Warpaint London

Warpaint London plc is a British colour cosmetics business built around a portfolio of value-priced makeup brands. Its best-known label, W7, is a mass-market cosmetics brand sold through retailers and online, while Technic serves a similar affordable-beauty positioning. The company operates as a supplier to third-party retailers as well as selling directly to consumers, and it has expanded internationally, particularly into the United States and mainland Europe. The group is listed on the London Stock Exchange's AIM market under the ticker W7L, giving it a public profile among small-cap UK consumer companies. Its business model centres on designing, sourcing and distributing cosmetics — including eyeshadow palettes, lip products, face makeup, nail products and beauty accessories — at accessible price points. This positions Warpaint London in the value segment of the global cosmetics market, competing with other budget beauty suppliers and private-label ranges. Because the company is publicly traded, its performance is reported through regulatory news and annual results, and it has been the subject of coverage relating to revenue growth, brand expansion and international distribution. The dossier below reflects what is publicly established about the company; specific founding dates, founders and financial figures are omitted where they are not confirmed by the available evidence.

Warpaint London plc is a UK colour cosmetics group that has grown around affordable beauty brands, most notably W7. The company is listed on the AIM market of the London Stock Exchange, which has given it access to public capital and a higher profile in the UK small-cap consumer sector. Its history as a brand owner is tied to the expansion of W7 from a budget cosmetics label into a range distributed through retail partners and online channels. Over time the group has broadened its brand portfolio and its geographic reach, with international sales — particularly in the United States and Europe — forming a growing part of the business. As a publicly traded company, its development is documented through regulatory announcements, annual reports and trading updates, which describe brand launches, distribution wins and revenue trends. The company operates in the value segment of the cosmetics industry, where competition comes from other low-cost beauty suppliers, supermarket private labels and online-only makeup brands. Because the available evidence for this dossier is limited, specific dates for incorporation, founding and key corporate events are not asserted here. The account above reflects the company's established identity as a listed UK cosmetics brand owner rather than a detailed chronology.

Value-priced, mass-market colour cosmetics supplier and brand owner.

• W7 cosmetics

  Mass-market colour cosmetics brand, the group's best-known label.

• Technic cosmetics

  Affordable cosmetics brand within the Warpaint London portfolio.

• Unconfirmed

  Warpaint London reports £40.5 million in H1 revenue[2]Warpaint London 公布上半年营收4050万英镑news.google.com

  Reported: 2026-09-27

  Warpaint London reported £40.5 million in revenue for the first half (H1) and is expanding its Barry M brand following the acquisition.

1. 1Google Newsnews.google.com
2. 2Warpaint London 公布上半年营收4050万英镑news.google.com