VOGE

VOGE is a Chinese motorcycle brand owned by Loncin Motorcycle Co., Ltd., a major manufacturer of motorcycles and engines headquartered in Chongqing. Loncin introduced VOGE in 2018 as a premium-oriented marque intended to sit above the company’s more domestically focused motorcycle offerings. The brand was created to address the growing demand for better-equipped, larger-displacement motorcycles in China and to establish a stronger presence in international markets. The brand’s positioning is based on combining relatively accessible pricing with more sophisticated engineering, higher-grade materials, modern styling, and equipment associated with established Japanese and European motorcycle manufacturers. Its portfolio covers naked roadsters, sport motorcycles, classic-styled machines, adventure motorcycles, touring models, scooters, and smaller commuter-oriented products. Engine capacities in the principal motorcycle range extend from approximately 300 cc to 900 cc, while some scooter and entry-level models use smaller engines. Loncin’s engineering relationship with BMW Motorrad has been an important part of the technical context surrounding VOGE. Loncin has produced engines and other motorcycle-related components for BMW, and VOGE has used this broader engineering capability to develop larger and more performance-oriented motorcycles. Selected VOGE models use twin-cylinder engine architecture associated with the 850–900 cc class, while other models employ single- and twin-cylinder engines developed within Loncin’s own engineering and manufacturing operations. VOGE made its significant international debut at the 2019 EICMA motorcycle exhibition in Milan. Its launch presentation included the 300R naked motorcycle, the 500DS adventure tourer, and the 300RR sport motorcycle. These models established the basic structure of the brand’s overseas offering: accessible displacement for newer riders, adventure-oriented products for touring customers, and sport or road models aimed at riders seeking more performance and equipment. By the mid-2020s, VOGE’s range had expanded into several model families, including the Brivido roadster line, RR sport motorcycles, Trofeo classic and scrambler models, Valico adventure motorcycles, and Sfida scooters. The brand also developed larger adventure products such as the 900DSX, which was introduced in 2023 as a competitor in the increasingly important middleweight adventure segment. Equipment on higher-specification motorcycles can include cornering-sensitive ABS, Bosch braking electronics, KYB suspension components, Nissin braking hardware, TFT displays, Bluetooth connectivity, ride-by-wire throttles, and LED lighting. VOGE motorcycles are designed and produced by Loncin in Chongqing. Export models are developed for relevant market requirements, including European emissions and homologation standards. The brand has built distribution networks across Europe, the United Kingdom, Latin America, Southeast Asia, and Australia, and has been reported as selling in more than 30 international markets. Its international strategy is aimed at improving the perception of Chinese motorcycle manufacturing by offering more refined products at prices generally positioned below comparable Japanese and European alternatives. VOGE remains an active brand. Its growth reflects Loncin’s effort to move beyond volume manufacturing and establish a recognizable global motorcycle marque. The company has also indicated interest in electric mobility through Loncin’s newer electric-vehicle activities, although the timing and commercial scope of future VOGE electric motorcycles remain uncertain.

VOGE was established by Loncin Motorcycle Co., Ltd. in 2018 as part of a move toward higher-value motorcycle products. Loncin had already developed substantial capabilities in motorcycle and engine manufacturing, but the VOGE project gave the company a separate identity for products intended to compete in more demanding domestic and international segments. Rather than concentrating only on basic commuter motorcycles, the new brand emphasized design, equipment, larger engine capacities, and a more premium customer experience. The creation of VOGE was also connected to Loncin’s broader engineering experience, including its long-term relationship with BMW Motorrad. Loncin’s work in motorcycle engine production and related engineering helped provide a technical foundation for VOGE’s expansion into road, sport, touring, and adventure motorcycles. VOGE’s motorcycles generally occupy the 300 cc to 900 cc range, allowing the brand to address both A2-style entry points in some markets and more powerful touring or adventure applications at the upper end. VOGE’s first major international presentation took place at the 2019 EICMA show in Milan. The initial display included the 300R naked motorcycle, the 500DS adventure tourer, and the 300RR sport motorcycle. Their appearance at EICMA signaled that VOGE was not intended solely for the Chinese domestic market. The range was designed to support export distribution and to compete with established brands on a combination of price, equipment, styling, and usable performance. Over the following years, VOGE expanded into a broad family structure. Brivido models served the roadster category, RR models addressed sport riding, Trofeo products adopted classic and scrambler styling, and Valico models focused on adventure and touring use. The company also developed the Sfida scooter family, covering urban and practical transportation roles. This portfolio enabled the brand to serve riders with different levels of experience and different uses, from city travel to long-distance touring and off-road-oriented adventure riding. The 900DSX, introduced in 2023, represented the brand’s move further into the larger middleweight adventure category. Alongside models such as the 800 Rally and DS625X, it demonstrated Loncin’s intention to compete in a segment that has become strategically important across the global motorcycle industry. VOGE motorcycles have used equipment such as Bosch ABS systems, KYB suspension, Nissin brakes, TFT instrumentation, Bluetooth connectivity, ride-by-wire systems, and LED lighting, although specifications vary by model and market. Production and final assembly are based at Loncin facilities in Chongqing. Export motorcycles are adapted to applicable regulatory and emissions requirements, including European Euro 5+ standards where relevant. By the mid-2020s, VOGE had distribution arrangements in Europe, the United Kingdom, Southeast Asia, Latin America, Australia, and other markets, reportedly reaching more than 30 countries. The brand’s market significance lies in its attempt to change perceptions of Chinese motorcycle manufacturing. International reviews have generally focused on its competitive pricing, equipment levels, styling, and improving refinement relative to older assumptions about Chinese motorcycles. VOGE continues to operate as Loncin’s premium global motorcycle brand. Future development may include electric motorcycles connected with Loncin’s electric-vehicle activities, but specific commercial launch details are not established in the available reference material.

