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VPC Inc.

Japanese entertainment solution company formed in January 2025 through the integration of Pony Canyon Planning and Value Plus.

Last updated September 10, 2026

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Overview

VPC Inc. (Kabushiki Kaisha VPC) is a Japanese entertainment solution company. According to its official website, it was formed in January 2025 when Pony Canyon Planning and Value Plus integrated to launch as VPC. Its stated aim is to become a "Valuable Partner Company" through the synergy of VP and PCP. The company describes itself as combining a "creative company" and a "back-office company," offering services spanning design, web promotion, event planning, e-commerce, contact center, and administrative work. Its official company information page lists an establishment date of April 1, 1971, an address in Chiyoda-ku, Tokyo, capital of 12 million yen, and main shareholder Memory-Tech Holdings.

History

VPC Inc. was formed in January 2025 through the integration of Pony Canyon Planning Inc. and Value Plus Inc. Pony Canyon Planning traces its origins to 1971, when it was founded as Nippon Planning Center Inc., described as the only design company of the Fujisankei Group; in 1986 it handled the Fujisankei Group's CI design (the "medama" mark), and in 2020 it changed its name to Pony Canyon Planning Inc. Value Plus was founded in 2007 and provided outsourcing and support for back-office work including customer contact by phone and email, EC sites, office administration, event support, and video production and quality checks. The integration of the "creative company" and the "back-office company" created VPC, which aims to become a valuable partner for companies by leveraging experience in the entertainment field.

Products and positioning

Aims to be a "Valuable Partner Company" by fusing creative and back-office capabilities for the entertainment industry.

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