Webex CPaaS Solutions

Webex CPaaS Solutions is the name used for the cloud communications business formerly known as IMImobile. The business provides communications software and services intended to help organizations manage customer interactions across messaging, voice, networks, and related digital channels. Its offerings are designed for business-critical communications that need to operate at scale, including customer engagement, appointment communications, application-to-person messaging, and text-based interaction services. The business was established in 2000 as IMImobile. It expanded through acquisitions that broadened its geographic coverage and technical capabilities. In 2010, it acquired WIN PLC, which was listed on the AIM market. IMImobile itself was admitted to the London Stock Exchange AIM market on 27 June 2014. Subsequent acquisitions added business messaging, multimedia messaging, intelligent-network and application-to-person messaging capabilities, healthcare communications, mobile engagement, and business text engagement. Among the acquired businesses were Textlocal, a UK messaging provider serving small and medium-sized businesses; Archer Digital in South Africa; Infracast, which supplied application-to-person messaging services to banks and telecommunications operators in the United Kingdom and Germany; Sumotext in the United States; Healthcare Communications in the United Kingdom; Impact Mobile in Canada; and 3Cinteractive in the United States. Several acquired operations were later rebranded within the IMImobile organization, including Archer Digital as IMImobile South Africa and Infracast as IMImobile Intelligent Networks. Cisco Systems announced in December 2020 that it intended to acquire IMImobile PLC for approximately $730 million. The transaction was completed in February 2021, after which IMImobile was renamed Webex CPaaS Solutions. The acquisition brought the CPaaS business into Cisco's broader collaboration and Webex portfolio. In that context, Webex CPaaS Solutions represents the programmable communications and customer-interaction capabilities that complement Cisco's collaboration products and enterprise communications infrastructure. The available reference material does not provide a separate current corporate headquarters, standalone website, current executive roster, financial reporting profile, or detailed product-level branding after the Cisco acquisition. Accordingly, those fields are left unspecified rather than inferred from Cisco's broader corporate information.

IMImobile was established in 2000 as a cloud communications software and services business. Its development centered on enabling organizations to manage communications with customers through programmable and digitally delivered channels. Over time, the company expanded both organically and through acquisitions, building capabilities in business messaging, multimedia messaging, application-to-person communications, mobile engagement, healthcare communications, and intelligent networks. A significant early expansion occurred in 2010, when IMImobile acquired WIN PLC, an AIM-listed business. IMImobile later became publicly traded itself, joining the London Stock Exchange AIM market on 27 June 2014. Its public-market period coincided with a series of acquisitions intended to increase its product breadth and geographic reach. In October 2014, IMImobile acquired Textlocal, a UK business messaging company serving small and medium-sized businesses. In September 2015, it acquired Archer Digital, a South African provider of multimedia messaging. Archer Digital was subsequently rebranded as IMImobile South Africa. In March 2017, IMImobile acquired Infracast, a provider of application-to-person messaging for banks and telecommunications operators in the United Kingdom and Germany. Infracast was later rebranded as IMImobile Intelligent Networks. The company continued its acquisition program in late 2017. Sumotext, a US text-messaging business, was acquired in November, while Healthcare Communications was acquired in December. Healthcare Communications added services focused on appointment management and patient-experience communications in the United Kingdom. In July 2018, IMImobile acquired Impact Mobile, a Canadian business. In August 2019, it acquired 3Cinteractive, a US business associated with business-to-business text engagement and rich communications services. Cisco Systems announced in December 2020 that it intended to acquire IMImobile PLC for approximately $730 million. The transaction was completed in February 2021. After completion, IMImobile was renamed Webex CPaaS Solutions and became part of Cisco's Webex-related communications portfolio. The change reflected a shift from an independently listed communications company to a Cisco-owned business operating within a larger enterprise collaboration ecosystem. Webex CPaaS Solutions therefore represents the continuation of IMImobile's communications-platform and customer-engagement activities under Cisco ownership. The reference material identifies the business's general service scope and acquisition history but does not establish a separately disclosed headquarters, current standalone leadership team, standalone financial statements, or a detailed catalog of post-acquisition product names.

