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Wang-Zheng Berhad

Malaysian manufacturer and distributor of disposable fibre-based products, processed papers and consumer goods, operating own brands and OEM services.

Last updated September 26, 2026

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Overview

Wang-Zheng Berhad is a Malaysian public company principally engaged in the manufacturing, processing and distribution of fibre-based products. Its core disposable product range includes baby diapers, sanitary napkins, tissue and serviette products, and cotton products, while its processed paper business supplies wood-free paper and art paper mainly to local publishing and printing companies. Through its subsidiary Wang-Zheng Corporation, the group also markets a range of third-party consumer and household items such as hair shampoo, shower cream, baby oil and hair gel. The company manufactures many of its products under its own brand names and also acts as an original equipment manufacturer (OEM) for various local and foreign brands. The group traces its origins to 1987, when Wang-Zheng Corporation was incorporated in Malaysia as a private limited company and began as a small trading business dealing in fast-moving consumer products including canned and dried foods and household items. Over the years the group diversified into manufacturing and processing, and Wang-Zheng Corporation evolved into the principal marketing arm of Wang-Zheng Berhad. Key manufacturing capabilities were built through subsidiaries such as Quality Hero Corporation, incorporated in 2000, which produces sanitary napkins, tissues, serviettes, disposable baby diapers and cotton products, and Carefeel Cotton, incorporated in 1993, which adopted Japanese technology and Korean expertise to manufacture cotton jumbo rolls for facial cotton and further cotton-based products. Wang-Zheng Berhad positions itself as a supplier of daily products for Malaysia and Southeast Asia, with a mission to be a top-tier supplier through ongoing innovation and premium products and services, and a vision of providing quality products at affordable prices. The group emphasises keeping abreast of contemporary technology, with directors and senior management attending local and international trade fairs and seminars relevant to the disposable fibre-based products and processed papers industries. Its leadership includes Executive Chairman cum Group Chief Executive Officer Hui Ching Chi and Executive Director Wong Pui Wai Nancy, supported by independent and non-independent non-executive directors. The company is publicly listed in Malaysia and has highlighted sustainability progress, including a 3-Star ESG rating.

History

Wang-Zheng Berhad's history is rooted in the incorporation of Wang-Zheng Corporation in Malaysia under the Companies Act, 1965 on 14 December 1987 as a private limited company. Wang-Zheng Corporation commenced business from inception as a small trading company involved in fast-moving consumer products such as canned and dried foods and household items. As the group diversified into manufacturing and processing and expanded over the years, Wang-Zheng Corporation evolved to become the principal marketing arm of Wang-Zheng Berhad. The group's manufacturing base was broadened through subsidiary companies. Carefeel Cotton was incorporated in Malaysia on 28 June 1993 as a private limited company and commenced business from inception. In 1994, Carefeel Cotton imported Japanese technology and used Korean expertise to manufacture cotton jumbo rolls for subsequent processing into facial cotton; these cotton jumbo rolls are also sold to Quality Hero for further processing into other cotton-based products. New Top Win was incorporated on 1 June 1994 as a private limited company and commenced business from inception. Quality Hero Corporation was incorporated in Malaysia on 29 May 2000 as a private limited company and commenced business on 1 October 2000. From an initial investment in machinery for the manufacturing of sanitary napkins, tissues and serviettes, Quality Hero rapidly expanded to also manufacture disposable baby diapers and cotton products in 2001. Its products are principally marketed by Wang-Zheng Corporation for distribution in the local market, and Quality Hero also exports its products on a relatively small scale. Today Wang-Zheng Berhad is principally engaged in the manufacturing, processing and distribution of fibre-based products. Its disposable fibre-based product range includes baby diapers, sanitary napkin protection, tissue products and cotton products, offered with different features and packaging sizes to meet different customer needs and preferences. Its processed paper business processes and distributes wood-free paper and art paper, principally sold to local publishing and printing companies. Through Wang-Zheng Corporation, the group also sells various other brands of consumer and household items including hair shampoo, shower cream, baby oil and hair gel. The company manufactures many products under its own brand names and also acts as an OEM for various local and foreign brands. The group places strong emphasis on keeping abreast of contemporary technologies to stay efficient and competitive. Its directors and senior management attend local and international trade fairs and seminars relevant to the disposable fibre-based products and processed papers industries. Wang-Zheng Berhad is a public company in Malaysia and has reported sustainability progress, including a 3-Star ESG rating. Its board includes Executive Chairman cum Group Chief Executive Officer Hui Ching Chi and Executive Director Wong Pui Wai Nancy, alongside non-independent and independent non-executive directors.

  • Wang-Zheng Corporation incorporated in Malaysia as a private limited company; commenced business as a small trading company in fast-moving consumer products.

  • Carefeel Cotton incorporated in Malaysia as a private limited company; commenced business from inception.

  • Carefeel Cotton imported Japanese technology and used Korean expertise to manufacture cotton jumbo rolls for facial cotton.

  • New Top Win incorporated in Malaysia as a private limited company; commenced business from inception.

  • Quality Hero Corporation incorporated in Malaysia as a private limited company.

  • Quality Hero commenced business, initially manufacturing sanitary napkins, tissues and serviettes.

  • Quality Hero expanded to manufacture disposable baby diapers and cotton products.

  • Wang-Zheng Berhad announced a 3-Star ESG rating marking sustainability progress.

Products and positioning

Top-tier supplier of daily products in Malaysia and Southeast Asia, providing quality products at affordable prices through innovation and OEM capabilities.

  • Disposable baby diapers

    Manufactured by Quality Hero; part of the disposable fibre-based product range.

  • Sanitary napkins

    Manufactured by Quality Hero; part of the sanitary napkin protection range.

  • Tissue products and serviettes

    Manufactured by Quality Hero; part of the disposable fibre-based product range.

  • Cotton products and facial cotton

    Carefeel Cotton manufactures cotton jumbo rolls processed into facial cotton; Quality Hero further processes into other cotton-based products.

  • Wood-free paper and art paper

    Processed and distributed by Wang-Zheng Berhad, principally sold to local publishing and printing companies.

  • Consumer and household items

    Sold via Wang-Zheng Corporation, including hair shampoo, shower cream, baby oil and hair gel.

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