Waitomo
A New Zealand fuel supplier and retailer, known for its unmanned Fuel Stops and low-cost fuel.
Last updated September 1, 2026
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Overview
Waitomo is a New Zealand fuel company founded in 1947 by Desmond Ormsby. It operates over 95 Fuel Stops and Diesel Stops across New Zealand, offering fuel products such as Unleaded 91, Premium 95, Diesel, and GoClear. The company is family-owned and operated, with a focus on providing fairer fuel prices and disrupting the market.
History
Waitomo was founded in 1947 by Desmond Ormsby in Te Kuiti. In 1953, the Te Kuiti Depot opened. In 1989, the company re-branded and formed Waitomo Brennan Petroleum. In 1994, it started Fuel Direct service in Auckland. In 1996, it changed its name to Waitomo Petroleum Limited. In 2002, the Ormsby family bought shares back from Mobil, making it Kiwi-owned. In 2012, the first Fuel Stop opened in Te Uku. In 2015, the brand 'Waitomo - Kiwis fueling Kiwis' was adopted. In 2019, the company expanded to the South Island. In 2022, it celebrated 75 years. In 2023, it planned to open New Zealand's first hydrogen refueling site at a Waitomo Fuel Stop.
Products and positioning
Low-cost operator, market disruptor, offering fairer fuel prices and competition in New Zealand.
Unleaded 91
Available at all Fuel Stops.
Premium 95
Available at selected Fuel Stops.
Diesel
Available at Fuel Stops and Diesel Stops, with high-flow pumps at some sites.
GoClear
A Diesel exhaust fluid (DEF) used in vehicles with SCR tanks to reduce nitrogen oxide emissions.
Kerosene
Available on trucks.
EV charging
Installed at select sites in partnership with WEL Networks.
Hydrogen refueling
Developing New Zealand's first nationwide hydrogen refueling stations network with Hiringa Energy.
Sources6 sources
- 1Waitomo Group | Kiwis fueling Kiwiswaitomogroup.co.nz
- 2Our 75-year history | We're in it for the long haul | Waitomo Groupwaitomogroup.co.nz
- 3About us | Kiwis fueling Kiwis | Waitomo Groupwaitomogroup.co.nz
- 4Our products | Unleaded 91, Premium 95, Diesel, GoClear, hydrogen | Waitomo Groupwaitomogroup.co.nz
- 5Waitomowikidata.org
- 6THL begins New Zealand Restructuring processsharechat.co.nz
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