Wise Company

The Wise Company (stylized The Wise Co., also known as The Wise Store) was a department store based in Long Beach, California. Its origins trace to 1894, when founder W. H. "Herb" Wise opened a grocery store at Cherry Avenue and Third Street. In 1902 he opened "The Cash Store" grocery at Pine and First Street, and the business gradually expanded into dry goods, linens, and furniture. In 1925 Wise purchased The Wall Company department store, renamed the business The Wise Company, and opened a new 57,000-square-foot store at 113–123 Broadway. A larger Art Deco building at 216 Pine Avenue opened in 1929, adding 135,000 square feet of floor area. Wise retired and closed the store in 1934. The building later housed other retailers, including Montgomery Ward, but remained largely vacant for decades and was seen as a blight on downtown Long Beach. It still stands today, refaced with glass and steel.

The Wise Company began in 1894 when W. H. "Herb" Wise opened a grocery store at Cherry Avenue and Third Street in Long Beach, California. In 1902 he opened "The Cash Store" grocery at Pine and First Street, offering the first grocery delivery by motor vehicle in Southern California. The store expanded into dry goods, linens, and furniture, and moved to larger locations in 1906 and 1911. In 1925 Wise bought The Wall Company department store, renamed the business The Wise Company, and opened a new 57,000-square-foot store at 113–123 Broadway. In 1929 a larger Art Deco building at 216 Pine Avenue opened, adding 135,000 square feet. Wise retired and closed the store in 1934. The building was mostly vacant for decades, though Montgomery Ward operated in part of it until 1958. Various attempts to revive the building failed, and it was considered a blight on downtown Long Beach. The building still exists, refaced with glass and steel.

• 1958

  Montgomery Ward closes its store in the eastern portion of the building.

• 1934

  Wise closes the store and retires.

• 1929

  Opens new Art Deco building at 216 Pine Avenue.

• 1925

  Buys The Wall Company department store, renames to The Wise Company, opens new store at 113–123 Broadway.

• 1911

  Moves to Broadway west of Pine.

• 1906

  Moves to 333 Pine between Third and Fourth.

• 1902

  Opens "The Cash Store" grocery at Pine and First Street.

• 1894

  W. H. Wise opens a grocery store at Cherry Avenue and Third Street in Long Beach.

A local department store serving Long Beach, California, in the early 20th century.

Product categories. groceries · dry goods · linens · furniture

• 2020

  We Company directors sue SoftBank over tender offer commitment

  Two We Company directors, acting in the name of its special committee, sued SoftBank Group on April 7, alleging that it breached its commitment to make a tender offer. SoftBank disputed the allegations and said it would contest them in court.

  Source

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