Wanliniu

Wanliniu (万里牛) is a product brand of Hangzhou HUPUN Network Technology Co., Ltd. (杭州湖畔网络技术有限公司), a Chinese software company founded in 2011 and headquartered in Hangzhou, Zhejiang. The brand focuses on providing one-stop digital solutions for omnichannel retail, serving enterprises engaged in domestic e-commerce, cross-border e-commerce, and physical store retail. Its founding team came from leading internet technology companies such as Alibaba. Wanliniu's product matrix is centered on ERP and includes Wanliniu ERP, Wanliniu WMS (warehouse management system), Wanliniu Cross-border ERP, Wanliniu Retail, and Wanliniu BI. These products address key operational needs such as multi-platform order fulfillment, unified omnichannel inventory, supply-distribution integration, business-finance integration, smart warehousing, cross-border order fulfillment, and retail store management. The company also offers solutions for global e-commerce integration, third-party warehousing, cross-border import supply chains, livestream e-commerce, online-offline integration, and distribution digitalization. According to its official website, Wanliniu has established deep partnerships with over 200 mainstream domestic and international e-commerce platforms, including Alibaba, JD.com, Pinduoduo, Douyin E-commerce, Amazon, and Shopee. It has been recognized as an Alibaba Taobao Partner (淘拍档) for ten consecutive years and as a JD.com Excellent Service Provider. The company claims to have served more than 30,000 enterprise customers, including brands such as Yili, Gangrong Food, Wangbaobao, Kohler, Yowant, Chow Sang Sang, By-health, Kobayashi Pharmaceutical, and many others. Wanliniu operates through a network of over 100 offline service outlets across China, aiming to provide localized support and rapid response to customer needs. The company's mission is to "use internet services to drive enterprise innovation," and its vision is to be a trusted and respected cloud service provider. Its values are summarized as "Dream, Action, Persistence." The brand continues to evolve its offerings, with recent additions such as overseas warehouse solutions and cross-border distribution solutions in 2026, and it has obtained ISO 27001 certification for information security management across its product line.

Hangzhou HUPUN Network Technology Co., Ltd. was founded in 2011 by a team originating from Alibaba and other leading internet technology companies. The company is headquartered in Hangzhou, Zhejiang, China. Its product brand, Wanliniu, was established to provide omnichannel retail digitalization solutions. In the early years, Wanliniu focused on e-commerce ERP for domestic online retailers. Over time, it expanded its product line to include warehouse management (WMS), cross-border ERP, business intelligence (BI), and retail store management. The company also developed a network of over 100 offline service outlets across China to support localized customer service. Key milestones from the official website include: in 2017, Wanliniu launched its global edition ERP, seamlessly connecting domestic and foreign trade operations. In 2018, it became a partner of the 1688 Moon Landing Plan and formed a strategic cooperation with Lazada. In 2019, it signed with Rakuten, Japan's largest e-commerce platform. In 2020, Wanliniu BI was launched, and the company received the Alibaba "Double 11 Support Excellence Award." In 2021, it obtained Series B investment from Longteng Capital and 263, and investment from Xihu Venture Capital. In 2022, it was recognized as a Hangzhou quasi-unicorn enterprise and received strategic investment from Laogao E-commerce Circle. In 2023, it was awarded as a Youyou BIP co-creation solution partner and Volcano Engine annual excellent product partner. In 2024, Wanliniu Cross-border ERP became one of the first Temu semi-managed service providers, and the company became an Amazon SPN service provider; all products passed ISO 27001 certification. In 2025, it received the "Taobao Partner" award for e-commerce ERP management software and for Taobao Flash Purchase e-commerce ERP. In 2026, it launched overseas warehouse solutions and cross-border distribution solutions, and was recognized as a 2026 "Jing Excellence" partner. Throughout its history, Wanliniu has maintained deep partnerships with over 200 e-commerce platforms, including Alibaba, JD.com, Pinduoduo, Douyin E-commerce, Amazon, and Shopee. It has been named an Alibaba Taobao Partner for ten consecutive years and a JD.com Excellent Service Provider. The company has served over 30,000 enterprise customers, including well-known brands such as Yili, Kohler, Chow Sang Sang, By-health, and many others. Wanliniu continues to evolve its SaaS offerings to help enterprises reduce costs, increase efficiency, and enhance digital competitiveness.

• 2026

  Launched overseas warehouse solutions and cross-border distribution solutions; recognized as 2026 Jing Excellence partner.

• 2025

  Received 2025 Taobao Partner awards for e-commerce ERP management software and Taobao Flash Purchase e-commerce ERP.

• 2024

  Wanliniu Cross-border ERP became one of the first Temu semi-managed service providers; became Amazon SPN service provider; all products passed ISO 27001 certification.

• 2023

  Awarded Youyou BIP co-creation solution partner and Volcano Engine annual excellent product partner.

• 2022

  Recognized as Hangzhou quasi-unicorn enterprise; received strategic investment from Laogao E-commerce Circle.

• 2021

  Received Series B investment from Longteng Capital and 263; investment from Xihu Venture Capital.

• 2020

  Wanliniu BI launched; received Alibaba Double 11 Support Excellence Award.

• 2019

  Signed with Rakuten, Japan's largest e-commerce platform.

• 2018

  Became a partner of 1688 Moon Landing Plan; strategic cooperation with Lazada.

• 2017

  Wanliniu ERP global edition launched, connecting domestic and foreign trade.

• 2011

  Hangzhou HUPUN Network Technology Co., Ltd. founded.

SaaS-based omnichannel retail digitalization solutions provider, specializing in e-commerce ERP, warehouse management, cross-border ERP, and retail store management.

• Wanliniu ERP

  Professional SaaS-based omnichannel ERP for multi-platform order fulfillment, unified inventory, supply-distribution integration, and business-finance integration.

• Wanliniu WMS

  Smart warehouse management system for livestream quick-ship warehouses, shelf e-commerce warehouses, wholesale-retail BC combined warehouses, multi-owner cloud warehouses, bonded warehouses, and overseas warehouses.

• Wanliniu Cross-border ERP

  Cross-border ERP for order fulfillment and refined operations on Amazon, AliExpress, Temu, Shein, and other cross-border e-commerce platforms.

• Wanliniu Retail

  Retail store management system for brand chain enterprises, online e-commerce plus offline stores, instant retail hour-delivery, and omnichannel inventory management.

• Wanliniu BI

  Business intelligence tool for multi-dimensional full-link operational analysis.

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