Weekend Weekly

Weekend Weekly (新假期 / 新假期週刊) is a Hong Kong leisure and lifestyle media brand published by New Media Group, a publishing arm of Emperor Group. First launched in September 1999, it built its reputation as a weekly magazine guiding Hong Kong readers on where to eat, travel, shop and spend their weekends. Its editorial focus spans food and restaurant reviews, travel guides (including mainland China and overseas destinations), shopping and discount news, entertainment, and local events and attractions. Like many Hong Kong print titles, Weekend Weekly adapted to the shift toward digital consumption. Its online platform, weekendhk.com, now functions as a continuously updated lifestyle portal, publishing articles on restaurant openings, mall parking promotions, concert and event schedules, product launches and seasonal deals. The site organizes content into sections such as Food & Drink (飲食), Shopping Offers (購物優惠), Hong Kong Attractions (香港好去處), Shenzhen (深圳) and Macau (澳門), reflecting the cross-border leisure habits of its Hong Kong audience. In October 2016, Weekend Weekly was merged into a combined publication with sister titles Oriental Sunday (東方新地), New Monday (新Monday) and more, a consolidation reported to have involved over a hundred staff redundancies across the group. The brand nonetheless continued as a recognizable lifestyle media name in Hong Kong, sustained by its digital presence under New Media Group and Emperor Group.

Weekend Weekly was launched in September 1999 as a Hong Kong leisure weekly, published by New Media Group under Emperor Group. It positioned itself as a practical guide to leisure, covering restaurants, travel destinations, shopping and entertainment for a mass Hong Kong readership. Over the 2000s and 2010s the title became one of the better-known lifestyle weeklies in the city, alongside sister publications such as Oriental Sunday, New Monday and more. Its travel and food coverage in particular catered to Hong Kong readers' growing interest in short trips to mainland China, Macau and overseas destinations. A major turning point came on 13 October 2016, when Weekend Weekly, Oriental Sunday, New Monday and more were merged into a single combined publication. Reports at the time indicated the group cut over a hundred staff positions as part of the consolidation, reflecting the broader pressures on Hong Kong's print magazine market. Following the merger, the Weekend Weekly brand increasingly lived online. The weekendhk.com portal became the main vehicle for its content, publishing frequent updates on restaurant openings, shopping discounts, mall parking promotions, concerts and local events. Its editorial scope expanded to include cross-border guides such as Shenzhen and Macau features, matching the leisure patterns of its Hong Kong audience. The brand remains active as a digital lifestyle media property under New Media Group and Emperor Group.

• 2016

  On 13 October, Weekend Weekly, Oriental Sunday, New Monday and more were merged into one combined publication; reports cited over a hundred redundancies.

• 1999

  Weekend Weekly launched in September as a Hong Kong leisure weekly.

Mass-market Hong Kong leisure and lifestyle guide for dining, travel, shopping and weekend activities.

• Weekend Weekly magazine

  Hong Kong leisure and lifestyle weekly covering food, travel, shopping and events.

• weekendhk.com

  Digital lifestyle portal with sections for food, shopping offers, Hong Kong attractions, Shenzhen and Macau.

1. 1新假期周刊 | 首頁weekendhk.com
2. 2Weekend Weekly (Wikidata)wikidata.org
3. 3新假期 (維基百科)zh.wikipedia.org