) based at Maurer Lange Gasse 30 in the 23rd district of Vienna, Liesing. The operation combines viticulture — the cultivation of grapes in the Thermenregion wine-growing area south of Vienna — with a farm-gate bottle shop and a tavern where guests can drink the estate's own wines. Its public identity is built around the slogan "echt. meisterlich. begeisternd." (genuine, masterful, inspiring), and its website is presented under the name "Der Stadlmann – Weinbau & Flaschenweinverkauf" (Der Stadlmann – Viticulture & Bottled Wine Sales). The estate's core commercial activity is the direct sale of its own bottled wines. According to its official website, bottles are sold "ab Hof" (from the farm) every Saturday from 10:00 to 18:00, and on the first Saturday of each month visitors can taste the "wine of the month." The range is deliberately compact and traditional: white wines described as showing fresh fruit, clear structure and lively acidity; red wines combining elegance, structure and aromatic depth; a finely sparkling Frizzante cuvée; and a natural, alcohol-free grape juice. A distinctive feature of the house is its packaging: the estate-bottled wines are filled into 1-litre reusable glass bottles and marketed as top-quality products at moderate prices. The grapes come from the estate's own vineyards in the Thermenregion, which the website describes as being intensively tended, with careful processing in the cellar. This places Der Stadlmann within the long Viennese tradition of Heurigen — wine taverns that historically grew out of the city's suburban vineyards and that are legally tied to serving their own produce. The combination of a working vineyard, a Saturday farm shop and a Heuriger makes the business both an agricultural producer and a hospitality venue. As a small, locally focused family operation, Der Stadlmann does not publish corporate ownership, group structure or stock-market information; it is best understood as an independent, owner-operated Viennese wine estate. Its market is essentially local: residents of Vienna and visitors to the Liesing/Mauer area who buy wine at the cellar door or come to the Heuriger. The website is maintained under the name Julia Stadlmann, indicating family involvement in the running of the business. Because the enterprise is small and privately held, detailed founding dates, ownership records and financial data are not publicly documented in the available sources.
History
Weinbau und Heuriger Der Stadlmann belongs to the Viennese tradition of the Heuriger — a wine tavern that grew out of the vineyards on the edges of Vienna and is legally entitled to serve the wine it produces itself. The estate is located at Maurer Lange Gasse 30 in Vienna's 23rd district, Liesing, in the Mauer area, a part of the city long associated with wine growing. Its vineyards lie in the Thermenregion, the wine-growing area south of Vienna. The business combines two activities that historically went together in and around Vienna: viticulture and hospitality. Grapes are grown in the estate's own vineyards and processed in its cellar; the resulting wines are then sold both as bottled wine and by the glass in the Heuriger. The official website presents the operation under the name "Der Stadlmann – Weinbau & Flaschenweinverkauf" and describes its guiding idea with the slogan "echt. meisterlich. begeisternd." A central element of the estate's commercial model is direct farm-gate sales. Bottled wines are offered "ab Hof" every Saturday from 10:00 to 18:00, and on the first Saturday of each month the estate invites guests to taste its "wine of the month." The product range is traditional and compact: white wines with fresh fruit, clear structure and lively acidity; red wines combining elegance, structure and aromatic depth; a finely sparkling Frizzante cuvée; and a natural, alcohol-free grape juice. The estate-bottled wines are filled into 1-litre reusable glass bottles and positioned as high-quality products at moderate prices, a format that emphasizes everyday consumption and sustainability. The website is maintained under the name Julia Stadlmann, indicating that the business is family-run. As a small, privately held Viennese wine estate and tavern, Der Stadlmann does not publish corporate ownership, group affiliations or financial information, and detailed founding dates are not documented in the available sources. Its identity is local: a neighbourhood wine producer and Heuriger serving Vienna's Liesing district and the surrounding area.
Products and positioning
Small, family-run Viennese wine estate and Heuriger offering estate-bottled wines at moderate prices, sold directly from the farm in reusable 1-litre bottles.
White wines
Fresh fruit, clear structure and lively acidity.
Red wines
Elegance, structure and aromatic depth; powerful yet harmonious.
Frizzante
Finely sparkling cuvée with light freshness and harmonious fruit.
Grape juice
Natural, alcohol-free juice with fine acidity, mild sweetness and clear fruitiness.
Estate-bottled wines in 1-litre reusable glass bottles
Top-quality bottled wines at moderate prices, filled in 1-litre reusable glass bottles.
Sources2 sources
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