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Waitomo

A New Zealand fuel supplier and retailer, known for its unmanned Fuel Stops and low-cost fuel.

Last updated September 1, 2026

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Overview

Waitomo is a New Zealand fuel company founded in 1947 by Desmond Ormsby. It operates over 95 Fuel Stops and Diesel Stops across New Zealand, offering fuel products such as Unleaded 91, Premium 95, Diesel, and GoClear. The company is family-owned and operated, with a focus on providing fairer fuel prices and disrupting the market.

History

Waitomo was founded in 1947 by Desmond Ormsby in Te Kuiti. In 1953, the Te Kuiti Depot opened. In 1989, the company re-branded and formed Waitomo Brennan Petroleum. In 1994, it started Fuel Direct service in Auckland. In 1996, it changed its name to Waitomo Petroleum Limited. In 2002, the Ormsby family bought shares back from Mobil, making it Kiwi-owned. In 2012, the first Fuel Stop opened in Te Uku. In 2015, the brand 'Waitomo - Kiwis fueling Kiwis' was adopted. In 2019, the company expanded to the South Island. In 2022, it celebrated 75 years. In 2023, it planned to open New Zealand's first hydrogen refueling site at a Waitomo Fuel Stop.

Products and positioning

Low-cost operator, market disruptor, offering fairer fuel prices and competition in New Zealand.

  • Unleaded 91

    Available at all Fuel Stops.

  • Premium 95

    Available at selected Fuel Stops.

  • Diesel

    Available at Fuel Stops and Diesel Stops, with high-flow pumps at some sites.

  • GoClear

    A Diesel exhaust fluid (DEF) used in vehicles with SCR tanks to reduce nitrogen oxide emissions.

  • Kerosene

    Available on trucks.

  • EV charging

    Installed at select sites in partnership with WEL Networks.

  • Hydrogen refueling

    Developing New Zealand's first nationwide hydrogen refueling stations network with Hiringa Energy.

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