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Waypoint Franchise Advisors

Franchise advisory service helping professionals explore franchise ownership.

Last updated September 2, 2026

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Overview

Waypoint Franchise Advisors is a franchise advisory service. It is led by Kelsey Stuart, a former franchise owner and former franchisor of Bloomin' Blinds. The service is free to candidates; franchise brands pay a referral fee when a candidate purchases a franchise. Waypoint advises VP, Director, and C-suite professionals exploring franchise ownership.

History

Kelsey Stuart, the leader of Waypoint Franchise Advisors, states that he and his family started a franchise brand called Bloomin' Blinds about twelve years ago, where he was founder and CEO. He later became a franchisee himself and lost money. He then moved into the role of franchise consultant. The website describes that franchise brands pay the referral fee when a candidate purchases a franchise, and that the service is free to candidates.

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