Webkinz
A brand of plush toys and online virtual pet game by Ganz.
Last updated August 25, 2026
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Overview
Webkinz is a toy brand launched by Ganz in 2005, combining physical plush toys with an online virtual pet world. Each toy comes with a unique code to adopt a virtual pet on Webkinz.com and play games. The brand became a phenomenon in the mid-2000s, popular among children.
Products and positioning
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