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VMG Medien

German media company associated with radio and audio advertising sales, including the radio SAW brand.

Last updated September 29, 2026

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Overview

VMG Medien is a German media company whose activities are linked to radio broadcasting and audio advertising sales. Public evidence connects the VMG Medien name to the radio SAW brand, a radio station serving Saxony-Anhalt, Germany. The station's advertising page directs advertisers interested in radio, audio and social media campaigns to colleagues at mitAUDIO, indicating that VMG Medien operates within a network of media sales and marketing services tied to radio SAW. The company's official web presence is at vmgmedia.de. Beyond its association with radio SAW and audio advertising, detailed public information about VMG Medien's corporate structure, ownership, founding and executive leadership is limited in the available evidence. The brand operates in the German media market, with a focus on connecting advertisers to radio audiences and related event and personality-driven marketing opportunities.

History

VMG Medien is a German media company whose public profile is closely tied to radio SAW, a radio station broadcasting to Saxony-Anhalt. The station's advertising page states that over one million people tune in to radio SAW daily, particularly among 25- to 59-year-olds, and that no other radio station in Saxony-Anhalt reaches more people. This audience strength underpins the advertising proposition that VMG Medien and its associated sales house, mitAUDIO, offer to advertisers. The advertising page invites those interested in radio, audio and social media advertising, or in realizing events with the station or highlighting their own events with a well-known SAW presenter personality, to contact mitAUDIO colleagues in their region. This indicates that VMG Medien operates within a broader media sales and marketing ecosystem around radio SAW, rather than as a standalone broadcaster. The company maintains an official website at vmgmedia.de. Detailed historical milestones, founding dates, ownership changes and executive appointments are not available in the provided evidence, and the company's Wikidata entry (Q122228222) exists but offers no additional descriptive content in the supplied snippet.

Products and positioning

Media company focused on radio and audio advertising, connecting advertisers with radio SAW audiences in Saxony-Anhalt.

  • Radio advertising on radio SAW

    Advertising spots and campaigns on radio SAW, reaching over one million daily listeners in Saxony-Anhalt.

  • mitAUDIO audio advertising services

    Sales and consulting contact for radio, audio and social media advertising, as well as event collaborations.

Sources2 sources

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