VIVA BILLA

VIVA BILLA is a convenience-store brand operating at OMV filling stations in Austria. It represents the combination of OMV's own VIVA shop concept — a fuel-station store format built around barista-quality coffee, fresh regional snacks and extended opening hours — with the grocery expertise and brand of BILLA, the Austrian supermarket chain of the REWE Group. The result is a small-format retail offer that sits inside the OMV fuel-retail network and gives motorists a place to buy coffee, baked goods, sandwiches and everyday groceries during a refuelling stop. The VIVA shop concept is central to OMV's Austrian retail positioning. According to OMV's own description, VIVA shops are the only filling-station shops in Austria where every cup of coffee is made by trained staff on portafilter espresso machines, with employees regularly schooled on the equipment. The coffee range includes a VIVA Classic blend with soft chocolate aromas and a rotating Single Origin bean selected anew every two years, supplemented by seasonal coffee specialities introduced roughly half-yearly. Food leans on freshness and regional sourcing: ingredients come from Austrian family businesses, with the Leberkässemmel (a warm meatloaf roll) described as the classic item, alongside baked goods and spreads from well-known brands. VIVA BILLA extends this convenience proposition by adding the BILLA grocery brand to the station shop. BILLA is one of Austria's best-known supermarket chains and part of the German REWE Group, so the partnership brings a recognised food-retail name into the fuel-station environment. For OMV, this supports footfall and basket size beyond fuel; for BILLA, it provides small-format presence at roadside locations and access to motorists' routine stops. The brand sits within OMV's broader Austrian mobility and retail ecosystem. OMV operates fuel stations under banners including OMV, AVANTI, DISKONT and AP, and offers fleet and payment cards such as the OMV Stationskarte plus and the OMV Card with ROUTEX function, which allow cashless fuelling across those networks and at partner stations in Europe. OMV has also built out e-mobility services under the OMV eMotion and E-Mobility Card umbrella, and the company notes that customers can enjoy VIVA coffee while charging — linking the convenience brand to the transition toward electric mobility. In short, VIVA BILLA is a co-branded convenience retail format rather than a standalone supermarket chain. Its identity rests on the pairing of OMV's VIVA station-shop experience — coffee, fresh food, long hours — with BILLA's grocery brand, aimed at drivers who want a quick, quality stop rather than a separate trip to a supermarket.

VIVA BILLA belongs to the evolution of the European filling-station from a purely fuel-focused site into a small-format convenience retailer. OMV, the Austrian integrated oil, gas and chemicals group, developed its VIVA shop concept as the retail face of its Austrian service stations, differentiating the offer through coffee and fresh food rather than fuel alone. OMV describes VIVA as offering freshly brewed portafilter coffee, snacks from Austrian family businesses and a station shop that stays open when other shops have closed, with a comfortable ambience intended to make a stop feel like a genuine break. The coffee programme is a deliberate point of difference. OMV states that VIVA shops are the only filling-station shops in Austria where real craftsmanship stands behind every cup, with staff regularly trained on portafilter machines. The range pairs a VIVA Classic blend with soft chocolate aromas and a Single Origin bean re-selected every two years, with additional coffee specialities added roughly every six months. On the food side, freshness and regional provenance are emphasised: ingredients come from family businesses in the region, and the Leberkässemmel is presented as the classic item, supported by baked goods and spreads from well-known brands. The VIVA BILLA name reflects a partnership model in which OMV's station-shop concept is combined with the grocery brand BILLA, the Austrian supermarket chain of the German REWE Group. This kind of tie-up is common in European fuel retail, where oil companies work with established food retailers to bring recognised grocery brands, supply chains and product ranges into roadside stores. For OMV, the BILLA association strengthens the food-retail credibility of the shop; for BILLA, it extends the brand into small-format, high-frequency roadside locations. VIVA BILLA sits within a wider OMV Austrian retail and mobility portfolio. OMV operates stations under several banners, including OMV, AVANTI, DISKONT and AP, and its fleet cards — such as the OMV Stationskarte plus for small businesses and the OMV Card with ROUTEX function for larger fleets — allow cashless fuelling across those networks and at ROUTEX partner stations in 34 countries. OMV has also expanded into electric mobility with OMV eMotion and the OMV E-Mobility Card, offering charging with renewable energy and noting that customers can enjoy VIVA coffee while charging. That link positions the VIVA convenience brand, including its VIVA BILLA expression, as part of OMV's response to changing mobility patterns, where the retail stop matters as much as the fuel or charge itself.

A co-branded convenience-store format at OMV filling stations in Austria, positioned around quality coffee, fresh regional food and long opening hours, reinforced by the BILLA grocery brand.

• VIVA Classic coffee

  House blend with soft chocolate aromas, served from portafilter machines by trained staff.

• VIVA Single Origin coffee

  A single-origin bean re-selected every two years.

• Seasonal coffee specialities

  Additional coffee specialities introduced roughly every six months.

• Leberkässemmel

  Described by OMV as the classic warm meatloaf roll.

• Fresh baked goods and spreads

  Baked goods and spreads from well-known brands, alongside regional ingredients.

1. 1OMV VIVA: Tankstelle mit Shop » Kaffee, Snacks & mehr | OMV.atomv.at
2. 2OMV Gas – Flexibilität und Service | OMV.atomv.at
3. 3OMV Österreich | eMobility | OMV.atomv.at
4. 4OMV Österreich | Tank- und Ladekarten | OMV.atomv.at
5. 5VIVA BILLAwikidata.org