waschma

waschma is an Austrian brand that makes laundry detergent strips — thin, pre-dosed sheets that replace conventional liquid detergent, pods and powder. The brand positions itself around maximum cleaning power with minimum effort: no measuring, no dripping, no carrying heavy bottles. A single strip is added to the drum, and the wash can run at temperatures from 15°C to 95°C, for white, coloured and black laundry as well as wool, silk, down and sportswear. A fragrance-free variant is offered for sensitive skin and baby clothes, and the strips are also suitable for hand washing. The product line is built on environmental and skin-friendliness claims. waschma states that its strips are biodegradable, free of microplastics and free of PVA (polyvinyl alcohol), a controversial plastic used by many competing laundry sheets. The strips are advertised as cruelty-free, made in the EU, and shipped from within Europe rather than imported from China. Packaging is described as recyclable and 100% plastic-free. The brand's own comparison table puts the cost per wash at roughly €0.20 for a 2 g strip, against €0.56 for 45 g of liquid detergent, €0.50 for 25 g of pods and €0.43 for 60 g of powder, and the homepage advertises prices starting at €0.18 per wash. waschma sells primarily through its own online shop at waschma.com, with a Mix & Match configuration that lets customers choose their own combination of strips and scents. A subscription model delivers strips automatically, with a customer-selected rhythm and quantity; the brand notes that a second delivery is part of the subscription model before customers can pause or cancel at any time in their account. Shipping is limited to Austria and Germany, with orders prepared within 24 hours on working days and delivery in 1–4 working days. Shipping is free from €45; below that, it costs €4.90 in Austria and €7.90 in Germany. The shop also offers a risk-free trial with free shipping and a 30-day money-back guarantee. The brand's stated vision is for plastic-free laundry strips to become the new normal in every household. Its mission combines making sustainability accessible, keeping washing simple, and taking responsibility through European production, fair conditions and social engagement. waschma says its formulation is put together in cooperation with an inclusive social project. The company presents itself as a statement for conscious consumption rather than just another detergent. It is a young, privately held Austrian brand; Wikidata describes it simply as an Austrian brand for sustainable laundry strips.

waschma was founded in Austria around a simple observation: laundry detergent packaging is one of the biggest sources of household plastic, and millions of tonnes of single-use plastic end up in landfills, rivers and the sea every year. According to the brand's own account, the founding idea grew out of the wish to show that there is another way. After intensive research, many tests and numerous considerations, waschma emerged as a solution intended to be effective, light and consistently sustainable. The brand's early development focused on a single product category: laundry detergent strips. Unlike liquid detergent, pods or powder, strips are pre-dosed, lightweight and packed without plastic. waschma differentiated itself from many other laundry-strip brands by avoiding PVA (polyvinyl alcohol), a controversial plastic used in some competing strips, and by producing in the EU rather than importing from China. The brand also emphasises biodegradable ingredients, no microplastics, cruelty-free status and skin-friendly formulations. From the start, waschma sold directly to consumers through its own online shop at waschma.com. The shop was built around a Mix & Match configurator that lets customers combine different strip variants and scents, and around a subscription model that delivers strips automatically at a rhythm and quantity chosen by the customer. The brand states that a second delivery is part of the subscription model, after which customers can pause or cancel at any time in their account. Shipping is limited to Austria and Germany, with orders prepared within 24 hours on working days and delivered in 1–4 working days; shipping is free from €45, and below that costs €4.90 in Austria and €7.90 in Germany. A risk-free trial with free shipping and a 30-day money-back guarantee is used to lower the barrier for new customers. The brand's vision is that plastic-free laundry strips become the new normal in every household. Its mission combines three ideas: making sustainability accessible, keeping washing simple, and taking responsibility through European production, fair conditions and social engagement. waschma says its formulation is developed in cooperation with an inclusive social project. The company presents each strip as replacing a plastic bottle and saving space, time and resources, framing the product as a statement for conscious consumption and a clean future rather than just another detergent. waschma remains a young, privately held Austrian brand. It has not been publicly listed and no parent company or owner is disclosed in the available evidence. Its product range centres on the Mix & Match laundry strips, available in several scent variants including a neutral/fragrance-free option, and marketed for all fabrics, all colours and temperatures from 15°C to 95°C, including wool, silk, down, sportswear, baby clothes and hand washing.

• waschma is founded in Austria around the idea of replacing plastic-heavy laundry detergent packaging with plastic-free strips.

• The brand launches its online shop at waschma.com, selling directly to consumers in Austria and Germany.

• waschma introduces the Mix & Match Waschstreifen configurator, letting customers combine strip variants and scents.

• A subscription model is added, delivering strips automatically with customer-chosen rhythm and quantity.

• waschma is recorded in Wikidata as an Austrian brand for sustainable laundry strips.

Plastic-free, PVA-free, EU-made laundry strips that replace liquid detergent, pods and powder with a pre-dosed strip; positioned as simple, sustainable and skin-friendly.

• Mix & Match Waschstreifen

  Configurable laundry detergent strips sold in customer-chosen combinations and scents; suitable for all fabrics, colours and temperatures from 15°C to 95°C.

• Fragrance-free laundry strips

  Neutral variant recommended for sensitive skin and baby clothes.

• Laundry strip subscription

  Automatic delivery of strips at a customer-selected rhythm and quantity, with pause or cancel options in the customer account.

1. 1Waschstreifen von waschma – umweltfreundlich & einfachwaschma.com
2. 2Über uns – waschmawaschma.com
3. 3Mix & Match Waschstreifen – waschmawaschma.com
4. 4waschma – Wikidatawikidata.org