Wealthify

Wealthify is a UK financial-services platform focused on making investing and saving more accessible and straightforward. The company says it was founded in May 2014 and launched its service in 2016. Its stated approach combines financial expertise and technology, aiming to simplify money management and reduce the jargon around investing. Wealthify says it was authorised by the Financial Conduct Authority in October 2015 and is backed by Aviva. The platform offers managed investment products for different needs and time horizons. Customers choose an investment style ranging from Cautious to Adventurous, as well as an Original or Ethical theme; Wealthify says its investment team then manages the investments. Its offerings include a Stocks and Shares ISA, a Managed Personal Pension and a Junior Stocks and Shares ISA. The company also describes options for short-term saving goals. Product terms, tax treatment and investment risks depend on the relevant account and the customer’s circumstances; Wealthify warns that invested capital is at risk. Wealthify presents its service as suitable for people who want investment management without needing to be stock-market experts. It highlights investment updates from its experts and UK-based customer support. The supplied information describes a UK-focused service, but does not establish the company’s headquarters, detailed ownership structure, named executives, or a complete account of its operating markets.

Wealthify says it was founded in May 2014 with a mission to make investing accessible to everyone. It describes its approach as combining financial know-how and technical expertise to make investing and saving easier to understand and more affordable. The company also says it seeks to reduce the jargon and complexity associated with investing and money management. The company’s published timeline records two early milestones: it was authorised by the Financial Conduct Authority in October 2015, and it launched in 2016. The supplied account does not provide further detail on the founders, the circumstances of its authorisation, or the precise date of launch. Wealthify’s current product information describes managed investment accounts for adults and children, alongside pension provision. Customers select an investment style, from Cautious to Adventurous, and an Original or Ethical theme; the company says its investment experts manage the resulting portfolio. The named account types include a Stocks and Shares ISA, a Managed Personal Pension and a Junior Stocks and Shares ISA. The homepage also presents options for short-term saving goals. Wealthify says it is backed by Aviva and regulated by the Financial Conduct Authority. The available evidence does not explain the legal or corporate details of that backing, identify current executives, or establish a headquarters. Its website describes UK-based customer support and UK tax-related account features. Wealthify cautions that investment capital is at risk and that tax treatment depends on individual circumstances and may change.

• 2016

  Service launch

• 2015

  FCA authorisation

• 2014

  Wealthify founded

A UK-based platform that aims to make investing and saving simple, accessible and transparent, with experts managing customers’ investments.

• Stocks and Shares ISA

  An investment account for which Wealthify describes annual contribution limits and the applicable tax treatment; withdrawals are available at any time without penalty according to the homepage.

• Managed Personal Pension

  A pension offering that Wealthify says can combine previous pensions into one account and includes a government top-up on further contributions.

• Junior Stocks and Shares ISA

  An investment account for children; Wealthify says family and friends can contribute and that another Junior ISA or Child Trust Fund can be transferred in.

1. 1Managed Plans for Investing, ISAs & Pensions | Wealthify.comwealthify.com
2. 2About Us | Investing With Confidence | Wealthify.comwealthify.com
3. 3SimplyBiz teams up with Aviva fintech subsidiary | International Adviserinternational-adviser.com