Waterfront Alliance
Waterfront Alliance is a nonprofit organization focused on improving the planning, use, access, and resilience of the New York–New Jersey metropolitan waterfront.
Last updated August 26, 2026
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Overview
Waterfront Alliance, also known as the Metropolitan Waterfront Alliance, is a nonprofit civic organization concerned with the future of the waterfront, shoreline, and adjoining upland areas around the Port of New York and New Jersey and the New York–New Jersey Harbor Estuary. Rather than selling consumer products, it operates as a convening, advocacy, research, communications, and public-policy organization. Its work brings together municipal agencies, community groups, environmental organizations, businesses, transportation interests, designers, planners, and waterfront users around questions of access, development, ecological stewardship, public space, transportation, and long-term resilience. The organization began in 1999 as a project of the Municipal Art Society. Its early work was associated with urban planner and activist Carter Craft, who helped shape efforts to treat the harbor as a shared regional asset rather than as a collection of disconnected local shorelines. In 2007, the initiative became an independent nonprofit organization. This transition marked the beginning of its modern institutional phase and enabled it to pursue waterfront advocacy, public education, and planning initiatives under its own organizational identity. A recurring theme in the Alliance's work is the improvement of public understanding and public participation in waterfront decisions. In June 2007, it worked with the Municipal Art Society to release the documentary City of Water, which examined the future of New York City's waterfront and helped communicate waterfront-planning issues to a broader audience. The organization also pursued practical reforms. In 2008, it created Waterfront Permitting Made Simple, a website intended to make the permitting process for waterfront projects in the New York–New Jersey Harbor easier to understand and navigate. The Alliance has also participated in public-sector planning and governance. During 2009, it advocated legislation to restore the Waterfront Management Advisory Board. In 2009 and 2010, it worked with New York City on a public-input process supporting the update of the city's Comprehensive Waterfront Plan. The resulting plan, Vision 2020: New York City Comprehensive Waterfront Plan, was issued by the Department of City Planning in 2011. This work positioned the Alliance as an intermediary between civic stakeholders and government planning processes. Another major area of activity has been access to the water. The organization supported efforts to improve ferry service and helped advance the idea of an industrial heritage trail along the East River. In 2010, it launched the Open Waters Initiative, a program intended to create community docks at waterfront sites in New York City. The first dock was planned for Bay Ridge, Brooklyn, with construction scheduled for 2012. The initiative reflected the Alliance's broader interest in making the harbor more accessible for recreation, education, transportation, and community use. Leadership during the organization's independent period included Roland Lewis, an urbanist and community organizer who had previously served as executive director of Habitat for Humanity-New York City. Lewis was president and chief executive officer of the Waterfront Alliance from 2007 through 2020. Current executive leadership is not identified in the supplied reference material. Overall, the Waterfront Alliance is best understood as a regional waterfront-policy and civic-planning organization whose influence comes from coalition building, public communication, planning input, and advocacy rather than from commercial brand distribution.
History
The Waterfront Alliance was established in 1999 as a project of the Municipal Art Society to address the future of the New York metropolitan waterfront. Its geographic focus has included the Port of New York and New Jersey, the New York–New Jersey Harbor Estuary, New York City's shoreline, and connected upland districts. The organization emerged from a civic-planning context in which waterfront redevelopment, public access, transportation, environmental quality, and fragmented regulatory processes were increasingly treated as regional issues. Urban planner and activist Carter Craft was an important early leader. The Alliance's approach combined advocacy with public communication and collaboration among organizations that did not always approach the waterfront from the same perspective. Instead of acting as a conventional developer or commercial service provider, it sought to influence how waterfront decisions were discussed, regulated, and implemented. A significant institutional change occurred in 2007, when the Waterfront Alliance became an independent nonprofit. That year it joined the Municipal Art Society in producing City of Water, a documentary about New York City's waterfront future. The film served as a public-facing tool for explaining the stakes of waterfront policy and development. The Alliance subsequently pursued several practical and policy-oriented initiatives. In 2008, it created Waterfront Permitting Made Simple, an online resource intended to make the permitting process for harbor projects more understandable. In 2009, it supported efforts to reinstate the Waterfront Management Advisory Board. Between 2009 and 2010, it worked with New York City to develop a public participation process for updating the city's Comprehensive Waterfront Plan. The Department of City Planning issued the resulting Vision 2020: New York City Comprehensive Waterfront Plan in 2011. The organization also promoted physical and cultural connections to the shoreline. Its work included efforts to improve ferry service and establish an industrial heritage trail along the East River. In 2010, it launched the Open Waters Initiative, which aimed to create community docks at waterfront locations in New York City. The first dock was planned for Bay Ridge, Brooklyn, with construction expected in 2012. Roland Lewis served as president and chief executive officer from 2007 until 2020. His background in urbanism, community organizing, and nonprofit housing work aligned with the Alliance's emphasis on civic participation and inclusive urban development. The supplied reference material does not identify the organization's leadership after 2020, nor does it provide detailed financial, membership, or current-program information. The Alliance's documented history nevertheless establishes it as a regional nonprofit advocate for public, accessible, and coordinated waterfront planning.