1. 2021Cisco completes acquisition

   Cisco completed the acquisition in February 2021, and IMImobile was renamed Webex CPaaS Solutions.

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2. 2020Cisco announces acquisition agreement

   Cisco announced its intention to acquire IMImobile PLC in a transaction valued at approximately $730 million.

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3. 20193Cinteractive acquisition

   IMImobile acquired 3Cinteractive, a US business associated with business-to-business text engagement and rich communications services.

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4. 2018Impact Mobile acquisition

   IMImobile acquired Canadian business Impact Mobile.

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5. 2017Infracast acquisition

   IMImobile acquired Infracast, which provided application-to-person messaging to banks and telecommunications operators in the United Kingdom and Germany. The business was later rebranded as IMImobile Intelligent Networks.

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6. 2017Expansion into text messaging and healthcare communications

   IMImobile acquired Sumotext in November and Healthcare Communications in December, adding US text-messaging and UK healthcare appointment and patient-experience capabilities.

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7. 2015Archer Digital acquisition

   IMImobile acquired South African multimedia messaging provider Archer Digital, later rebranding it as IMImobile South Africa.

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8. 2014Admission to the AIM market

   IMImobile was admitted to the AIM market of the London Stock Exchange on 27 June 2014.

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9. 2014Textlocal acquisition

   IMImobile acquired Textlocal, a UK business messaging provider serving small and medium-sized businesses.

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10. 2010Acquisition of WIN PLC

    IMImobile acquired WIN PLC, an AIM-listed company.

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11. 2000IMImobile established

    IMImobile was established as a cloud communications software and services business.

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Enterprise-focused cloud communications and CPaaS provider supporting scalable, business-critical customer interactions across messaging, engagement, healthcare, and network communications.

• CPaaS servicesCommunications platform as a service

  Cloud-based programmable communications capabilities that allow organizations to embed messaging and other customer-interaction functions into business processes and applications. The reference material describes the business at a portfolio level rather than identifying a single separately branded product.

• Business messagingMessaging

  Messaging services for organizations, including business-to-business and small-business use cases. The capability base was expanded through the Textlocal, Sumotext, and other acquisitions and forms part of the company's broader customer-engagement offering.

• Application-to-person messagingEnterprise messaging

  Automated messages sent by organizations to customers or users, with use cases identified in the reference material for banks and telecommunications operators in the United Kingdom and Germany. This capability was associated with the acquired Infracast business.

• Healthcare communicationsHealthcare communications2017

  Communications services for healthcare organizations, including appointment management and patient-experience communications in the United Kingdom. These capabilities entered the portfolio through the acquisition of Healthcare Communications in 2017.

• Intelligent network servicesTelecommunications network services2017

  Network-oriented communications services associated with the former Infracast operation, including messaging infrastructure used by financial institutions and telecommunications operators. Infracast was subsequently rebranded as IMImobile Intelligent Networks.

• 2020Cisco agrees to acquire IMImobileM&A

  IMImobile had built a broad cloud communications and customer-interaction portfolio through its own operations and a series of acquisitions. Cisco sought to add these capabilities to its collaboration and Webex ecosystem.

  What changed. Cisco announced an agreement to acquire IMImobile PLC for approximately $730 million.

  Aftermath. The transaction was completed in February 2021, after which IMImobile was renamed Webex CPaaS Solutions.

  Announced transaction value. $730 million (December 2020 announcement)

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• 2021IMImobile acquisition completed and business renamed Webex CPaaS Solutions

  Cisco completed its acquisition of IMImobile in February 2021. Following completion, the business adopted the Webex CPaaS Solutions name.

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• 2020Cisco announces intended acquisition of IMImobile

  Cisco Systems announced an agreement to acquire IMImobile PLC in a transaction valued at approximately $730 million. The proposed acquisition was intended to add cloud communications and customer-interaction capabilities to Cisco's collaboration portfolio.

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1. Webex CPaaS Solutions