VMG Partners

VMG Partners is a private equity investment firm focused on branded consumer products and services. According to its official website, the firm invests in both majority and minority positions, targeting companies with revenue of $10 million or more and investment sizes ranging from $10 million to $200 million. Its stated focus areas include beauty and personal care products, beauty services, food and beverage products, restaurants, pet products, pet services, vitamins/minerals/supplements (VMS), and fitness and health services. The firm describes itself as backing growth-stage companies and positions itself around "the mark of brands defining today's consumer." Its portfolio has included brands such as Vacation, Solidcore, Quest Nutrition, Fruit Riot, Ghost, Spindrift, Kind, Rowan, Cocolab, Danessa Myricks, K18, and Drunk Elephant, with several investments realized through acquisition by leading global buyers. VMG Partners is headquartered in San Francisco, California, and operates primarily in the United States. It is a private firm and is not publicly listed. The firm maintains a dedicated consumer team, with named team members including Alisa (Williams) Carmichael, Allen Sha, Blake Roshkoff, Carter McKeon, Eliza Becker, Irenne Ighodaro, Jennifer Hwang, Jordan Siegal, Lucinda Liu, McConnell Smith, Mike Mauzé, Robin Tsai, Ruisha Yang, Sara Harvey, Tommy Walker, Tracey Thompson, and Wayne Wu.

VMG Partners is a private equity firm that focuses on branded consumer products and services. While the exact founding date is not provided in the available evidence, the firm has established itself as an active investor in the consumer sector. Its investment strategy centers on growth-stage companies, targeting businesses with revenue of $10 million or more and making investments ranging from $10 million to $200 million. The firm takes both majority and minority positions. VMG Partners has built a portfolio that includes a mix of current and realized investments. Current portfolio companies mentioned on its website include Vacation, Solidcore, Quest Nutrition, Fruit Riot, Ghost, Spindrift, Rowan, Cocolab, Danessa Myricks, and K18. Realized investments include Kind and Drunk Elephant, which were acquired by leading global buyers. The firm's focus areas span beauty and personal care products, beauty services, food and beverage products, restaurants, pet products, pet services, VMS (vitamins, minerals, supplements), and fitness and health services. VMG Partners is headquartered in San Francisco, California, and operates primarily in the United States. It maintains a dedicated consumer team and a consumer technology team, with named professionals listed on its website.

A consumer-focused private equity firm backing growth-stage branded consumer products and services, with a portfolio of brands defining today's consumer.

• Consumer private equity funds

  Investment vehicles focused on branded consumer products and services.

• Growth equity investments

  Majority and minority investments in growth-stage consumer companies.

1. 1Consumer Approachvmgpartners.com
2. 2VMG Partnerswikidata.org