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Würth Hochenburger GmbH

Retailer / private label

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Austrian family-owned building materials and DIY retail group founded in 1922, operating 25 building material markets and 8 DIY stores across Austria, plus subsidiaries in Germany and Switzerland.

Last updated September 26, 2026

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Overview

Würth Hochenburger GmbH is an Austrian family-owned building materials and DIY retail company headquartered in Innsbruck. Founded in 1922 by DI Leo Würth, the company has grown into a leading specialist building materials trader with over 40 locations across Austria, Germany, and Switzerland. Its motto, "Bestens beraten, wenn's ums Bauen geht" (Best advice when it comes to building), reflects its focus on expert consultation and quality products for both commercial and private customers. The company operates 25 building materials markets (Baustoffmärkte) and 8 DIY stores (Baumärkte) in Austria, primarily in the western part of the country. It serves construction companies, trade businesses, industry, and private builders. The group also includes subsidiaries Fritz Baustoffe GmbH & Co. KG in Germany and Würth Hochenburger AG in Switzerland. With around 800 employees, Würth Hochenburger sources quality building materials from 15 countries across three continents. Würth Hochenburger offers a wide range of products including building materials, tools, garden supplies, and home improvement goods. The company has developed its own private label brands (WH-Eigenmarken) covering products such as mortar, screed, insulation, sealants, tools, and garden accessories. These private labels are designed to offer cost-effective solutions without compromising on quality. The company emphasizes professional advice, reliability, and trustworthiness as its core values. Its expert teams provide on-site consultation, logistics support, and tailored offers for large-scale commercial and industrial customers. The group's history includes numerous expansions, acquisitions, and the establishment of new branches, solidifying its position as a key player in the European building materials retail sector.

History

Würth Hochenburger was founded in 1922 by DI Leo Würth in Innsbruck, Austria, at Maria-Theresien-Straße 10. In 1939, the company was taken over by Georg Hochenburger, initially through a lease and later through purchase. In 1940, a sister company, Georg Hochenburger, was established in Salzburg. In 1942, the company acquired the Tonwerk Fritzens brickworks. The 1960s saw further expansion with the founding of branches in Bad Ischl (1961) and Tamsweg (1961). Over the following decades, the company grew into a group with over 40 locations in Austria, Germany, and Switzerland. Today, the Würth Hochenburger Group operates 25 building materials markets and 8 DIY stores in Austria, employs around 800 people, and sources products from 15 countries across three continents. The group includes subsidiaries Fritz Baustoffe GmbH & Co. KG in Germany and Würth Hochenburger AG in Switzerland.

  • 1961

    Establishment of branches in Bad Ischl and Tamsweg.

  • 1942

    Acquisition of Tonwerk Fritzens brickworks.

  • 1940

    Sister company Georg Hochenburger founded in Salzburg.

  • 1939

    Taken over by Georg Hochenburger.

  • 1922

    Founded by DI Leo Würth in Innsbruck, Austria.

Products and positioning

Specialist building materials retailer offering expert advice and quality products for commercial and private customers.

  • WH-Klebespachtel

  • WH-Pur

  • WH-Bit-Box

  • WH-Baueimer

  • WH-Betonkontakt

  • WH-Maurerkelle

  • WH-Trennscheibe

  • WH-Wärmedämmmörtel

  • WH-Montage-Füllschaum

  • WH-Vergussmörtel

  • WH-Fliesenlegerschwamm

Sources5 sources

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