1. 2025Expanded international model portfolio

   The listed model families included Brivido, RR, Trofeo, Valico, and Sfida products spanning road, sport, adventure, classic, and scooter categories.

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2. 2023900DSX introduced

   VOGE expanded into the larger middleweight adventure segment with the 900DSX.

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3. 2019International debut at EICMA

   VOGE presented the 300R, 500DS, and 300RR at the EICMA motorcycle exhibition in Milan.

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4. 2018VOGE brand launched

   Loncin created VOGE to target premium and upper-mid-range motorcycle customers in China and overseas.

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Premium and upper-mid-range motorcycles combining modern equipment, larger-displacement engines, international compliance, and competitive pricing.

• Brivido seriesNaked and roadster motorcycles

  The Brivido family is VOGE’s roadster-oriented range. It includes smaller-displacement models such as the 125R and 250R as well as the larger 625R. The series is intended for everyday road riding and offers an accessible alternative to the brand’s adventure and sport motorcycles, with upright ergonomics and styling suited to urban and general-purpose use.

• RR seriesSport motorcycles2019

  The RR series represents VOGE’s sport-bike offering. Models listed in the family include the RR300, RR350, RR500S, and RR660S. The range covers several engine sizes and is aimed at riders seeking more committed styling and road performance than a conventional naked motorcycle, while retaining the brand’s emphasis on equipment and competitive positioning.

• Trofeo seriesClassic and scrambler motorcycles

  The Trofeo family gives VOGE a classic-inspired road presence. It includes the 300 AC, 350 AC, 500 AC, and scrambler-oriented 300 ACX and 525 ACX. These motorcycles combine retro-influenced styling with contemporary engine, chassis, lighting, and braking technology, targeting riders who want a distinctive appearance without giving up modern usability.

• Valico seriesAdventure and touring motorcycles

  Valico is VOGE’s adventure and touring family. The range includes the 300 RALLY, 800 RALLY, DS300X, DS500X, DS625X, and DS900X. The models are designed for a mixture of road travel, long-distance touring, and, depending on specification, light off-road use. The family is central to VOGE’s international expansion because adventure motorcycles are an important global growth category.

• Sfida seriesScooters and urban motorcycles

  The Sfida family covers practical urban two-wheelers, including the SR1, SR1 ADV, SR125 GTS, SR16 125, SR16 200, SR3, and SR4 MAX. These products extend VOGE beyond conventional motorcycles into commuter and scooter applications, providing smaller and more accessible vehicles for city transportation and everyday mobility.

• 900DSXLarge middleweight adventure motorcycle2023

  The 900DSX is one of VOGE’s largest adventure motorcycles and was introduced in 2023. It was positioned as an alternative in the middleweight adventure category, where customers typically seek a combination of touring capability, road performance, electronic equipment, and manageable size. Its launch marked a significant expansion of VOGE’s ambitions at the upper end of its motorcycle range.

• 2023Expansion into larger adventure motorcyclesProduct launch

  Adventure motorcycles had become a major international category, and VOGE was extending its offer toward higher-capacity touring products.

  What changed. The company launched the 900DSX as a larger middleweight adventure motorcycle.

  Aftermath. The model strengthened VOGE’s presence in the upper part of its adventure range and broadened its competition with established international manufacturers.

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• 2019International launch lineup at EICMAProduct launch

  The new brand needed visibility outside China and a product range capable of addressing different international motorcycle categories.

  What changed. VOGE displayed the 300R, 500DS, and 300RR at EICMA in Milan.

  Aftermath. The presentation marked VOGE’s formal entry into the European market and supported subsequent export distribution.

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• 2018Creation of a premium motorcycle marqueStrategy

  Loncin sought to compete more directly in the mid-range and premium motorcycle segments rather than relying only on its existing domestic and volume-oriented offerings.

  What changed. The company launched VOGE as a distinct brand focused on larger-displacement motorcycles, higher equipment levels, and international positioning.

  Aftermath. VOGE developed a broad portfolio and established distribution across multiple overseas regions.

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• 2023VOGE expands its middleweight adventure range with the 900DSX

  The 900DSX entered the middleweight adventure segment as VOGE broadened its larger-displacement global motorcycle range.

  Product launchProduct generation
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• 2019VOGE makes its international debut at EICMA

  VOGE presented its first international lineup at the Milan motorcycle exhibition, including the 300R, 500DS, and 300RR.

  Product launch
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• 2018Loncin launches the VOGE motorcycle brand

  Loncin introduced VOGE as a premium-oriented motorcycle marque targeting the mid-range and higher-end segments in China and international markets.

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1. Voge (motorcycle brand)
2. VOGE official website