We-be Lab Inc.
A Kyoto-based research institute and consultancy that scientifically studies and improves human well-being.
Last updated September 29, 2026
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Overview
We-be Lab Inc. (株式会社We-be Lab) is a Japanese company based in Kyoto that describes itself as a research institute dedicated to improving human well-being. The company's name encodes its mission: "We-be" stands for well-being, and "Lab" for laboratory, while also suggesting the phrase "We be your laboratory" — a promise to work alongside people who are struggling with well-being and need help finding solutions. Its stated mission is to use the power of research to create and support high well-being lives for people around the world, and its vision is to become a laboratory that co-searches for solutions with those who need assistance. The company organizes its work around two main pillars: a laboratory function that conducts research activities to improve well-being, and a consultant function that provides advice and optimal content or solutions to people seeking to improve their well-being. Its guiding policy emphasizes being scientifically grounded, not neglecting education, analyzing current conditions and data, being need-based, fostering sympathy through tools that deepen understanding, and spreading the knowledge gained through research. We-be Lab develops and offers assessment tools and content related to well-being and quality of life. Its trademarked instruments include ICR-EC®, an assessment tool for understanding educational needs in infancy and early childhood; SRQOL-22®, a scale for measuring quality of life in children's school life; and S-QWL®, a scale for grasping quality of life in the workplace. It has also released a mobile application called CRAYON BOOK on the App Store. The company maintains a mascot robot named "We-be Robo" (ウィービーロボ), sometimes called "We-be," which is depicted wearing a bow tie given by its developer and is said to keep thinking about what human well-being means. According to its official news timeline, the company's website opened in June 2024 and it celebrated its first anniversary in June 2025 and its second anniversary in June 2026. It has declared participation in the SECURITY ACTION two-star program, made a "Health Management Declaration" (健康事業所宣言) in Kyoto, and had a manufacturing subsidy application accepted under the 22nd round of the Monozukuri Subsidy. It also operates an official Instagram account, @webelab_gohan, which shares glimpses of daily office meals. The company is small and privately held, with no public listing or disclosed parent company.
History
We-be Lab Inc. was established in Kyoto, Japan, with the stated purpose of improving human well-being through research. The company's official news timeline indicates that its website opened on June 12, 2024, and that it celebrated its first anniversary on June 12, 2025, and its second anniversary on June 12, 2026. This suggests the company was founded around June 2024, though the exact founding date is not explicitly stated in the available evidence. From its inception, We-be Lab has positioned itself as a research institute rather than a conventional company. Its name reflects two ideas: "We-be" for well-being and "Lab" for laboratory, and also the phrase "We be your laboratory," expressing a commitment to co-searching for solutions with people who need help. The company's mission is to use the power of research to create and support high well-being lives for people worldwide, and its vision is to be a laboratory that works alongside those seeking to improve their well-being. The company's activities are divided into a laboratory function, which conducts research to improve well-being, and a consultant function, which provides advice and optimal content or solutions. Its policy emphasizes scientific grounding, education, analysis of current conditions and data, need-based approaches, sympathy through tools, and spreading knowledge gained from research. We-be Lab has developed several assessment tools and content offerings. It announced trademark registrations for ICR-EC®, an assessment tool for understanding educational needs in infancy and early childhood; SRQOL-22®, a scale for measuring quality of life in children's school life; and S-QWL®, a scale for grasping quality of life in the workplace. These registrations were announced on July 24, 2026. The company also released a mobile application called CRAYON BOOK on the App Store on June 30, 2026. In terms of recognition and compliance, We-be Lab declared participation in the SECURITY ACTION two-star program on July 24, 2025, and made a "Health Management Declaration" (健康事業所宣言) in Kyoto on June 28, 2026. Its application for the 22nd round of the Monozukuri Subsidy was accepted, as announced on June 10, 2026. The company also opened an official Instagram account, @webelab_gohan, on January 8, 2026, and published a client testimonial on January 6, 2026. We-be Lab maintains a mascot robot named "We-be Robo" (ウィービーロボ), sometimes called "We-be," which is described as continually thinking about what human well-being means and wears a bow tie given by its developer. The company is privately held, with no disclosed parent company or public listing. It operates primarily in Japan.
Official website opened
First anniversary
Declared SECURITY ACTION two-star
Client testimonial published
Official Instagram account opened
Monozukuri Subsidy 22nd round accepted
Second anniversary
Health Management Declaration in Kyoto
CRAYON BOOK released on App Store
Trademark registrations for ICR-EC®, SRQOL-22®, and S-QWL®
Products and positioning
A scientifically grounded well-being research institute and consultancy offering assessment tools and solutions for quality of life.
ICR-EC®
An assessment tool for understanding educational needs in infancy and early childhood.
SRQOL-22®
A scale for measuring quality of life in children's school life.
S-QWL®
A scale for grasping quality of life in the workplace.
CRAYON BOOK
A mobile application released on the App Store.
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