Volagi Cycles
Volagi Cycles was an American bicycle company founded in 2010 by former Specialized and CamelBak designers.
Last updated August 25, 2026
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Overview
Volagi Cycles was an American bicycle brand and manufacturing company based originally in Cotati, California. It was established in 2010 by Robert Choi and Barley Forsman, two bicycle-industry designers who had previously worked at Specialized Bicycle Components and CamelBak. The company entered the market as an independent designer and producer of bicycles and related components, positioning itself around performance-oriented cycling products rather than as a mass-market sporting-goods label. Volagi developed a distribution network that included approximately 80 bicycle dealers in the United States and six international distributors. Its business therefore combined direct brand development with specialist bicycle retail and overseas distribution. The available reference material identifies the company broadly as a bicycle and component manufacturer, but does not provide a complete catalog of model names, specifications, prices, production volumes, or ownership structure. The company became involved in a significant legal dispute with its former employer, Specialized Bicycle Components, in 2012. Specialized alleged theft of trade secrets, breach of employment contract, and related violations. According to the available account, eight of Specialized's nine claims were dismissed or otherwise did not proceed, while the remaining breach-of-contract claim resulted in a jury award of one dollar in damages to Specialized. Volagi's attorney characterized the litigation as an example of using legal action to hinder competition and estimated that Specialized had incurred more than two million dollars in legal fees. These statements reflect the parties' litigation positions and reported commentary rather than an independent financial audit. Volagi also supported competitive cycling through sponsorship of athletes including Chris Ragsdale, who competed in ultra-cycling events such as the Race Across America. This association connected the brand with endurance and high-mileage cycling, although the sources do not document a broader formal campaign platform or a detailed sponsorship portfolio. In September 2016, Volagi announced that it would cease operations. The reported context was a bicycle accident involving an automobile in which a founding member was injured. No later operating activity, successor company, acquisition, or revival is identified in the supplied reference material. Volagi is therefore best treated as a defunct American bicycle brand whose principal historical significance lies in its independent launch by experienced industry designers, its specialist dealer and distributor network, its dispute with Specialized, and its short operating life.
History
Volagi Cycles emerged in 2010 as an independent American bicycle venture founded by Robert Choi and Barley Forsman. Both founders had prior experience at established cycling and outdoor-equipment companies: Specialized Bicycle Components and CamelBak. Their backgrounds gave the new company industry knowledge in bicycle design, product development, and specialist-market distribution. Volagi was originally based in Cotati, California, and focused on bicycles and related components. Rather than operating solely as a local maker, Volagi built a network that reportedly reached about 80 bicycle dealers in the United States and six international distributors. This structure placed the brand within the specialist bicycle retail channel and gave it access to markets outside the United States. The supplied sources do not identify every market, factory, model, or component supplier, so the company's manufacturing footprint and detailed product range cannot be reconstructed reliably. Volagi's early history was shaped by a legal conflict with Specialized. In 2012, Specialized sued the company and its founders, alleging theft of trade secrets, breach of employment contract, and other related wrongdoing. The case was especially notable because the defendants had previously worked for Specialized and then established a competing bicycle business. The available account states that eight of Specialized's nine claims were thrown out of court or otherwise failed to proceed, while the one breach-of-contract claim that reached trial resulted in a jury award of only one dollar to Specialized. Volagi's lawyer, Tyler Paetkau, was reported to have estimated that Specialized spent more than two million dollars in legal fees, and he described the case as litigation intended to limit competition. The record supplied here does not establish that estimate independently, but it illustrates how the lawsuit became central to Volagi's public history. The brand also sought visibility through competitive cycling. Volagi sponsored athletes such as Chris Ragsdale, who took part in ultra-cycling events including the Race Across America. Endurance-event sponsorship was consistent with a performance-oriented identity and offered a way for a relatively small bicycle company to demonstrate its products in demanding use conditions. No comprehensive list of sponsored athletes, formal campaign names, or campaign spending is available in the reference material. In September 2016, Volagi announced that it would close its doors. The cited explanation connected the decision with a bicycle accident involving an automobile in which a founding member was injured. The announcement marked the end of the company's operating period. The supplied sources do not report a bankruptcy proceeding, acquisition, successor brand, or later relaunch; accordingly, closure is documented, while the precise legal process used to wind down the company remains unknown. Volagi's historical profile is therefore that of a short-lived, specialist American bicycle company. It combined experienced founders, a dealer-and-distributor network, endurance-cycling sponsorship, and an attempt to compete independently in a market where intellectual-property and employment issues can be commercially consequential. Its best-documented milestones are its 2010 founding, the 2012 Specialized litigation, and the September 2016 closure.
