Waterloo Sparkling Water

Waterloo Sparkling Water is an American beverage brand founded in 2017 and based in Austin, Texas. The brand specializes in flavored sparkling water, positioning its products as zero-sugar and zero-calorie alternatives to traditional soft drinks and other sweetened beverages. Its portfolio is associated with bold fruit-forward flavor profiles and distinctive packaging designed to stand out in the crowded U.S. sparkling-water category. Waterloo emerged during a period of rapid growth for flavored sparkling water in the United States. The category benefited from consumers seeking convenient, non-alcoholic drinks with stronger flavor than plain carbonated water, while also avoiding sugar and calories. Waterloo's brand presentation combines a retro-inspired visual style with bright, highly recognizable color schemes, helping it compete for attention in grocery, convenience, and other retail environments. The company's core business is the production and sale of flavored sparkling water. Its typical offering is carbonated water flavored without sugar, with the brand emphasizing fruit-inspired taste and refreshment rather than functional nutrition or sweetener-based soft-drink characteristics. Waterloo has also participated in the expanding mocktail occasion, in which sparkling water is used as a base for alcohol-free mixed drinks and social beverages. In 2024, Waterloo partnered with television personality and restaurateur Guy Fieri to introduce three mocktail-oriented flavors. The collaboration reflected the brand's effort to connect sparkling water with entertaining, food, and alcohol-free drink occasions. Publicly available reference material identifies Waterloo as an active beverage company headquartered in Austin, but does not provide a complete account of its ownership structure, financial performance, executive team, or international distribution.

Waterloo Sparkling Water was established in 2017 in Austin, Texas, as a beverage company focused on flavored sparkling water. Its creation came during the expansion of the U.S. sparkling-water market, where consumers increasingly sought drinks that provided flavor and carbonation without the sugar and calories associated with conventional soft drinks. The brand's identity developed around flavored sparkling water rather than plain seltzer alone. Waterloo's presentation uses a retro-influenced design language and vivid packaging, while its product proposition centers on zero sugar, zero calories, and fruit-inspired flavor. These characteristics place the brand within the better-for-you and premium-refreshment segments of the non-alcoholic beverage market. As the category matured, sparkling water became relevant to several consumption occasions, including everyday hydration, meals, social gatherings, and mixed drinks. Waterloo's activity in the mocktail space became particularly visible in 2024, when it partnered with Guy Fieri to launch three new mocktail flavors. The collaboration associated the brand with alcohol-free entertaining and helped broaden the ways its products could be presented and consumed. Available reference material confirms Waterloo's Austin base, its 2017 founding, its focus on flavored sparkling water, and the 2024 Guy Fieri collaboration. It does not establish a detailed chronology of distribution expansion, corporate ownership, manufacturing arrangements, revenue, market share, or leadership changes. Those areas therefore remain undocumented in this entry.

• 2024

  Mocktail collaboration with Guy Fieri

  [1]Waterloo Sparkling Wateren.wikipedia.org

  Waterloo partnered with Guy Fieri to launch three new flavors aimed at mocktail occasions.

• 2017

  Company founded

  [1]Waterloo Sparkling Wateren.wikipedia.org

  Waterloo Sparkling Water was founded in Austin, Texas, as a beverage company specializing in flavored sparkling water.

A premium-leaning, flavor-forward sparkling-water brand emphasizing zero sugar, zero calories, fruit-inspired taste, and distinctive retro-styled packaging.

• Flavored sparkling water · 2017

  Waterloo Flavored Sparkling Water

  Waterloo's core product line consists of carbonated, flavored water positioned as a zero-sugar and zero-calorie alternative to sweetened soft drinks. The line emphasizes bold, fruit-inspired taste and a visually distinctive package design. Individual flavor names and the complete current portfolio are not specified in the available reference material.

• Mocktail-oriented sparkling water · 2024

  Guy Fieri mocktail flavors

  A 2024 collaboration with Guy Fieri produced three new Waterloo flavors associated with mocktails. The launch presented sparkling water as a base or component for alcohol-free mixed drinks and social occasions. The available source identifies the collaboration and the number of flavors but does not provide the individual product names.

• 2024Guy Fieri mocktail collaboration

  United States

  Waterloo worked with Guy Fieri to launch three flavors designed around the rising popularity of mocktails. The collaboration connected the brand with food, entertaining, and alcohol-free beverage occasions.

  Outcome. The collaboration expanded Waterloo's communications and product activity into the mocktail segment. No specific sales or market-share outcome is documented in the available sources.

  Source

• 2024

  Launch of three mocktail flavors with Guy FieriProduct launch

  Background

  The company acted as mocktails and alcohol-free social drinks gained popularity, creating an opportunity to extend sparkling water into a more occasion-led format.

  Action taken

  Waterloo partnered with Guy Fieri and introduced three new mocktail-oriented flavors.

  Aftermath

  The launch increased the brand's association with mocktail preparation and entertaining, although quantitative commercial results are not available in the reference material.

  Source

• 2024

  Waterloo partners with Guy Fieri on three mocktail flavors[1]Waterloo Sparkling Wateren.wikipedia.org

  Campaign · Product launch

  Waterloo Sparkling Water partnered with Guy Fieri to launch three new flavors associated with the growing mocktail occasion. The initiative extended the brand's use of sparkling water beyond everyday refreshment into alcohol-free mixed drinks and entertaining.

1. 1Waterloo Sparkling Wateren.wikipedia.org
2. 2Waterloo Sparkling Water official websitewaterloosparklingwater.com
3. 3Waterloo Acquired by Investment Group Led by Flexis Capitalbevnet.com
4. 4Waterloo Sparkling Water Announces Sippin' Different Ticket Giveaway Series to Festivals Coast to Coastprnewswire.com
5. 5Waterloo Sparkling Water Introduces Pineapple at ‘Loo Community Requestbevnet.com