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Voices.com

Voices.com is a Canadian online marketplace connecting voice actors with businesses seeking voice talent and related services.

Last updated August 25, 2026

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Overview

Voices.com is a Canadian voice-over marketplace and talent platform headquartered in London, Ontario. The service connects voice actors, narrators and other voice professionals with businesses, advertising agencies, media producers and other employers seeking recorded voice services. Its marketplace covers assignments such as commercials, telephone and voicemail messages, narration, e-learning, animation, video games, trailers and other production work. The platform also provides searchable talent profiles, audio demos, job listings, audition tools, pricing information and educational material about the voice-acting business. The company was founded in 2003 by married couple David and Stephanie Ciccarelli. David had studied audio engineering at the Ontario Institute of Audio Recording Technology and operated a recording studio, while Stephanie was a musician and vocalist studying at the University of Western Ontario. Their studio encounters with performers looking for voice-over opportunities led them to identify a broader marketplace need: businesses needed a way to find voice talent, and performers needed a way to discover and audition for work. The founders chose to build an online marketplace rather than concentrate on producing voice content themselves. The business was initially known as Interactive Voices and was incorporated in Ontario in 2004. The company later acquired the Voices website name from a medical journal for $30,000 and adopted the Voices.com identity. It expanded from a locally based startup into an international platform, supporting clients and talent in more than 100 languages and dialects. The service is designed to connect employers in smaller markets with performers outside their immediate regions, while also giving larger organizations access to a broad, searchable pool of specialists. The platform is open to non-union performers, although some employers and projects require talent to belong to SAG-AFTRA or another applicable union. Voices broadened its digital access through mobile applications. An iPad and iPhone application was introduced in 2012, an Android application followed in 2013, and an Apple Watch application was added in 2015. The company also developed an editorial and educational library covering voice acting, industry practices and market trends. Its reported clients have included ESPN, PBS, The History Channel, Reader's Digest, NBC, DreamWorks Animation and Sony, among others. International development became more prominent during the 2010s. Voices launched a Spanish-language site for Latin American users in 2014, participated in Canadian technology-incubator and accelerator initiatives, and established a temporary New York office through the 2015 Canada Technology Accelerator. It undertook a reported $3.6 million expansion project in 2014, raised $2 million from a Business Development Bank of Canada division in 2015, and raised $18 million from Morgan Stanley Expansion Capital in 2017. In the same year, it acquired California-based Voicebank.net, an online casting and project-management platform. By 2025, the platform was reported to have more than 500,000 registered individuals and companies, more than 100 employees, and clients and voice talent in 160 countries. Its market position rests on the combination of a two-sided talent marketplace, audition and project-management tools, international reach, voice-demo discovery and educational resources. The company has also faced criticism over the handling of managed-services fees, with voice actors alleging that portions of client budgets were retained by the platform without sufficient transparency. Voices.com continued operating as an active private company, but detailed current ownership and leadership information is not established by the supplied reference material.

History

Voices.com began in 2003 when David and Stephanie Ciccarelli identified an opportunity to connect voice actors with organizations seeking recorded voice services. David's background included audio-engineering studies at the Ontario Institute of Audio Recording Technology and operation of a recording studio. Stephanie was a musician and vocalist studying at the University of Western Ontario. Their work with performers seeking voice-over opportunities encouraged them to build an internet marketplace rather than operate primarily as a production studio. The company initially used the name Interactive Voices and was incorporated in Ontario in 2004. The business later acquired the Voices website name for $30,000 from a medical publication and developed the Voices.com brand. Its core model combined voice-talent profiles, audio demos, employer job postings, auditions and project coordination. The marketplace allowed performers to seek work without being required to join a union, although individual clients and productions could require SAG-AFTRA membership or another union affiliation. The company also published educational articles intended to help performers and buyers understand the voice-over sector. Voices expanded its accessibility through mobile products. An iPad and iPhone application launched in 2012, followed by an Android application in 2013 and an Apple Watch application in 2015. The platform supported voice services for advertising, narration, voicemail, e-learning, animation, games and other media. It promoted access to talent across many languages and dialects, allowing employers to work with performers beyond their local markets. The company developed its physical and international presence during the 2010s. In 2011 it moved its headquarters from a research-park facility associated with Western University to a larger downtown London location. It participated in the Canadian Technology Incubator in Silicon Valley from February through May 2013 and used the 2015 Canada Technology Accelerator to establish a temporary New York office. Voices launched a Spanish-language site for Latin America in 2014 and moved into a roughly 45,000-square-foot downtown London facility in 2016. The Ciccarellis also published Voice Acting for Dummies in 2013, extending their educational role beyond the platform itself. Growth was supported by outside financing and public-development assistance. A reported $3.6 million expansion project began in 2014 with support from the Federal Economic Development Agency for Southern Ontario. In April 2015, the company raised $2 million from a Business Development Bank of Canada division. Morgan Stanley Expansion Capital supplied a reported $18 million in July 2017. In August of that year, Voices acquired Voicebank.net, a California-based casting and project-management service, strengthening its capabilities in online talent discovery and production administration. The company also attracted criticism. In 2015, voice actors questioned the transparency of Voices.com's managed-services fee structure, alleging that some client budgets intended for talent payments were diverted to company fees without clear disclosure to both sides. David Ciccarelli subsequently acknowledged the practice in an interview cited by the reference material. The episode is a significant reputational issue in the company's history because the platform operates between buyers and freelancers, making fee transparency central to trust in its marketplace. By 2025, Voices.com was reported to have more than 500,000 registered individuals and companies, over 100 employees, and users or clients in 160 countries. It remained an active private company headquartered in London, Ontario, with a business centered on international voice-talent discovery, auditions, hiring and project management.

