WDR mediagroup GmbH
WDR mediagroup GmbH is the commercial subsidiary of Westdeutscher Rundfunk (WDR) for marketing and exploitation.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
WDR mediagroup GmbH is the commercial subsidiary of Westdeutscher Rundfunk (WDR) for marketing and exploitation. It was founded in 1958 as Westdeutsches Werbefernsehen (WWF) GmbH and is a wholly owned subsidiary of Westdeutscher Rundfunk in Cologne. Originally focused on marketing advertising time on television and producing and trading TV formats, it expanded into radio advertising in 1987 and was renamed WDR mediagroup GmbH in 2004. The company markets and distributes WDR's programming, offering advertising slots on WDR radio, partnerships and sponsorship slots on Das Erste, and also brings WDR and ARD content to life in retail, on platforms, at events and on digital channels. Its portfolio includes merchandising, audio distribution, music publishing, shared broadcasting facilities, accessible media services and comprehensive IT services. It operates through subsidiaries including WDR mediagroup digital GmbH and ARD Plus GmbH.
History
WDR mediagroup GmbH was founded in 1958 as Westdeutsches Werbefernsehen (WWF) GmbH and is a wholly owned subsidiary of Westdeutscher Rundfunk in Cologne. Originally, the focus was on marketing advertising time on television and producing and trading TV formats, especially for Das Erste in the early evening. With the expansion of business activities into radio advertising in 1987, the company entered another strong marketing field. In the decades that followed, the company expanded into many other areas of business. In 2004, the company was renamed WDR mediagroup GmbH.
Products and positioning
Commercial subsidiary of Westdeutscher Rundfunk (WDR) for marketing and exploitation.
Product categories. Advertising slots on WDR radio · Partnerships and sponsorship slots on Das Erste · Merchandising · Audio distribution · Music publishing · Shared broadcasting facilities · Accessible media services · IT services
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/wdr-mediagroup · Editorial policy · How profiles are compiled