W. van Veluw

W. van Veluw B.V. is a Dutch family-run company based in Zeist, Netherlands, that has been designing and producing decorations, medals, insignia, sport medals, tokens, carnival chains, badges and wings since 1942. The firm describes itself as a workshop of creative craftspeople who combine traditional craftsmanship with modern production, and it positions itself as a total solution for awards and promotional items. Its sister organisations — Koninklijke Begeer, Medaillefabriek Stol and Double You Promotions — allow it to supply a wide range of related promotional articles alongside its core medal and insignia business. The company is known in the Netherlands for producing the Vierdaagsekruisje, the commemorative cross awarded to participants of the Nijmegen Four Days Marches, and it has publicly emphasised its local, sustainable production. In 2024 it was reported that the Midwinter Marathon in Apeldoorn chose Van Veluw for its medals, with the company highlighting that its medals are no longer sourced from China. Van Veluw markets itself on high quality, competitive pricing, environmental awareness and close planning with clients. As a private company, W. van Veluw B.V. does not publish detailed financial information. Its official website and Wikidata entry confirm its identity and long history, and its work is closely tied to Dutch commemorative and sporting culture.

W. van Veluw B.V. was founded in 1942 and has been active in the Dutch market for over 75 years. From its base in Zeist, the company built a reputation as a specialist in the design and production of decorations, medals, insignia and related ceremonial and promotional items. Over the decades it expanded its capabilities and formed a group of sister organisations — Koninklijke Begeer, Medaillefabriek Stol and Double You Promotions — enabling it to offer a total solution for awards and promotional articles. The company is particularly known for producing the Vierdaagsekruisje, the cross awarded to participants of the Nijmegen Four Days Marches, a tradition it has supported for many years. In 2024, Van Veluw received attention for supplying medals to the Midwinter Marathon in Apeldoorn, and it publicly emphasised its commitment to local, sustainable production, stating that its medals are no longer sourced from China. The firm continues to operate as a private, family-oriented business, combining craftsmanship with modern production methods.

• 2024

  Midwinter Marathon Apeldoorn chooses Van Veluw for medals; company highlights local production.

• 2024

  Press coverage of Van Veluw's production of around 40,000 Vierdaagsekruisjes.

• 1942

  W. van Veluw B.V. founded in the Netherlands.

High-quality, sustainable, locally produced medals and insignia at competitive prices.

• Vierdaagsekruisje

  Commemorative cross awarded to participants of the Nijmegen Four Days Marches, produced by Van Veluw.

• Sport medals

  Medals for sporting events, including the Midwinter Marathon in Apeldoorn.

• Royal decorations and insignia

  Decorations, eretekens, insignes, badges and wings for official and ceremonial use.

1. 1Home - Van Veluwvanveluw.nl
2. 2W. van Veluw - Wikidatawikidata.org