  • 2025

    International scale

    [1]

    The company was reported to have more than 500,000 registered individuals and companies, over 100 employees and reach across 160 countries.

  • 2017

    Morgan Stanley funding and Voicebank.net acquisition

    [1]

    The company raised reported growth capital from Morgan Stanley Expansion Capital and acquired Voicebank.net.

  • 2016

    Move to larger London facility

    [1]

    Voices.com relocated to a downtown London site measuring approximately 45,000 square feet.

  • 2015

    New funding and New York accelerator presence

    [1]

    The company raised $2 million from a Business Development Bank of Canada division and established a temporary New York office through the Canada Technology Accelerator.

  • 2014

    Latin American expansion

    [1]

    Voices.com launched its first non-English website, serving Spanish-speaking users in Latin America.

  • 2013

    Android application and industry book

    [1]

    Voices.com released an Android application, while the Ciccarellis published Voice Acting for Dummies.

  • 2012

    iOS mobile application launched

    [1]

    The company introduced an iPad and iPhone application for marketplace interaction.

  • 2011

    Headquarters moves downtown

    [1]

    Voices.com relocated from Western University's research park to a larger downtown London facility.

  • 2004

    Ontario incorporation

    [1]

    The company was officially incorporated in Ontario, Canada.

  • 2003

    Business founded

    [1]

    David and Stephanie Ciccarelli founded the business, initially known as Interactive Voices, to connect voice actors with employers.

Products and positioning

A global online marketplace and workflow platform for discovering, auditioning, hiring and managing professional voice talent.

  • Online talent marketplace · 2003

    Voices.com marketplace

    The central Voices.com service connects voice actors and other voice professionals with employers. Clients can describe projects, review talent profiles, listen to demos, compare available services and invite or receive auditions. The marketplace serves commercial, corporate, entertainment, educational and technical use cases and is intended to make cross-border voice-talent sourcing more accessible.

  • Casting service

    Voice-over auditions and casting

    The platform enables performers to respond to posted opportunities and lets employers evaluate auditions for specific productions. Its searchable profiles and attached voice demos support both direct talent discovery and more structured casting workflows. Some projects, particularly in major film, television, advertising and game productions, may impose union-membership requirements even though marketplace participation itself does not universally require union membership.

  • Casting and project-management platform

    Voicebank.net

    Voicebank.net was a California-based online casting and project-management platform acquired by Voices.com in 2017. The acquisition expanded Voices.com's capabilities in organizing talent searches and administering voice-production projects. The reference material does not specify whether the Voicebank.net name continued as a standalone product after the acquisition.

  • Mobile application · 2012

    Voices.com mobile applications

    Voices.com extended marketplace access to mobile devices through an iPad and iPhone application introduced in 2012, an Android application introduced in 2013 and an Apple Watch application added in 2015. These applications allowed job seekers and other users to interact with potential employers while away from desktop computers.

Controversies

  • 2015

    Criticism of managed-services fee transparency

    Several voice actors criticized Voices.com's managed-services fee arrangement, alleging that the company took portions of client budgets intended for talent compensation without adequately disclosing the amounts to clients and performers. David Ciccarelli acknowledged the practice in an interview cited by the reference material. The dispute centered on transparency and the platform's intermediary role rather than on a reported government enforcement action.

Read more

Brand decisions

  • 2017

    Acquire Voicebank.netM&A

    Background

    Voices.com wanted to strengthen online casting and project administration capabilities.

    Action taken

    The company acquired California-based Voicebank.net for an undisclosed amount.

    Aftermath

    The transaction added an established casting and project-management platform to Voices.com's business, although the supplied material does not describe subsequent product integration.

  • 2014

    Expand into Spanish-language Latin American serviceStrategy

    Background

    The company sought to broaden access beyond its original English-language market.

    Action taken

    Voices.com launched its first non-English website for Spanish-speaking users in Latin America.

    Aftermath

    The move supported the platform's wider international and multilingual positioning.

  • 2003

    Build an online voice-talent marketplaceStrategy

    Background

    The founders' recording-studio experience exposed recurring demand from actors seeking voice-over work and from organizations seeking performers.

    Action taken

    They chose to create a digital marketplace connecting voice actors with employers instead of focusing on producing voice content themselves.

    Aftermath

    This marketplace model became the foundation of Voices.com's international business.

Recent events

  • Voices expands into a creative services marketplace[2]

    Reported:

    Voices expanded beyond voice-over services into a broader creative services marketplace, adding translation, audio production and music composition services for buyers and freelancers.

  • Voices expands marketplace services[3]

    Reported:

    Voices announced an expansion of its marketplace to host audio production, music composition and translation services alongside its core voice-over offering.

  • Voices.com wins Beyond Borders Award[4]

    Reported:

    Voices.com received the Beyond Borders Award at the Business Achievement Awards gala presented by the London Chamber of Commerce. The award recognizes global initiatives by a local business that has expanded beyond Canada.

Sources4 sources

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