- 2011
Vision 2020 waterfront plan released
[1]New York City's Department of City Planning published the Comprehensive Waterfront Plan after a public-input process supported by the Alliance.
- 2010
Open Waters Initiative launched
[1]The initiative was introduced to develop community docks at New York City waterfront sites.
- 2008
Waterfront Permitting Made Simple created
[1]The organization launched a web resource designed to explain and simplify permitting for waterfront projects in the harbor region.
- 2007
Becomes an independent nonprofit
[1]The Waterfront Alliance separated institutionally from the Municipal Art Society and began operating as an independent nonprofit organization.
- 2007
City of Water documentary released
[1]The Waterfront Alliance and Municipal Art Society released a documentary exploring the future of New York City's waterfront.
- 1999
Waterfront Alliance begins as a Municipal Art Society project
[1]The Municipal Art Society created the initiative to influence planning and use of the New York–New Jersey metropolitan waterfront.
Products and positioning
A regional civic and policy organization that connects public agencies, communities, businesses, and waterfront advocates to promote accessible, better-planned, and more sustainable shorelines around the New York–New Jersey harbor.
Digital public-service resource · 2008
Waterfront Permitting Made Simple
A website created in 2008 to make the permitting process for waterfront projects in the New York–New Jersey Harbor easier for applicants and the public to understand. It represented the Alliance's effort to reduce procedural complexity and improve access to information about regulatory requirements.
Waterfront access program · 2010
Open Waters Initiative
A program begun in 2010 to create community docks at waterfront sites in New York City. The initiative was intended to improve public access to the water for community, recreational, educational, and related civic uses, with the first dock planned for Bay Ridge, Brooklyn.
Documentary film · 2007
City of Water
A documentary released in June 2007 by the Waterfront Alliance and the Municipal Art Society. It addressed the future of New York City's waterfront and functioned as a public-education and advocacy vehicle.
Marketing campaigns
- 2010Open Waters Initiative
New York City
A campaign to construct community docks at New York City waterfront locations and expand public access to the water.
Outcome. The first dock was planned for Bay Ridge, Brooklyn, for construction in 2012; the supplied material does not document the completed project.
- 2009Waterfront Management Advisory Board advocacy
New York City · New York State
The Alliance worked to support legislation that would reinstate the Waterfront Management Advisory Board.
Outcome. The supplied material records the advocacy effort but does not establish the legislative outcome.
- 2009Comprehensive Waterfront Plan public-input process
New York City
The Alliance collaborated with New York City during 2009 and 2010 to develop and execute public engagement for an update to the city's Comprehensive Waterfront Plan.
Outcome. The Department of City Planning released Vision 2020: New York City Comprehensive Waterfront Plan in 2011.
- 2008Waterfront Permitting Made Simple
New York–New Jersey Harbor
An effort to improve access to information and reduce confusion around permitting for waterfront projects.
Outcome. A dedicated website was created; further performance results are not specified in the reference material.
- 2007City of Water
New York City · New York metropolitan region
A documentary and public-education effort focused on the future of New York City's waterfront.
Outcome. The documentary was released in June 2007; the supplied material does not quantify its audience or longer-term policy impact.
Brand decisions
2010
Launch the Open Waters InitiativeStrategyBackground
The Alliance sought to improve public access to New York City's shoreline and waterways.
Action taken
It began a program intended to construct community docks at waterfront sites.
Aftermath
A first dock was planned for Bay Ridge, Brooklyn, with construction scheduled for 2012; later results are not specified in the supplied sources.
2007
Establish independent nonprofit structureStrategyBackground
The Alliance had operated as a project of the Municipal Art Society since its creation in 1999.
Action taken
It became an independent nonprofit organization in 2007.
Aftermath
The change enabled the organization to pursue waterfront advocacy, public education, and planning initiatives under its own institutional identity.
Sources1 sources
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