Voya Financial
Voya Financial is a U.S.-focused financial services company serving retirement, investment management, employee benefits, and insurance markets.
Last updated August 25, 2026
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Overview
Voya Financial is an American financial services company headquartered in New York City. Its business centers on retirement plans, investment management, employee benefits, and selected insurance and annuity services for individuals, employers, institutions, and financial professionals. The company is primarily oriented toward the United States market and operates through a combination of workplace financial products, institutional investment capabilities, and intermediary distribution. The company developed from the U.S. operations of ING Group. Its predecessor businesses entered the U.S. market during the 1970s and expanded over time across retirement, insurance, annuities, and investment services. A major structural turning point came when the U.S. business was separated from ING Group and prepared as an independently backed public company. The resulting entity, initially known as ING U.S., completed an initial public offering in 2013. In 2014, ING U.S. adopted the Voya Financial name. The rebrand marked the company's transition away from the ING identity and established a distinct consumer and institutional brand for its American operations. Voya has since positioned itself around helping people and organizations manage long-term financial security, particularly through employer-sponsored retirement arrangements and investment solutions. Voya's operating footprint includes a major broker-dealer and annuities center in Des Moines, Iowa. That location originated in 1997 and supported the company's financial-professional and annuity activities. The company has also used large-scale technology and operations partnerships: in 2017 it agreed to outsource a broad range of information-technology services to Cognizant, a decision that involved employee reductions and the transfer of work to the service provider. The brand's principal customer groups include employers sponsoring retirement and benefits programs, employees participating in workplace plans, institutional investors, financial advisers, and individual investors or insurance customers. Its offerings are therefore less centered on a single consumer product than on a platform of retirement administration, investment products, workplace benefits, and related financial services. Voya was listed on the Fortune 500 again in 2024 at number 487, with reported revenue of $7.3 billion for the ranking's relevant period.
History
Voya Financial traces its corporate and operating history to the U.S. businesses of ING Group. Those predecessor operations entered the American market in the 1970s and gradually developed capabilities spanning insurance, annuities, retirement services, investment management, and financial-professional distribution. The U.S. operations were not initially presented to the market as Voya; they operated under the ING U.S. identity while remaining part of the broader ING organization. A significant change occurred in the early 2010s when the U.S. business was separated from its former parent and prepared to operate with independent financial backing. ING U.S. completed an initial public offering in 2013, creating a publicly traded American financial services company distinct from the parent group's European identity. This transaction provided the corporate foundation for the later Voya brand, although the company's operating businesses retained links to capabilities built during the preceding decades. In January 2014, ING U.S. announced that it would become Voya Financial. The new name was introduced to establish a separate identity for the U.S. company and to move away from the ING brand. The rebranding took effect in April 2014. Rather than representing a single product line, Voya was designed as an umbrella identity for retirement, investment, insurance, annuity, and employee-benefits activities. Voya's retirement and financial-professional operations have included a significant center in Des Moines, Iowa. The site was established in 1997 and became an important base for broker-dealer and annuity activities. This operational history reflects the company's emphasis on workplace retirement programs and distribution through financial professionals, in addition to direct relationships with institutional and employer clients. The company continued to reshape its operating model after the rebrand. On July 31, 2017, Voya agreed to transfer a broad set of information-technology services to Cognizant. The outsourcing arrangement led to layoffs and the movement of jobs to Cognizant, illustrating the cost and workforce consequences of the company's effort to reorganize technology operations. In the years that followed, Voya remained a U.S.-oriented financial services company with activities across retirement, investments, workplace benefits, insurance, annuities, and intermediary services. Its business model has been shaped by the long-term nature of retirement savings and institutional investing rather than by short-lived consumer product cycles. The company was listed again in the Fortune 500 in 2024, ranking 487th with reported revenue of $7.3 billion, a marker of its continuing scale in the U.S. financial sector.
- 2024
Returns to the Fortune 500
[1]Voya ranked 487th on the Fortune 500, with reported revenue of $7.3 billion for the relevant ranking period.
