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Webzen

South Korean game developer and publisher known for the MU series.

Last updated August 31, 2026

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Overview

Webzen is a South Korean game developer and publisher founded in 2000, known for the MMORPG MU Online. The company also developed titles like MU Origin and operates games globally.

History

Webzen was established in South Korea in 2000 as an online-game company. Its development and publishing activities came to be associated especially with MMORPGs and other persistent multiplayer services. The company's most prominent intellectual property is MU Online, a fantasy MMORPG that became the foundation of Webzen's public identity and was later extended through additional content and related titles. Webzen's operating model reflects the structure of free-to-play online games. Players can access supported games without an upfront retail purchase, while optional virtual goods are sold through microtransactions. WCoins function as Webzen's virtual currency and can be purchased with real money for use in acquiring in-game items or services. This approach allows the company to maintain games as continuing online services rather than treating them solely as completed software products. Corporate integration with NHN Games was an important stage in Webzen's development. NHN Games took over Webzen's management in September 2008. The companies later merged on July 7, 2010, and NHN Games was dissolved through the merger. The transaction connected Webzen with a larger online-game operating structure while leaving Webzen as the continuing corporate name represented in the subsequent history. On January 26, 2011, Webzen acquired Ymir Games. The transaction gave Webzen ownership of Metin2, adding another established online title to its portfolio and strengthening the company's international publishing and licensing position. Webzen's catalogue during this period included MU Online content and expansions, Archlord 2, C9, Arctic Combat, and other online games. International service operations and competitive events became visible parts of Webzen's market strategy. C9 global service began on July 1, 2012. In connection with the game, Webzen announced world championship activities for C9 and Arctic Combat, using organized competition to build engagement among players in different regions. The finals took place at the G-Star 2012 exhibition on November 10, 2012. Arctic Combat global service began on December 6, 2012, and was also offered through Steam. That Steam service was later shut down on September 2, 2013. Webzen's portfolio continued to be associated with the MU franchise, including MU Legend, while the company also acted as a publisher or licensor for games produced through other development relationships. The resulting business combines proprietary development, third-party publishing, licensing, and international service operation. This gives Webzen a position between a traditional game studio and a platform-oriented online publisher. The available reference material identifies Webzen as an active, publicly listed South Korean company operating globally. It does not provide enough verified information to document a complete current leadership list, its present board structure, or a detailed account of all current subsidiaries. It also does not establish a reliable source-backed financial history suitable for inclusion in this dossier.

  • 2013

    Arctic Combat Steam service ends

    [1]

    The Steam service for Arctic Combat was discontinued on September 2, 2013.

  • 2012

    C9 enters global service

    [1]

    Global service for Continent of the Ninth began on July 1, 2012.

  • 2012

    Arctic Combat enters global service

    [1]

    Arctic Combat launched global service on December 6, 2012, including a Steam service.

  • 2011

    Acquisition of Ymir Games

    [1]

    Webzen acquired Ymir Games on January 26, 2011, obtaining ownership of Metin2.

  • 2010

    Merger with NHN Games

    [1]

    Webzen merged with NHN Games on July 7, 2010, and NHN Games was dissolved through the merger.

  • 2008

    NHN Games assumes management

    [1]

    NHN Games took over management of Webzen in September 2008.

  • 2000

    Webzen founded

    [1]

    Webzen was established in South Korea as an online video-game company.

Products and positioning

Online-game specialist with a strong emphasis on MMORPG development, publishing, licensing, and long-running free-to-play services.

  • MMORPG

    MU Online

    MU Online is Webzen's signature fantasy MMORPG and the best-known property associated with the company. It is operated as a persistent online service and uses a free-to-play model supported by optional purchases of virtual goods. Webzen has developed the franchise through expansions and later related releases, making it the central reference point for the company's MMORPG-focused identity.

  • MMORPG

    MU Legend

    MU Legend is a later title in the MU franchise. It extends Webzen's established fantasy online-game brand into another generation of multiplayer role-playing service, carrying forward the franchise's emphasis on persistent progression, online communities, and monetized digital content.

  • MMORPG

    Metin2

    Metin2 is an online role-playing game that became part of Webzen's portfolio through the January 2011 acquisition of Ymir Games. Its addition broadened Webzen's ownership and publishing footprint beyond the MU franchise and contributed to the company's international online-game business.

  • Online action role-playing game · 2012

    Continent of the Ninth (C9)

    Continent of the Ninth, commonly abbreviated C9, is an online action role-playing title published and serviced by Webzen. Its global service began in 2012. Webzen promoted the game through international competitive events, including a world championship whose finals were held during G-Star 2012.

  • Online multiplayer shooter · 2012

    Arctic Combat

    Arctic Combat was an online multiplayer combat game supported by Webzen's global publishing and service operations. Global service began in December 2012, and the title was distributed through Steam. Webzen also included Arctic Combat in its international championship program, although its Steam service was discontinued in September 2013.

  • MMORPG

    Archlord 2

    Archlord 2 is an MMORPG included among Webzen's online-game offerings. It represents the company's broader portfolio strategy of supporting multiple fantasy and persistent-world properties rather than relying exclusively on the MU franchise.

Marketing campaigns

  • 2012C9 and Arctic Combat World Championship

    Global

    Webzen organized international competitive events for players of C9 and Arctic Combat. The program positioned esports-style competition and player skill as promotional extensions of its online services.

    Outcome. The finals were held at the G-Star 2012 exhibition on November 10, 2012.

Brand decisions

  • 2012

    Launch C9 global serviceProduct launch

    Background

    Webzen was extending its online-game portfolio to international audiences.

    Action taken

    Global service for C9 began on July 1, 2012.

    Aftermath

    Webzen incorporated C9 into an international championship program.

  • 2012

    Launch Arctic Combat global serviceProduct launch

    Background

    Webzen pursued a global service and distribution strategy for online multiplayer games.

    Action taken

    Arctic Combat global service launched on December 6, 2012, including Steam distribution.

    Aftermath

    The Steam service ended on September 2, 2013.

  • 2011

    Acquire Ymir GamesM&A

    Background

    Webzen sought to expand its portfolio of online games and international publishing assets.

    Action taken

    Webzen acquired Ymir Games on January 26, 2011.

    Aftermath

    The company became the owner of Metin2.

  • 2010

    Merge with NHN GamesM&A

    Background

    NHN Games had managed Webzen since 2008, creating an established basis for corporate consolidation.

    Action taken

    Webzen merged with NHN Games on July 7, 2010, with NHN Games dissolved through the transaction.

    Aftermath

    Webzen continued as the identified corporate brand and expanded its role as an online-game developer and publisher.

  • 2008

    Accept NHN Games managementStrategy

    Background

    Webzen was operating in the online-game sector and entered a period of closer corporate integration with NHN Games.

    Action taken

    NHN Games took over management of Webzen in September 2008.

    Aftermath

    The relationship later culminated in a 2010 merger between the companies.

Sources2 sources

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