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Vocer

Vocer is a German non-profit think tank and online magazine focused on the digital transformation of media and journalism.

Last updated September 29, 2026

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Overview

Vocer (stylized VOCER) is a German non-profit think tank and online magazine dedicated to the digital transformation of media and journalism. It was founded in 2009 in Berlin as the Verein für Medien- und Journalismuskritik e.V. (Association for Media and Journalism Criticism), a non-profit organization that owns and operates the Vocer platform. The online magazine itself launched on 31 January 2012, founded by Stephan Weichert, Alexander von Streit, Leif Kramp, Janko Tietz, and Robert Bongen. Its stated goal is to improve the quality of journalistic reporting about media and journalism. Vocer publishes articles, analyses, and commentary from media scholars, journalists, and politicians. Contributors have included Wolfgang Blau, Nikolaus Brender, Dirk von Gehlen, Judith Rakers, and Gabriele Hooffacker. In 2013, under then-managing director Carolin Neumann, Vocer initiated the Vocer Innovation Medialab scholarship program, which helped transform the online magazine into a think tank. Today, Vocer focuses on making young journalistic projects visible and runs educational programs and initiatives on non-profit journalism, media innovation, news literacy, and digital resilience. Vocer also organizes events. In June 2014, it held the first Vocer Innovation Day media conference in Hamburg at Der Spiegel. The editorial leadership has changed over time: Mark Heywinkel was editor-in-chief until July 2017, followed by René Bucken. Vocer remains a non-profit organization based in Berlin, operating primarily in Germany.

History

Vocer was founded in 2009 in Berlin as the Verein für Medien- und Journalismuskritik e.V. (VfMJ), a non-profit association for media and journalism criticism. The online magazine Vocer launched on 31 January 2012, founded by Stephan Weichert, Alexander von Streit, Leif Kramp, Janko Tietz, and Robert Bongen. Its aim was to improve the quality of journalistic coverage of media and journalism. Many notable media scholars, journalists, and politicians contributed, including Wolfgang Blau, Nikolaus Brender, Dirk von Gehlen, Judith Rakers, and Gabriele Hooffacker. In 2013, under then-managing director Carolin Neumann, Vocer initiated the Vocer Innovation Medialab scholarship program, which helped the online magazine evolve into a think tank. The focus shifted to making young journalistic projects visible. Mark Heywinkel served as editor-in-chief until July 2017, followed by René Bucken. In June 2014, Vocer organized the first Vocer Innovation Day media conference in Hamburg at Der Spiegel. Today, Vocer continues as a non-profit think tank and online magazine, running educational programs and initiatives on non-profit journalism, media innovation, news literacy, and digital resilience.

  • 2017

    Mark Heywinkel stepped down as editor-in-chief in July; René Bucken succeeded him.

  • 2014

    First Vocer Innovation Day media conference held in Hamburg at Der Spiegel in June.

  • 2013

    Vocer Innovation Medialab scholarship program initiated under Carolin Neumann.

  • 2012

    Online magazine Vocer launched on 31 January.

  • 2009

    Founded in Berlin as Verein für Medien- und Journalismuskritik e.V. (VfMJ).

Products and positioning

Non-profit think tank and online magazine for media and journalism criticism, focusing on digital transformation, innovation, and news literacy.

  • Vocer online magazine

    Online magazine covering the digital transformation of journalism.

  • Vocer Innovation Medialab

    Scholarship program for young journalistic projects, initiated in 2013.

  • Vocer Innovation Day

    Media conference first held in June 2014 in Hamburg at Der Spiegel.

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