Vitrue, Inc.
Social media management platform acquired by Oracle.
Last updated August 26, 2026
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Overview
Vitrue was a social media management company founded in 2006, headquartered in Atlanta. It provided tools for social media publishing, monitoring, and analytics. Acquired by Oracle in 2012 and integrated into Oracle Social Cloud.
Products and positioning
Enterprise social media management solutions.
Product categories. Social media management software
Recent events
- 2012
Oracle acquires Vitrue
M&A
甲骨文宣布收购社交媒体管理公司Vitrue，以增强其云社交营销能力。
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