VLMedia
Finnish media company founded in 1993 as a record label, now distributing films, TV series, music, audiobooks, and gift cards.
Last updated September 26, 2026
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Overview
VLMedia Oy is a Finnish media company based in Nummela, Vihti. It was founded in 1993 as a record label under the name VL-Musiikki Oy, replacing the bankrupt Musiikki-Laiho Oy. Over the decades, the company expanded from music into films, TV series, gift cards, and audiobooks. Today, VLMedia specialises in the physical and digital sales, marketing, distribution, and delivery of a wide range of entertainment products both in Finland and internationally. Its catalogue includes well-known Finnish and international titles such as "Muumilaakson tarinoita" (The Moomins), "Serranon perhe" (The Serrano Family), "Olipa kerran elämä" (Once Upon a Time... Life), "Pirunpelto", "Rölli-laulut", "Uusi päivä", "Wanhanajan lastenlaulut", "Noita Nokinenä", "Kaikki huutaa Dingo", and relaxation albums like "Mielenrauhaa". In the gift card business, VLMedia operates with both domestic and international brands, including PlayStation, Netflix, Google Play, iTunes, Finnkino, and its own Gift4You experience gift cards. The company collaborates with numerous Finnish and international production companies and rights holders. VLMedia remains a private, active company, with its online shops VLMediaShop.fi and Gift4You.fi serving customers.
History
VLMedia Oy was established in 1993 in Nummela, Vihti, Finland, taking over from the bankrupt Musiikki-Laiho Oy. Initially operating as a record label under the name VL-Musiikki Oy, the company focused on music production and distribution. Over time, it broadened its scope to include films, TV series, gift cards, and audiobooks. The name was later changed to VLMedia Oy to reflect its expanded business areas. The company has built partnerships with numerous Finnish and international production companies and rights holders, and its catalogue features popular titles such as "Muumilaakson tarinoita", "Serranon perhe", "Olipa kerran elämä", "Pirunpelto", "Rölli-laulut", "Uusi päivä", "Wanhanajan lastenlaulut", "Noita Nokinenä", "Kaikki huutaa Dingo", and relaxation albums like "Mielenrauhaa". In the gift card sector, VLMedia operates with both domestic and international brands, including PlayStation, Netflix, Google Play, iTunes, Finnkino, and its own Gift4You experience gift cards. The company continues to specialise in the physical and digital sales, marketing, distribution, and delivery of diverse products in Finland and abroad.
- 1993
VLMedia founded as VL-Musiikki Oy, a record label, in Nummela, Vihti, Finland.
Company name changed from VL-Musiikki Oy to VLMedia Oy.
Expanded into film and TV series distribution, offering VOD, DVD, and Blu-ray products.
Entered the gift card business, partnering with domestic and international brands and launching Gift4You.
Products and positioning
A versatile Finnish media distributor and retailer offering physical and digital entertainment products, including films, TV series, music, audiobooks, and gift cards, with a focus on both domestic and international content.
Muumilaakson tarinoita (The Moomins)
Serranon perhe (The Serrano Family)
Olipa kerran elämä (Once Upon a Time... Life)
Pirunpelto
Rölli-laulut
Uusi päivä
Wanhanajan lastenlaulut
Noita Nokinenä
Kaikki huutaa Dingo
Mielenrauhaa relaxation albums
Gift4You experience gift cards
PlayStation gift cards
Netflix gift cards
Google Play gift cards
iTunes gift cards
Finnkino gift cards
Sources3 sources
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