Wattbike
Wattbike is a British brand of indoor exercise bikes and cycling-performance equipment.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Wattbike is a British exercise-equipment brand established in 2008 and focused on indoor cycling. Its principal products are stationary bikes and indoor bike trainers designed for training, testing, performance analysis, and general fitness. The brand is associated with measuring cycling effort through power-oriented performance data, making it relevant to athletes, coaches, gyms, sports organizations, and home users as well as to the wider consumer fitness market. The company is based in West Bridgford, near Nottingham in England. Publicly available reference material identifies Wattbike as a manufacturer rather than as a retailer or a diversified sporting-goods group. Its business has therefore centered on the development and supply of specialist indoor cycling hardware, with the brand positioned between sports-performance equipment and connected or data-informed home fitness. Wattbike received an important injection of investment in September 2020, when UK investment firm Piper provided £11.5 million. The investment followed a rise in sales during the COVID-19 pandemic, when the closure or restricted operation of gyms and sports facilities increased demand for home exercise equipment. This period gave the brand greater visibility in a rapidly expanding indoor-fitness market, although the available reference material does not provide a complete breakdown of the investment's terms, ownership structure, or subsequent operating performance. In 2021, Wattbike entered a partnership with the All Blacks, New Zealand's national rugby union team, to supply indoor bike trainers. The relationship connected the brand with an internationally prominent elite-sport organization and reinforced its performance-training positioning beyond cycling alone. It also illustrated the use of Wattbike equipment in team-sport conditioning and professional athletic environments. On July 1, 2025, Interactive Strength Inc. announced that it had completed the acquisition of Wattbike. This transaction placed the brand under the ownership of a broader fitness-technology company. The available source material does not establish whether Wattbike continues to operate as a standalone legal entity, identify its post-acquisition management team, or describe changes to its product portfolio and markets. Wattbike is consequently best understood as an active British indoor-cycling brand whose development has been shaped by sports-performance applications, pandemic-era home-fitness demand, elite-team partnerships, and its 2025 acquisition by Interactive Strength.
History
Wattbike was established in the United Kingdom in 2008 as a manufacturer specializing in indoor exercise bikes. The brand developed around the use of stationary cycling equipment for structured training and performance assessment, rather than treating the exercise bike solely as a general-purpose home-fitness product. Its location in West Bridgford, Nottinghamshire, places the company within the United Kingdom's sporting and manufacturing landscape, although the available reference material does not identify its founders or provide a detailed account of its early corporate formation. During its first decade, Wattbike became associated with indoor cycling equipment intended for performance-focused users. The available sources do not provide a complete chronology of its product introductions, technical specifications, distribution agreements, or international expansion, so the brand's early development cannot be documented in greater detail without adding unsupported information. Its broad category, however, is clear: Wattbike makes stationary cycling products and related indoor trainers for training, conditioning, and fitness use. The COVID-19 pandemic marked a significant commercial turning point. As gyms and many sporting facilities faced closures or operating restrictions, demand for home exercise equipment increased. Wattbike experienced a corresponding rise in sales. In September 2020, Piper, a UK-based investment company, invested £11.5 million in the business. This funding represented a major documented financial event in Wattbike's history and likely supported the company's continued development and commercial activity, although the available reference material does not specify the precise allocation of capital, the investment structure, or any changes to the management team. In 2021, Wattbike expanded its visibility in elite sport through a partnership with the All Blacks. Under the partnership, Wattbike supplied indoor bike trainers to New Zealand's national rugby union team. The agreement was notable because it demonstrated the brand's application in a team-sport environment rather than only among cyclists. It also supported Wattbike's positioning as performance equipment for high-level conditioning and training. A further ownership transition occurred in 2025. On July 1, Interactive Strength Inc. announced that it had completed the acquisition of Wattbike. The transaction brought the British indoor-cycling brand into the ownership of a fitness-technology company. The supplied reference material does not state the purchase price, the legal structure of the transaction, or whether Wattbike retained independent operations, and it does not identify post-acquisition executives. Accordingly, the documented history currently supports a concise account: Wattbike was founded in 2008, built a business around performance-oriented indoor cycling, received Piper investment during the pandemic-era sales increase, partnered with the All Blacks in 2021, and was acquired by Interactive Strength in 2025.
- 2025
Acquisition by Interactive Strength
[1]Interactive Strength Inc. announces completion of its acquisition of Wattbike on July 1, 2025.
- 2021
All Blacks partnership
[1]Wattbike partners with the All Blacks and supplies indoor bike trainers to the New Zealand national rugby union team.
- 2020
Piper provides growth investment
[1]Piper invests £11.5 million in Wattbike following increased sales during the COVID-19 pandemic.
- 2008
Wattbike is established
[1]Wattbike begins operating as a British manufacturer of indoor exercise bikes.
Products and positioning
Performance-oriented indoor cycling equipment for athletes, coaches, teams, gyms, and home fitness users.
Indoor cycling equipment
Wattbike indoor exercise bikes
Wattbike's core product category consists of stationary exercise bikes for indoor cycling, training, fitness, and performance assessment. The brand's documented positioning emphasizes use by serious athletes and other users who need structured indoor riding, while the products also serve home and general fitness settings. The supplied sources do not provide a complete model-by-model product history or current specification list.
Indoor cycling trainers
Wattbike indoor bike trainers
Wattbike supplies indoor bike trainers for conditioning and cycling-related training. Their use by the All Blacks in the 2021 partnership demonstrates that the category extends to elite team-sport preparation as well as cycling. Specific model names, launch dates, and technical features are not established by the supplied reference material.
Brand decisions
2025
Completes acquisition by Interactive StrengthM&ABackground
Wattbike entered a new ownership phase after operating as a British indoor-cycling equipment brand.
Action taken
Interactive Strength Inc. completed its acquisition of Wattbike and announced the completion on July 1, 2025.
Aftermath
Wattbike became part of Interactive Strength's fitness-technology portfolio. The available reference does not specify post-acquisition management, legal integration, or product changes.
2021
Expands into elite team-sport trainingStrategyBackground
Wattbike sought or achieved greater visibility in high-performance sport beyond individual cycling use.
Action taken
The brand partnered with the All Blacks to supply indoor bike trainers.
Aftermath
The partnership reinforced Wattbike's performance-training positioning and demonstrated use of its equipment by a prominent international rugby team.
2020
Accepts Piper investment during the home-fitness surgeStrategyBackground
Wattbike recorded increased sales during the COVID-19 pandemic as demand for home exercise equipment grew.
Action taken
The company received £11.5 million from Piper, a UK investment firm.
Aftermath
The investment provided a documented capital event during a period of heightened demand, but the available sources do not describe its specific operational effects.
Investment. £11.5 million received (September 2020)
Recent events
Wattbike receives £11.5 million investment from Piper[2]
Reported:
Wattbike received an £11.5 million investment from Piper to support its forward growth plans. The investment was subject to FCA approval.
Wattbike Hub adds U.S. climbs[3]
Wattbike launched new U.S. climbs on the Wattbike Hub app; eight climbs were available on February 11, 2020, with six additional climbs planned for a later date.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/wattbike · Editorial policy · How profiles are compiled