Want Button

Want Button was a social-commerce service designed for online retailers and their shoppers. Its core proposition was a button embedded on merchant websites that allowed a shopper to mark a product as wanted and share the item with that shopper's Facebook network. The shared information included basic product details such as the product image, title, and retailer name. The service therefore connected product discovery and personal wish-list behavior with social distribution on Facebook. The service also provided an interface through which shoppers could view and organize their wanted products, as well as see wants associated with other users on Facebook. The Facebook-facing experience was described as substantially duplicating the original interface available through wanttt.com. This positioned Want Button not merely as a bookmarking tool, but as a layer intended to make shopping preferences visible within a user's social graph. For retailers, the principal business value was additional exposure for products and a way to identify shoppers who had expressed purchase interest. Retailers could communicate with shoppers who had used the button through Facebook notifications and could attempt to convert that interest into a sale with incentives such as discounts, free shipping, or other promotional offers. The model combined social sharing, lightweight demand signaling, and remarketing around products that users had already selected. The service was reported as being used by more than 5,000 websites. The cited retail network included U.S. merchants such as Burlington Coat Factory, Frederick's of Hollywood, Tommy Bahama, The Sharper Image, Acer Computer, Jimmy Jazz, and DermStore. These examples indicate that the service was intended for a broad range of online retail categories rather than a single merchandise niche. Available reference material does not establish the company's founder, incorporation date, headquarters, ownership, funding, financial performance, current operating status, or an official corporate website. It also does not document a later product roadmap, major advertising campaign, acquisition, or formal shutdown. Accordingly, Want Button is best documented as a historically described social-commerce service whose exact corporate status requires further verification.

Want Button emerged as a social-commerce service focused on connecting online retail catalogs with Facebook activity. Rather than operating as a conventional retailer, it supplied an interface and distribution mechanism that participating merchants could place on their own websites. A shopper encountering a product could click the button to indicate that the item was wanted and to publish the product's identifying information to Facebook. The service's consumer-facing experience extended beyond a single social post. On Facebook, users could manage and organize the products they had marked as wanted and could view wants associated with other people. Reference material describes this Facebook experience as a duplicate of the original interface offered at wanttt.com, suggesting that the service's operating concept began with a dedicated want-management environment and was then represented within Facebook. Its commercial proposition rested on the connection between explicit shopping interest and social reach. When a shopper clicked the button, the associated product image, title, and store name could be distributed through the shopper's Facebook Timeline. This gave merchants exposure beyond visitors already browsing their sites and potentially allowed products to benefit from recommendations or conversations within a shopper's network. Want Button also presented a mechanism for retailer follow-up. Merchants could reach shoppers who had clicked the button through Facebook notifications and use incentives—including price discounts, free shipping, and other offers—to encourage a return visit and eventual purchase. In this respect, the service combined social sharing with a basic form of intent-based remarketing, using the shopper's own selection as the signal for later engagement. The service was reported to have been deployed on more than 5,000 sites, including several large U.S. online stores. Named examples included Burlington Coat Factory, Frederick's of Hollywood, Tommy Bahama, The Sharper Image, Acer Computer, Jimmy Jazz, and DermStore. The range of merchants suggests that the platform was marketed as a general-purpose retail integration rather than a vertical-specific application. The available encyclopedia reference does not provide a founding year, founder, headquarters, ownership structure, financing history, revenue, executive roster, or confirmed current status. It also does not establish whether the service continued operating after the period described. Consequently, the documented history is limited to the service's product concept, Facebook integration, retailer use, and stated social-commerce objectives.

• Want Button described as a social-commerce service

  [1]Want Buttonen.wikipedia.org

  Reference material documents Want Button as a service for online retailers that enabled shoppers to save and share desired products through Facebook.

• Adoption by more than 5,000 websites reported

  [1]Want Buttonen.wikipedia.org

  The service was reported to have more than 5,000 participating sites, including retailers in apparel, electronics, beauty, and specialty commerce.

A social-commerce layer for online retailers that turned shoppers' product preferences into Facebook sharing, organized wants, and retailer follow-up opportunities.

• Social-commerce software service

  Want Button

  An embeddable service for online retailers that let shoppers mark products as wanted and publish product information—including an image, title, and store name—to Facebook Timeline. The associated Facebook interface enabled users to organize their wanted items and view wants associated with other users. Retailers could use the resulting engagement signal to communicate with interested shoppers and offer incentives such as discounts or free shipping.

1. 1Want Buttonen.wikipedia.org