- 2016
Company announces closure
[1]In September 2016, Volagi announced that it would cease operations after a founding member was injured in a bicycle accident involving an automobile.
- 2012
Specialized litigation begins
[1]Specialized Bicycle Components sued Volagi and its founders over alleged trade-secret misuse, employment-contract violations, and related matters.
- 2012
Jury awards Specialized one dollar
[1]The reported trial outcome gave Specialized a one-dollar award on the breach-of-contract claim that reached trial, while the other reported claims did not succeed.
- 2010
Volagi Cycles is founded
[1]Robert Choi and Barley Forsman founded Volagi Cycles in Cotati, California, after working in the bicycle and outdoor-equipment industries.
Products and positioning
Independent, performance-oriented bicycle design and manufacturing brand serving specialist dealers, endurance cyclists, and competitive cycling communities.
Performance and road bicycles · 2010
Volagi bicycles
Volagi manufactured bicycles for the performance and specialist cycling market. The available reference material identifies the company as a bicycle manufacturer but does not provide a reliable complete list of model names, frame materials, geometries, specifications, or production dates. Its dealer network and endurance-event sponsorship indicate an emphasis on serious recreational and competitive use.
Bicycle components and related equipment
Volagi bicycle components
The company also manufactured or marketed bicycle-related components. The supplied sources do not identify particular component families, technical specifications, or branded product names, so this entry is limited to the broad product category documented for Volagi.
Controversies
2012
Trade-secret and employment-contract lawsuit
Specialized Bicycle Components sued Volagi and its founders, alleging theft of trade secrets, breach of employment contract, and related wrongdoing. The reported litigation outcome favored Volagi on most claims; Specialized received a one-dollar jury award on the remaining contract claim.
Marketing campaigns
- Ultra-cycling athlete sponsorship
United States
Volagi sponsored athletes including Chris Ragsdale, who competed in ultra-cycling events such as the Race Across America. The sponsorship connected the brand with endurance performance and long-distance cycling.
Outcome. The sponsorship provided visibility in endurance cycling, but the available material does not report audience, sales, or other campaign-performance results.
Brand decisions
2016
Decision to cease operationsOtherBackground
A founding member was reportedly injured in a bicycle accident involving an automobile.
Action taken
Volagi announced in September 2016 that it would close its doors.
Aftermath
The company became defunct, with no successor, acquisition, or relaunch identified in the supplied sources.
2010
Launch as an independent specialist bicycle companyStrategyBackground
The founders entered the bicycle market after prior work at Specialized Bicycle Components and CamelBak.
Action taken
Volagi established its own bicycle and component brand in Cotati, California, and developed a dealer and international-distributor network.
Aftermath
The company reportedly reached approximately 80 U.S. bicycle dealers and six international distributors.
Recent events
- 2016
Volagi Cycles announces closure[1]
Bankruptcy · Other
Volagi announced in September 2016 that it would close its operations. The reported context involved an automobile-related bicycle accident in which a founding member was injured.
Volagi-sponsored athlete competes in ultra-cycling events[1]
Campaign
Volagi sponsored athletes including Chris Ragsdale in ultra-cycling competitions such as the Race Across America, reinforcing the brand's association with endurance cycling.
Sources1 sources
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