Wedomé

Wedomé (味多美), formally Beijing Wedomé Food Co., Ltd. (北京味多美食品有限责任公司), is a Chinese bakery chain headquartered in Beijing. According to its official website, the brand was founded in 1996 and describes itself as a well-known domestic bakery chain brand, primarily selling mid-to-high-end cakes, bread, coffee, Chinese and Western pastries, mooncakes and zongzi. Its online storefront emphasizes that its cakes use 100% animal cream, a quality signal in the Chinese bakery market where vegetable-cream products are common at lower price points. The company operates a chain of retail bakery stores, with Beijing as its core market and a presence in Shanghai. Its website offers nationwide and same-city delivery, a membership center with points-for-gifts, corporate services, and ordering via hotline, WeChat mini-program and mobile app. The site lists a customer service hotline (4001-170-170) and store-locator functions, indicating a multi-channel retail model combining physical stores with e-commerce and delivery. Wedomé positions itself as a leader in China's baking industry, emphasizing quality service and healthy, delicious products. Beyond individual consumers, it serves corporate clients with employee welfare, party and celebration catering, business event customization and customer relationship maintenance solutions. The company states it is expanding rapidly nationwide, aiming to adapt its products to regional tastes while bringing its baking creativity to more consumers across China. The brand's official site copyright notice covers 2005–2022, and its ICP filing (京ICP备14006433号-1) confirms its Beijing registration. Wikidata describes it simply as a bakery chain based in Beijing, and Chinese Wikipedia identifies it as a bakery headquartered in Beijing dealing in various baked products. The company remains privately held and active.

Wedomé was founded in 1996, according to its official corporate services page, making it one of the earlier modern bakery chains in Beijing. The brand grew around the Chinese capital, building a network of retail bakery stores that sell cakes, bread, coffee, Chinese and Western pastries, mooncakes and zongzi. Its official website copyright notice spans 2005 to 2022, and its ICP filing (京ICP备14006433号-1) reflects its Beijing registration. Over the decades, the company expanded its product range and channels. It developed an online ordering platform with nationwide and same-city delivery, a membership center with points-for-gifts, and ordering via hotline, WeChat mini-program and mobile app. It also built corporate services for employee welfare, celebrations, business events and customer relationship management, serving many well-known enterprise clients. By the late 2010s, Wedomé operated stores in Beijing and Shanghai and described itself as expanding rapidly nationwide. A 2019 website notice about National Day delivery adjustments shows its reliance on express delivery for pastry orders. The brand has continued to emphasize animal cream in its cakes, positioning itself in the mid-to-high-end segment of China's bakery market. It remains a privately held company headquartered in Beijing.

• 2022

  End of the copyright period shown on the official website.

• 2019

  Website announces National Day delivery adjustments for September 24 to October 3.

• 2005

  Start of the copyright period shown on the official website.

• 1996

  Wedomé is founded, according to its official website.

Mid-to-high-end bakery chain emphasizing animal cream and quality ingredients; leader in China's baking industry.

• Cakes

  Mid-to-high-end cakes, with the website emphasizing 100% animal cream.

• Bread

  Various breads including croissants.

• Coffee

  Coffee offered alongside bakery products.

• Chinese and Western pastries

  Pastries including Portuguese egg tarts.

• Mooncakes

  Seasonal mooncakes.

• Zongzi

  Seasonal zongzi.

1. 1味多美官网首页wdmcake.cn
2. 2味多美官网 - 了解味多美wdmcake.cn
3. 3味多美官网 - 企业服务wdmcake.cn
4. 4Wikidata - Wedoméwikidata.org
5. 5维基百科 - 味多美zh.wikipedia.org