- 2017
IT outsourcing agreement with Cognizant
[1]Voya agreed to outsource a broad range of information-technology services to Cognizant, with associated layoffs and job transfers.
- 2014
Voya Financial brand launched
[1]ING U.S. completed its transition to the Voya Financial name in April.
- 2013
ING U.S. becomes an independently backed public company
[1]The U.S. operating business of ING Group was spun off and completed an initial public offering.
- 1997
Des Moines operating center established
[1]A major Des Moines, Iowa, center was established for broker-dealer and annuity operations.
- 1970
Predecessor businesses enter the U.S. market
[1]The predecessor operations that later formed part of Voya's business began entering the United States market during the 1970s.
Products and positioning
A U.S.-focused financial services brand organized around retirement readiness, workplace financial wellness, investment management, and employee benefits.
Retirement services
Retirement plans
Voya provides workplace retirement services for employers and employees, including employer-sponsored savings arrangements and related administration. This is a core area of the company's business and connects employers, plan participants, investment options, and retirement-planning resources.
Asset management
Investment management
Voya offers investment management capabilities for institutional, intermediary, and other clients. The business supports the management and distribution of investment solutions and complements the company's retirement and workplace-financial-services activities.
Insurance and employee benefits
Employee benefits and insurance
The company provides employee-benefit and insurance-related solutions connected with workplace financial protection. These offerings extend Voya's relationship with employer clients beyond retirement savings and support broader benefits programs.
Annuity products
Annuities
Annuities have been part of Voya's predecessor and current financial-professional businesses. The company has supported annuity distribution and related services through its broker-dealer and financial-professional operations, including its Des Moines center.
Marketing campaigns
- 2014Voya Financial rebrand
United States
The company introduced Voya Financial as the new identity for the former ING U.S. organization, using the rebrand to establish a distinct American financial-services name after the corporate separation from ING Group.
Outcome. The Voya Financial name became the company's principal public brand in April 2014.
Brand decisions
2017
Outsource information-technology services to CognizantStrategyBackground
Voya undertook a broad operating-model change affecting its technology services and support functions.
Action taken
On July 31, 2017, Voya agreed to transfer a broad range of IT services to Cognizant.
Aftermath
The arrangement resulted in layoffs and the transfer of jobs to Cognizant.
2014
Adopt the Voya Financial nameStrategyBackground
Following the separation from ING Group, the company needed a distinct identity for its U.S. financial-services businesses.
Action taken
The company rebranded from ING U.S. to Voya Financial, with the change taking effect in April 2014.
Aftermath
Voya became the umbrella brand for the company's retirement, investment, insurance, annuity, and employee-benefits activities.
2013
Separate the U.S. business from ING GroupStrategyBackground
The U.S. operating subsidiary of ING Group was prepared to operate with independent financial backing and a separate public-company structure.
Action taken
ING U.S. was spun off and established an independent public-company platform through an initial public offering.
Aftermath
The transaction created the corporate foundation for the Voya Financial brand and its subsequent independent U.S. strategy.
Recent events
- Unconfirmed
Julie Wallace receives Unsung Heroes recognition[3]
Reported:
Voya Financial presented teacher Julie Wallace with a $7,000 check in recognition of her educational program; Wallace placed third among this year’s 50 finalists.
Voya announces planned acquisition of Tygh Capital Management’s advisory business[4]
Reported:
Voya’s asset management business announced plans to acquire the investment advisory business of Tygh Capital Management. The terms were not disclosed, and the deal was expected to close in the first quarter of 2022.
Businessolver launches Pinnacle Program with benefits carriers[5]
Reported:
Businessolver announced the launch of its exclusive Pinnacle Program with preferred voluntary benefits carriers and partners. The program integrates partner supplemental-benefit options into the Benefitsolver platform; named participating organizations include Allstate Benefits, Cigna, Pets Best, The Hartford, Unum and Voya Financial.
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