VseInstrumenti.ru
Russian online hypermarket for professional tools, construction, manufacturing and service supplies.
Last updated September 27, 2026
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Overview
VseInstrumenti.ru (ВсеИнструменты.ру) is a Russian online hypermarket and chain of shops and pick-up points specializing in tools and equipment for professionals and businesses in construction, manufacturing and services. Founded in 2006 by Moscow Institute of Physics and Technology students Viktor Kuznetsov and Nikolai Gudovskikh, later joined by Alexander Goltsov, the company grew from a small online tool catalog into one of Russia's largest e-commerce retailers. It began with more than 4,000 tool and machine items in 2007, expanded its assortment threefold by 2009 to include garden equipment, and opened its first pick-up point in Moscow in 2009. New categories such as power and climate equipment, construction and warehouse equipment were added in 2010. By 2014 the online store offered 40,000 items and attracted over 1.5 million unique users monthly. The company has developed a strong digital and content marketing presence, collaborating with DIY bloggers since 2017 and holding an annual 'Best DIY Blogger' award since 2019. In 2017 it piloted tool rental, which became a separate brand 'ViRent' in 2020. In 2020 it launched a marketplace format to simplify cooperation with small and medium businesses, though the company does not consider itself a marketplace. A major logistics milestone was the 2020 agreement to build 188,000 m² of warehouse space in Domodedovo, with the move completed in October 2021. VseInstrumenti.ru serves both retail and corporate clients, with corporate customers (manufacturing, construction and service companies) accounting for about 75% of its client base. Revenue grew from over 36.5 billion rubles in 2020 to 183 billion rubles in 2025, with net profit of 3.4 billion rubles in 2025. In summer 2024 the company conducted an IPO on the Moscow Exchange, with 12% of shares becoming free float. In May 2024, VI.ru became the 100% owner of OOO VseInstrumenti.ru, replacing Haverburg Enterprises Limited. The general director is Maria Nikolaevna Shmeleva. In 2025, Forbes ranked it among the top 30 most valuable Runet companies, and Similarweb placed it second among global Home and Garden websites. It also ranked second among DIY online stores in the INFOLine rating and seventh in Data Insight's 'Top 100 Largest Online Stores in Russia'. ACRA assigned a credit rating of A-(RU) in 2024, confirmed in 2025, and upgraded to A(RU) in 2026.
History
VseInstrumenti.ru was founded in 2006 by Viktor Kuznetsov and Nikolai Gudovskikh, students at the Moscow Institute of Physics and Technology, with Alexander Goltsov joining later. The company started as an online store for tools and machines. By 2007, the online store offered more than 4,000 items of tools and machines. In 2009, the assortment tripled, including garden equipment, and the first pick-up point was opened in Moscow. In 2010, new product categories were introduced: power and climate equipment, construction and warehouse equipment. By 2014, the online store's assortment reached 40,000 items, and monthly unique visitors exceeded 1.5 million. In 2017, the company launched a pilot tool rental project, which in 2020 was spun off as a separate brand 'ViRent'. Since 2017, the company actively collaborated with DIY bloggers, using direct advertising integrations and long-term special projects such as 'Wild DIY' and 'RemONt'. Since 2019, the annual 'Best DIY Blogger' award has been held. This helped increase YouTube subscribers from 20,000 to 128,000 and Instagram followers from 3,000 to 200,000 over four years. In 2020, the largest deal in the history of Russian warehouses was closed: VseInstrumenti.ru signed an agreement for the construction of 188,000 m² of warehouse space in Domodedovo. The move to the new warehouse took place in October 2021. In April 2020, the company launched operations in a marketplace format, though it is not a marketplace; this simplified cooperation with small and medium businesses urgently seeking new sales channels due to the pandemic. In May 2024, VI.ru became the 100% owner of OOO VseInstrumenti.ru, replacing Haverburg Enterprises Limited. In summer 2024, the company conducted an IPO on the Moscow Exchange, with 12% of shares becoming free float. The general director is Maria Nikolaevna Shmeleva. Financial performance: in 2020, revenue exceeded 36.5 billion rubles excluding VAT, up 58% compared to 2019. In 2021, revenue was 56.19 billion rubles with net profit of 393.76 million rubles. In 2023, revenue was 132.7 billion rubles (+53% to 2022) and net profit 3.7 billion rubles (+48%). In 2025, revenue was 183 billion rubles (+8% to 2024) and net profit 3.4 billion rubles. Corporate clients, including manufacturing, construction and service companies, contributed significantly to growth, accounting for about 75% of the client base. Ratings: In 2024, ACRA assigned a credit rating of A-(RU) with a stable outlook, confirmed in 2025. In 2026, ACRA upgraded the rating to A(RU) with a stable outlook. In 2025, Forbes ranked the company among the top 30 most valuable Runet companies. According to Similarweb, at the end of 2025, the company ranked 2nd among global websites in the Home and Garden category. It also took 2nd place among DIY online stores in the INFOLine rating and 7th place in Data Insight's 'Top 100 Largest Online Stores in Russia'.
- 2026
ACRA upgraded credit rating to A(RU) with stable outlook.
- 2025
Entered Forbes top-30 most valuable Runet companies; ranked 2nd among DIY online stores by INFOLine and 7th in Data Insight's top-100; revenue 183 billion rubles.
- 2024
VI.ru became 100% owner of OOO VseInstrumenti.ru; IPO on Moscow Exchange in summer, 12% free float.
- 2021
Moved to new warehouse in Domodedovo in October.
- 2020
Tool rental spun off as brand 'ViRent'; marketplace format launched; agreement signed for 188,000 m² warehouse in Domodedovo.
- 2019
Annual 'Best DIY Blogger' award established.
- 2017
Pilot tool rental project launched; began active collaboration with DIY bloggers.
- 2014
Assortment reached 40,000 items; monthly unique visitors exceeded 1.5 million.
- 2010
New categories introduced: power and climate equipment, construction and warehouse equipment.
- 2009
Assortment tripled, including garden equipment; first pick-up point opened in Moscow.
Products and positioning
Online hypermarket for professionals and businesses in construction, manufacturing and services.
Power tools
Hand tools
Construction equipment
Garden equipment
Climate equipment
Warehouse equipment
Machine tools
Sources2 sources
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