WAS We Are Select
WAS We Are Select is a French fashion retail banner offering trendy ready-to-wear brands for men, women and children.
Last updated September 29, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
WAS We Are Select (often shortened to WAS) is a French fashion retail banner dedicated exclusively to fashion and style. According to its official presentation, the store concept was built around a simple idea: to select for its customers the best iconic and premium brands, including Armani Jeans, Boss and Hugo, G-Star, Ralph Lauren, Liu.Jo, Lacoste, Tommy Hilfiger and many others. The banner positions itself as a destination for fashion enthusiasts and "fashion addicts" looking for the right outfit for every occasion. The assortment is centred on ready-to-wear (prêt-à-porter) for men, women and children, with an emphasis on the most on-trend labels of the moment. WAS We Are Select is presented as a multi-brand retail concept rather than a single-label producer, curating third-party premium and iconic fashion brands for its shoppers. The banner is associated with the French sporting-goods retail group Sport 2000, whose website hosts the WAS We Are Select pages and store locator. Its official web presence includes a store directory, a downloadable presentation brochure, a customer information sheet, and a concept presentation video. A newer development highlighted on the official page is the launch of an e-shop for WAS, extending the concept beyond physical stores. Wikidata describes We Are Select simply as a retail chain for fashion in France, confirming its identity as a French fashion retail operation. The banner operates in the French market and targets consumers seeking accessible premium fashion across men's, women's and children's categories.
History
WAS We Are Select is a French fashion retail banner whose concept, as described on its official page, was born around a simple idea: selecting for customers the best iconic and premium brands. The banner is dedicated exclusively to the world of fashion and style, aiming to serve fashion enthusiasts and "fashion addicts" who want an outfit suited to every occasion. The official presentation lists the brands it curates, including Armani Jeans, Boss and Hugo, G-Star, Ralph Lauren, Liu.Jo, Lacoste and Tommy Hilfiger, among others. This multi-brand, curated approach defines the banner's retail identity within the French market. WAS We Are Select is associated with the French sporting-goods retail group Sport 2000, whose website hosts the banner's official pages, including a store locator, a downloadable presentation brochure, a customer information sheet and a concept presentation video. A notable recent development highlighted on the official page is the launch of the WAS e-shop, extending the concept into online retail. Wikidata records We Are Select as a retail chain for fashion in France, corroborating its identity as a French fashion retail operation. Detailed dated milestones, founders and ownership structures beyond the Sport 2000 association are not provided in the available evidence.
Launch of the WAS e-shop, extending the concept to online retail.
Products and positioning
A French multi-brand fashion retail banner curating iconic and premium ready-to-wear labels for men, women and children.
Men's ready-to-wear
Trend-led ready-to-wear for men from curated iconic and premium brands.
Women's ready-to-wear
Trend-led ready-to-wear for women from curated iconic and premium brands.
Children's ready-to-wear
Ready-to-wear for children from curated brands.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/we-are-select · Editorial policy · How profiles are compiled